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- How to Create Powerful Ads
- Good strong targeted headlines are the key to getting more people to read your ad therefore you need to make sure you pique the interest of the people you want reading your ad. This article explains few tips on how to make your headlines more powerful like adding tags etc....
- White papers 2001-01-01
- The Bleeding Edge of Media Business Models
- Sometimes the comments thread behind one of my posts raises points that deserve more than a simple response from me -- they deserve a full airing and perhaps a debate. Last week's "Posner Advises Press to Commit Business Suicide," drew a bunch of comments, especially from people who felt I'd...
- Blog posts 2009-07-04
- Monsanto Chief: Water Debate Could Get Ugly
- Someone from Dow Jones newswires showed up at Monsanto CEO Hugh Grant's speech during a conference by the Society of American Business Editors on Tuesday, and came away with the headline "Monsanto CEO: Water Debate Will 'Dwarf' Food vs. Fuel." Scary! And quite possibly true, though...
- Blog posts 2008-09-09
- Top Headlines Of The Week From mocoNews and paidContent:UK
- Top headlines of the week from mocoNews.net and paidContentUK:mocoNews:-- T-Mobile USA Relaunches T-Zones With Web Content And App Store-- Interview: Pekka Ala-Pietila, CEO, Blyk: Mobile Advertising Is Not One Monolithic Market-- Virgin Mobile In Danger of Being De-listed From NYSE-- Sprint Nextel May Outsource Thousands Of Jobs-- Motricity Saga...
- External links 2008-11-21
- Job Search Tips: Using Headlines To Dramatically Boost The Power Of Your Resume
- The benefit of a headline on a resume is that you can use it to position yourself however you want to. You aren't completely at the mercy of your perhaps meager or inappropriate experience listed further down the page. You're in control of the reader's perceptions, right from the very...
- White papers 2007-01-23
- Why Resume Headlines Are Better Than Objectives: Sell Your Best Qualities
- It's not just about what you want from a job, a company or a career. It's about what you have to offer. And that's why topping your resume with a headline instead of an objective is a better way of selling yourself to potential employers. Very often job seekers will...
- White papers 2008-08-06
- Adverts That Work
- The marketing golden rules of AIDA mean Attention, Interest, Desire And Action. This is very useful when designing your advertising, think when constructing a piece of work are you fulfilling the rules. When dealing with the headline make sure it is very attractive to the customer, not what you think...
- White papers 2007-12-01
- Why and How to Break Your Website's Content Into Pieces
- Web content is actually the sum of several parts, and to be most effective, it should be captured and stored in a way that reflects its parts. In a Content Management System CMS, this means creating a template that breaks the content into its elements (headline, summary, body, byline, etc.)....
- White papers 2005-04-01
- Ads That Sell: It All Starts With the Headline
- Ads that sell get the customers attention and create action. That attention usually is the result of a good headline. This paper offers some rules of thumb the author uses when writing headlines. It all starts with a headline. If a person does not have a headline or some message...
- White papers
- Give Your Headlines The 'So What?' Test
- No element of a piece of writing is more important, yet perhaps less appreciated, than the humble headline. While headlines are most commonly associated with newspaper articles, they're also essential in display and classified advertising, posters, billboards, newsletters, interoffice memorandums, and even in e-mail messages. Headlines serve an identical function...
- White papers 2003-01-01
- How To Instantly Double The Response Of Any Ad, Letter Or Web Promotion
- Masters of marketing know a secret that most business people don't. The first words... in any letter, ad or Web page. The words that make up the headline. Become a student of headlines and a connoisseur of great headlines. Collect them, think about them, practice writing them. The reward for...
- White papers 2003-01-01
- 13 Platinum Ideas for Better Advertising Headlines
- The article suggests some points useful for creating a successful advertising. It starts with AIM. Aim speaks of targeting. Selecting the right audience for the message. Those key few who can buy what one sells. Intent talks of setting the tone for the message and the offer. Using the right...
- White papers 2003-01-01
- How To Increase Response Rates 1800% By Tomorrow Afternoon
- This section can be called as the make-it or break-it section. Of all parts of your advertising, the headline is absolutely the most important piece to the puzzle. It is the leader for your entire ad and it will set the tone and direction for your ad. One could easily...
- White papers 2003-01-01
- Writing good headlines
- Headlines are the most important part of your advertisements on the Internet.. There are so many option available to potential customers that you must grab their attention immediately with a good headline, or they will bypass your ad and go to something else. Tailor your headlines to a specific group...
- White papers 2002-01-01
- The Favorable Outlook for Gold
- J. Christoph Amberger submits: Spot gold prices bounced off a $700 low yesterday morning. "Gold's recent slump bewilders investors," headlines MarketWatch. "An ugly, unmitigated disaster, this," writes Jon Nadler of Golbug Central Kitco.com. by J. Christoph Amberger
- External links 2008-10-24
Additional Resources
- Headline Revamp Opens Sponsor Opportunities.(CNN Headline News format to include new advertising format)(Brief Article)(Statistical Data Included)
- NEW YORK -- Cable News Network's new look for Headline News will also mean new ad-sales opportunities. When Headline News introduces its new format on Aug. 6, CNN president of ad sales and marketing Larry Goodman said the biggest new sponsors...
- Research articles 2001-08-06
- Headline News basks in CNN's glow. (benefits of sister-service affiliation with Cable News Network's Persian Gulf War coverage)(Programming)
- Headline News Basks In CNN's Glow Headline News has benefited from sister-service Cable News Network's Persian Gulf coverage, and although ratings and ad sales are expected to level off, operators sense that the war has established viewing habi Headline News...
- Research articles 1991-02-18
- Thompson's shortest story: One-time NYPD Blue actress leaves CNN's Headline News.(Andrea Thompson)(Brief Article)
- After about seven months, CNN Headline News' starlet anchor Andrea Thompson is abandoning the quicky news channel. Her defection comes as a surprise after CNN execs, led by then-Headline News chief Teya Ryan, stuck by the actress-turnedanchor After...
- Research articles 2002-03-18
- Headline News tries to escape CNN's shadow.
- Headline News is changing its name as part of a multimillion-dollar campaign to burnish its image. The network will now call itself "Headline News -- A CNN Network." Its on-air tag, "All the News, All the Time," will change to Headline News...
- Research articles 1993-04-12
- CNN Headline News Gets Facelift.
- CNN Headline News has announced its first set of major aesthetic and content changes since its launch by Turner Broadcasting System Inc. 17 years ago. Touting one of the younger demos among cable-news providers, Headline News will feature ane ...
- Research articles 1999-06-14
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