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	<title><![CDATA[headline Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/headline.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to headline]]></description>
	<s:counts start="0" returned="17" found="17" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Decide Who to Hire Before They Even Walk in the Door]]></title>
		<link><![CDATA[http://blogs.bnet.com/entry-level/?p=1207]]></link>
		<description><![CDATA[It might sound like just a crazy headline, but the authors of I Hate People contend that you can tell a lot about a potential employee just by looking at how they cross the street. by Jessica Stillman]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 23 Nov 2009 06:29:12 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/headline.html"><![CDATA[Headline]]></category>
		<category domain="http://resources.bnet.com/topic/street.html"><![CDATA[Street]]></category>
		<category domain="http://resources.bnet.com/topic/jessica+stillman.html"><![CDATA[Jessica Stillman]]></category>
	</item>
	<item>
		<title><![CDATA[Financial Media Seized by Schizophrenia in Uncertain Times]]></title>
		<link><![CDATA[http://moneywatch.bnet.com/economic-news/blog/real-time-money/financial-media-seized-by-schizophrenia-in-uncertain-times/214/]]></link>
		<description><![CDATA[In times like these when it's unclear what to make of the economic recovery, the media turns into a raving schizoid with its financial coverage. As a news consumer, don't get too worried -- or relieved -- about the back-and-forth mix of ominous andÂ elated headlines you're seeing.   ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 13 Nov 2009 10:58:46 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/financial.html"><![CDATA[Financial]]></category>
		<category domain="http://resources.bnet.com/topic/media.html"><![CDATA[Media]]></category>
		<category domain="http://resources.bnet.com/topic/headline.html"><![CDATA[Headline]]></category>
		<category domain="http://resources.bnet.com/topic/schizophrenia.html"><![CDATA[Schizophrenia]]></category>
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		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/chris+pummer.html"><![CDATA[Chris Pummer]]></category>
	</item>
	<item>
		<title><![CDATA[The Bleeding Edge of Media Business Models]]></title>
		<link><![CDATA[http://industry.bnet.com/media/10002943/the-bleeding-edge-of-media-business-models/]]></link>
		<description><![CDATA[Sometimes the comments thread behind one of my posts raises points that deserve more than a simple response from me -- they deserve a full airing and perhaps a debate. Last week's "Posner Advises Press to Commit Business Suicide," drew a bunch of comments, especially from people who felt I'd...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 04 Jul 2009 20:15:54 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/google+news.html"><![CDATA[Google News]]></category>
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		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://resources.bnet.com/topic/david+weir.html"><![CDATA[David Weir]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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	<item>
		<title><![CDATA[Top Headlines Of The Week From mocoNews and paidContent:UK]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fwww.paidcontent.org%2Fentry%2F419-top-headlines-of-the-week-from-moconews-and-paidcontentuk5%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ Top headlines of the week from mocoNews.net and paidContentUK:mocoNews:-- T-Mobile USA Relaunches T-Zones With Web Content And App Store-- Interview: Pekka Ala-Pietila, CEO, Blyk: Mobile Advertising Is Not One Monolithic Market-- Virgin Mobile In Danger of Being De-listed From NYSE-- Sprint Nextel May Outsource Thousands Of Jobs-- Motricity Saga...]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Fri, 21 Nov 2008 19:45:27 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/headline.html"><![CDATA[Headline]]></category>
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		<category domain="http://resources.bnet.com/topic/amanda+natividad.html"><![CDATA[Amanda Natividad]]></category>
	</item>
	<item>
		<title><![CDATA[The Favorable Outlook for Gold]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fseekingalpha.com%2Farticle%2F101751-the-favorable-outlook-for-gold%3Fsource%3Dbnet&siteid=23&tag=seekingalpha]]></link>
		<description><![CDATA[J. Christoph Amberger submits:  Spot gold prices bounced off a $700 low yesterday morning. "Gold's recent slump bewilders investors," headlines MarketWatch.   "An ugly, unmitigated disaster, this," writes Jon Nadler of Golbug Central Kitco.com. by J. Christoph Amberger]]></description>
		<s:doctype><![CDATA[External links]]></s:doctype>
		<pubDate>Fri, 24 Oct 2008 06:56:25 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/slump.html"><![CDATA[Slump]]></category>
		<category domain="http://resources.bnet.com/topic/headline.html"><![CDATA[Headline]]></category>
		<category domain="http://resources.bnet.com/topic/seeking+alpha.html"><![CDATA[Seeking Alpha]]></category>
		<category domain="http://resources.bnet.com/topic/j.+christoph+amberger.html"><![CDATA[J. Christoph Amberger]]></category>
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		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://resources.bnet.com/topic/j.+christoph+amberger.html"><![CDATA[J. Christoph Amberger]]></category>
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		<title><![CDATA[Monsanto Chief: Water Debate Could Get Ugly]]></title>
		<link><![CDATA[http://industry.bnet.com/food/1000188/monsanto-chief-water-debate-could-get-ugly/]]></link>
		<description><![CDATA[Someone from Dow Jones newswires showed up at Monsanto CEO Hugh Grant's speech during a conference by the Society of American Business Editors on Tuesday, and came away with the headline "Monsanto CEO: Water Debate Will 'Dwarf' Food vs. Fuel."     Scary! And quite possibly true, though...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 09 Sep 2008 17:47:24 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/dow+jones+%2526+company+inc..html"><![CDATA[Dow Jones & Company Inc.]]></category>
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		<category domain="http://resources.bnet.com/topic/biotechnology.html"><![CDATA[Biotechnology]]></category>
		<category domain="http://resources.bnet.com/topic/food+%2526+beverage.html"><![CDATA[Food & Beverage]]></category>
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		<category domain="http://resources.bnet.com/topic/dan+mitchell.html"><![CDATA[Dan Mitchell]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DJ</category>
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	</item>
	<item>
		<title><![CDATA[Why Resume Headlines Are Better Than Objectives: Sell Your Best Qualities]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=394113]]></link>
		<description><![CDATA[It's not just about what you want from a job, a company or a career. It's about what you have to offer. And that's why topping your resume with a headline instead of an objective is a better way of selling yourself to potential employers. Very often job seekers will...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 06 Aug 2008 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
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		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/professional+development.html"><![CDATA[Professional Development]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
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		<title><![CDATA[Adverts That Work]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=353736]]></link>
		<description><![CDATA[The marketing golden rules of AIDA mean Attention, Interest, Desire And Action. This is very useful when designing your advertising, think when constructing a piece of work are you fulfilling the rules. When dealing with the headline make sure it is very attractive to the customer, not what you think...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Sat, 01 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/headline.html"><![CDATA[Headline]]></category>
		<category domain="http://resources.bnet.com/topic/amicable+business+coaching.html"><![CDATA[Amicable Business Coaching]]></category>
		<category domain="http://resources.bnet.com/topic/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Job Search Tips: Using Headlines To Dramatically Boost The Power Of Your Resume]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=394148]]></link>
		<description><![CDATA[The benefit of a headline on a resume is that you can use it to position yourself however you want to. You aren't completely at the mercy of your perhaps meager or inappropriate experience listed further down the page. You're in control of the reader's perceptions, right from the very...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 23 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/job.html"><![CDATA[Job]]></category>
		<category domain="http://resources.bnet.com/topic/headline.html"><![CDATA[Headline]]></category>
		<category domain="http://resources.bnet.com/topic/job+search.html"><![CDATA[Job Search]]></category>
		<category domain="http://resources.bnet.com/topic/associated+content.html"><![CDATA[Associated Content]]></category>
		<category domain="http://resources.bnet.com/topic/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://resources.bnet.com/topic/benefits.html"><![CDATA[Benefits]]></category>
		<category domain="http://resources.bnet.com/topic/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://resources.bnet.com/topic/workforce+management.html"><![CDATA[Workforce Management]]></category>
	</item>
	<item>
		<title><![CDATA[Why and How to Break Your Website's Content Into Pieces]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=261970]]></link>
		<description><![CDATA[Web content is actually the sum of several parts, and to be most effective, it should be captured and stored in a way that reflects its parts. In a Content Management System CMS, this means creating a template that breaks the content into its elements (headline, summary, body, byline, etc.)....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 01 Apr 2005 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/content+company.html"><![CDATA[Content Company]]></category>
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		<category domain="http://resources.bnet.com/topic/web+site.html"><![CDATA[Web Site]]></category>
		<category domain="http://resources.bnet.com/topic/content.html"><![CDATA[Content]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/content+management.html"><![CDATA[Content Management]]></category>
		<category domain="http://resources.bnet.com/topic/web+site+development.html"><![CDATA[Web Site Development]]></category>
		<category domain="http://resources.bnet.com/topic/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
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		<category domain="http://resources.bnet.com/topic/internet.html"><![CDATA[Internet]]></category>
	</item>
	<item>
		<title><![CDATA[How To Increase Response Rates 1800% By Tomorrow Afternoon]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61072]]></link>
		<description><![CDATA[This section can be called as the make-it or break-it section. Of all parts of your advertising, the headline is absolutely the most important piece to the puzzle. It is the leader for your entire ad and it will set the tone and direction for your ad. One could easily...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/headline.html"><![CDATA[Headline]]></category>
		<category domain="http://resources.bnet.com/topic/aka+marketing.com.html"><![CDATA[AKA Marketing.com]]></category>
	</item>
	<item>
		<title><![CDATA[13 Platinum Ideas for Better Advertising Headlines]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=61489]]></link>
		<description><![CDATA[The article suggests some points useful for creating a successful advertising. It starts with AIM. Aim speaks of targeting. Selecting the right audience for the message. Those key few who can buy what one sells. Intent talks of setting the tone for the message and the offer. Using the right...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/headline.html"><![CDATA[Headline]]></category>
		<category domain="http://resources.bnet.com/topic/rockingham%252ajutkins%252amarketing.html"><![CDATA[ROCKINGHAM*JUTKINS*marketing]]></category>
	</item>
	<item>
		<title><![CDATA[How To Instantly Double The Response Of Any Ad, Letter Or Web Promotion]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=62802]]></link>
		<description><![CDATA[Masters of marketing know a secret that most business people don't. The first words... in any letter, ad or Web page. The words that make up the headline. Become a student of headlines and a connoisseur of great headlines. Collect them, think about them, practice writing them. The reward for...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/web.html"><![CDATA[Web]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/headline.html"><![CDATA[Headline]]></category>
		<category domain="http://resources.bnet.com/topic/profitjump.com.html"><![CDATA[ProfitJump.com]]></category>
		<category domain="http://resources.bnet.com/topic/channel+management.html"><![CDATA[Channel Management]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Give Your Headlines The 'So What?' Test]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=65045]]></link>
		<description><![CDATA[No element of a piece of writing is more important, yet perhaps less appreciated, than the humble headline. While headlines are most commonly associated with newspaper articles, they're also essential in display and classified advertising, posters, billboards, newsletters, interoffice memorandums, and even in e-mail messages. Headlines serve an identical function...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/headline.html"><![CDATA[Headline]]></category>
		<category domain="http://resources.bnet.com/topic/refresher+publications.html"><![CDATA[Refresher Publications]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://resources.bnet.com/topic/marketing.html"><![CDATA[Marketing]]></category>
	</item>
	<item>
		<title><![CDATA[Writing good headlines]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=52266]]></link>
		<description><![CDATA[Headlines are the most important part of your advertisements on the Internet.. There are so many option available to potential customers that you must grab their attention immediately with a good headline, or they will bypass your ad and go to something else. Tailor your headlines to a specific group...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Tue, 01 Jan 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/headline.html"><![CDATA[Headline]]></category>
	</item>
	<item>
		<title><![CDATA[How to Create Powerful Ads]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=50972]]></link>
		<description><![CDATA[Good strong targeted headlines are the key to getting more people to read your ad therefore you need to make sure you pique the interest of the people you want reading your ad. This article explains few tips on how to make your headlines more powerful like adding tags etc....]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Mon, 01 Jan 2001 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/headline.html"><![CDATA[Headline]]></category>
	</item>
	<item>
		<title><![CDATA[Ads That Sell: It All Starts With the Headline]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=242226]]></link>
		<description><![CDATA[Ads that sell get the customers attention and create action. That attention usually is the result of a good headline. This paper offers some rules of thumb the author uses when writing headlines. It all starts with a headline. If a person does not have a headline or some message...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<category domain="http://resources.bnet.com/topic/eagle+marketing.html"><![CDATA[Eagle Marketing]]></category>
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