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- Ads That Sell: It All Starts With the Headline
- Ads that sell get the customers attention and create action. That attention usually is the result of a good headline. This paper offers some rules of thumb the author uses when writing headlines. It all starts with a headline. If a person does not have a headline or some message...
- White papers
- Adverts That Work
- The marketing golden rules of AIDA mean Attention, Interest, Desire And Action. This is very useful when designing your advertising, think when constructing a piece of work are you fulfilling the rules. When dealing with the headline make sure it is very attractive to the customer, not what you think...
- White papers 2007-12-01
- Here's an Outline for a Successful Newsletter Salesletter
- There is no "Formula" for writing a successful newsletter salesletter, but this outline - originally developed by Steve Sahlein and modified by the author through the years - often works and helps when one is staring forlornly at the blank page. Headline is often a restatement of the envelope teaser...
- White papers 2005-07-05
- Why and How to Break Your Website's Content Into Pieces
- Web content is actually the sum of several parts, and to be most effective, it should be captured and stored in a way that reflects its parts. In a Content Management System CMS, this means creating a template that breaks the content into its elements (headline, summary, body, byline, etc.)....
- White papers 2005-04-01
- 13 Platinum Ideas for Better Advertising Headlines
- The article suggests some points useful for creating a successful advertising. It starts with AIM. Aim speaks of targeting. Selecting the right audience for the message. Those key few who can buy what one sells. Intent talks of setting the tone for the message and the offer. Using the right...
- White papers 2003-01-01
- Give Your Headlines The 'So What?' Test
- No element of a piece of writing is more important, yet perhaps less appreciated, than the humble headline. While headlines are most commonly associated with newspaper articles, they're also essential in display and classified advertising, posters, billboards, newsletters, interoffice memorandums, and even in e-mail messages. Headlines serve an identical function...
- White papers 2003-01-01
- How To Increase Response Rates 1800% By Tomorrow Afternoon
- This section can be called as the make-it or break-it section. Of all parts of your advertising, the headline is absolutely the most important piece to the puzzle. It is the leader for your entire ad and it will set the tone and direction for your ad. One could easily...
- White papers 2003-01-01
- How To Instantly Double The Response Of Any Ad, Letter Or Web Promotion
- Masters of marketing know a secret that most business people don't. The first words... in any letter, ad or Web page. The words that make up the headline. Become a student of headlines and a connoisseur of great headlines. Collect them, think about them, practice writing them. The reward for...
- White papers 2003-01-01
- Writing good headlines
- Headlines are the most important part of your advertisements on the Internet.. There are so many option available to potential customers that you must grab their attention immediately with a good headline, or they will bypass your ad and go to something else. Tailor your headlines to a specific group...
- White papers 2002-01-01
- How to Create Powerful Ads
- Good strong targeted headlines are the key to getting more people to read your ad therefore you need to make sure you pique the interest of the people you want reading your ad. This article explains few tips on how to make your headlines more powerful like adding tags etc....
- White papers 2001-01-01
Additional Resources
- Time to green up the data centres: a new survey shows that while CEOs and CIOs may be championing green information technology, the reality is that many companies are still in the "talking" phase or still have no plans to green up their data centres. This article looks at the key findings and examines what this means for business and the wider community
- [ILLUSTRATION OMITTED] WE'VE I HEARD so much about green information technology' IT, initiatives recently you'd be forgiven for thinking that everybody had this under control. You might be surprised to learn that storage vendor ONStor found that 58 per cent of the companies they surveyed were either still...
- Articles 2008-12-01
- Madness!
- Just a few comments about your reply to my letter, "Madness" in the June issue. The general public sees the Remington Model 7400 and sees a rifle that resembles 99 percent of all hunting rifles. They look at an AR-15 clones and see images of Americans in Viet Nam, Iraq,...
- Articles 2008-07-01
- Start horsing around: ready for a unique supplement that can help you lose fat? Giddy up!
- OKAY, FIRST OFF-despite the headline, this story has nothing to do with the type of horse you saddle up to ride across the Western plains. It is, in fact, about an extract that, no matter how savvy a supplement buyer you are, you've probably never heard of before. ...
- Articles 2008-07-01
- 3 Simple ways to protect yourself from "superbugs"
- By now, you've read more than a few scary headlines about MRSA (methicillin-resistant Staphylococcus aureus). These bacteria, which begin as sores and lead to skin infections or more serious illnesses, are spread by direct contact or through cuts, nicks, or scrapes. "The majority of cases are more annoying to treat...
- Articles 2008-07-01
- Enigma Woman: THE DEATH SENTENCE OF NELLIE MAY MADISON, The
- The Enigma Woman THE DEATH SENTENCE OF NELLIE MAY MADISON Kathleen A. Cairns University of Nebraska Press, Lincoln, 2007. Illustrations, notes, bibliography, index, xi + 295 pp. $25.95 cloth. Throughout the 1930s, the exploits of John Dillinger, Bonnie and Clyde, Pretty Boy Floyd, Baby Face Nelson, and others splashed...
- Articles 2008-06-30
- A Hill too far
- THE day after Hillary Clinton's concession-ish speech, endorsing Barack Obama but not quite quitting, a Washington Post headline queried: "After a Heartbreaker, Can Feminism Rally?" Must we? Decades into the gender wars, can't Feminism just toss on a summer frock, jump into her roadster, and rumble...
- Articles 2008-06-30
- A cosy club that continues to set its own rules
- LEADING ARTICLE PARLIAMENT The long list of recommendations unveiled yesterday by the House of Commons Members Estimate Committee was clearly designed to give the impression that the parliamentary stables are finally being swept out. One proposal that has already grabbed headlines is for...
- Articles 2008-06-26
- U.S. effort in Iraq making substantial gains
- There is a reason progress in Iraq is not receiving more attention. It isn't that Americans are "bored" or "tired" or have "moved on" or "don't care" or "have already made up their minds that the war was a colossal mistake." All of these are variations on...
- Articles 2008-06-26
- BGC Partners Second Quarter 2008 Financial Results Announcement to be Made After Close of Market on Tuesday, August 5, 2008
- Conference Call Scheduled For Wednesday, August 6, 2008 8:30 a.m. ET NEW YORK -- Headline of release should read: BGC Partners Second Quarter 2008 Financial Results Announcement to be Made After Close of Market on Tuesday, August 5, 2008 (sted First Quarter 2008). The corrected release...
- Articles 2008-06-25
- Naspers Limited Today Announced Its Provisional Results for the Financial Year Ended 31 March 2008
- International Internet Investments Drive Solid Growth CAPE TOWN, South Africa -- Naspers (JSE: NPN) today reported a 19% increase in revenue to R20,5 billion, largely driven by growth in its international internet businesses. The pay-TV sector reported a solid performance for the year ended 31 March 2008. ...
- Articles 2008-06-25
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