Health Grades Inc.

Kerry R. Hicks , age 49, one of our founders, has served as our Chief Executive Officer and has been a director since our inception in 1995. He also served as our President from our inception until November 1999 and currently serves as our President since June 2001.

Allen Dodge has served as Executive Vice President-CFO of HealthGrades since July 2006. Allen oversees the development, management and reporting of the financial plan that links HealthGrades' strategic mission and vision to measurable financial goals. Mr. Dodge's responsibilities include all aspects of finance, accounting, investor relations and human resource functions. During his years at HealthGrades, Mr. Dodge was Senior Vice President of Finance (since May 2001), Vice President of Finance and Controller (March 2000 - May 2001) and Corporate Controller (September 1997 - May 2000). Mr. Dodge has over 16 years of experience in accounting; his background includes various positions with Coopers & Lybrand, LLP in Los Angeles, California and Ernst & Young, LLP in Denver, Colorado. A graduate of U.C. Santa Barbara, Mr. Dodge is also a Certified Public Accountant.

Dr. Collier has been an integral member of the HealthGrades leadership team for the last seven years. Her experience as Quality Improvement Consultant, VP & SVP of Medical Affairs, and current role as Executive Vice President and Chief Medical Officer has allowed her the opportunity to educate the public, providers, payers, employers and consumers on the important impact of consumerism and healthcare ratings, public profiling, transparency and accountability, and quality improvement and patient safety. As a nationally recognized speaker, Dr. Collier has spoken to many audiences including the Harvard Quality Colloquium, World Health Care Congress, CMS National Customer Service conference, the American College of Healthcare Executives, American Hospital Association, and the National Association for Healthcare Quality. She also has personally consulted with over 100 hospital organizations throughout the country developing quality improvement initiatives that have improved their clinical process, outcomes, medical staff relations, public profiling positions, competitive positioning, and quality of care while continuing to practice part-time as a hospitalist in Denver. Dr. Collier developed several new outcomes measurements for HealthGrades that are used by payers, business groups, insurers and consumers, and that provide more useful information to make informed choices about where to seek healthcare. Dr. Collier has authored several studies at HealthGrades, including First Time Preplanned and "Patient Choice" Cesarean Section Rates in the United States, HealthGrades Hospital Quality in America Study, and Patient Safety in American Hospitals, that have received significant public attention - including the Wall Street Journal, Newsweek, CNN, Time, Modern Healthcare and many others. In addition, she is the author of HealthGrades Guide to America's Hospitals and Doctors: Hospital Quality Ratings, Top Doctors, Expert Guides to Getting the Best Care. She was named to America's Top Physicians 2004-2005 by Consumers' Research Council of America. Prior to joining HealthGrades, Dr. Collier served as an Assistant Professor of Medicine at the University of Oklahoma-Tulsa in the Department of Internal Medicine. Dr. Collier holds a BS in Medical Technology from the University of Delaware. She is a graduate of UMDNJ-Robert Wood Johnson Medical School, where she received her MD and is a member of Alpha Omega Alpha Honor Medical Society. She completed her internal medicine residency training at the University of Colorado Health Sciences Center in Denver, Colorado. After finishing residency, Dr. Collier obtained an MBA from the University of Colorado.

Dave Hicks has been the driving force behind information technology and infrastructure development at HealthGrades, the leading independent healthcare ratings company, which runs one of the Internet's most-visited healthcare Web sites. He has served in this capacity from its start-up in 1996, and is one of the original founders of the company.

Steven Wood Ph.D. has served as Executive Vice President since July 2006. Dr. Wood is responsible for developing and bringing to market new products and services for HealthGrades' three business units: its Provider Services group, which offers information and advisory services to hospitals; its Internet Business Group, which operates HealthGrades.com; and its Strategic Health Solutions group, which offers a suite of health-management tools for the employees and members of large corporations and health plans. Dr. Wood joined HealthGrades in July 2006 from J.D. Power and Associates where he was Senior Vice President and General Manager of the healthcare division. As an academic, an entrepreneur and healthcare executive, Dr. Wood has been a thought leader in quantifying and analyzing the ways in which consumers interact with the healthcare system. During his leadership role with J. D. Power and Associates, he launched and built the healthcare division into a leading provider of consumer insight and strategy for pharmaceutical companies, hospitals and health plans. He is one of the nation's leading authorities on customer loyalty strategies. Dr. Wood is professor emeritus of marketing and formerly associate dean of graduate programs at the Arizona State University College of Business. He is a co-author of four books, has published in excess of 80 papers in scholarly and professional journals, and has given more than 200 presentations to various organizations. Dr. Wood earned his Ph.D. in quantitative analysis from the University of Wisconsin-Madison.

Bill Wosilius has served as HealthGrades' Senior Vice President of Operations since June 2007. His group is charged with overseeing the product life cycle from concept definition through requirements development, as well as acquisition and maintenance of HealthGrades' proprietary data sets. Mr. Wosilius' background includes more than 15 years of experience in leading large organizations in healthcare, technology services, and logistics verticals. Prior to joining HealthGrades, Mr. Wosilius held numerous Director and Vice President positions with SmartCare Family Medical Centers, SunGard Availability Services, and Inflow, Inc. He has led these organizations through rapid organic growth, acquisition integration, and major restructuring. Prior to this, Mr. Wosilius served for 8 years as a commissioned officer in the US Air Force, leading F-15 maintenance units around the world. Mr. Wosilius graduated from the United States Air Force Academy in 1991 with a B.S. in Management, and holds a Master's Degree in Logistics Management from the Air Force Institute of Technology.

Mark Bartling has served as HealthGrades' Senior Vice President of Information Technology since November 2005. His team is charged with the Information Systems development and delivery of new and existing products and data. Prior to joining HealthGrades, Mr. Bartling has held multiple leadership positions with Martin Marietta, Boston Chicken, Oppenheimer Funds and EchoStar. He has an extensive Information Technology background with over 25 years experience in the field. Mr. Bartling received his B.S. in Business Administration from the University of Regis

Michael Shanks has served as Senior Vice President of HealthGrades since January 2007. Michael is responsible for a variety of functional areas including corporate contracting, risk management, certain accounting functions and all tax related matters. During his years at HealthGrades, Mr. Shanks was Senior Vice President (since January 2007), Vice President of Finance (May 2001 - December 2006), and Director of Tax (March 1997 - April 2001). Mr. Shanks has over 20 years of experience in accounting and finance. His background includes 10 years with Ernst & Young, LLP in Denver where he served as a Senior Manager in the firm's tax consulting practice. Mr. Shanks received a Bachelor's in Business from Colorado State University and a Master's in Taxation from the University of Denver. He is also a Certified Public Accountant.

Scott Shapiro directs the communications, marketing and branding efforts for HealthGrades (Nasdaq: HGRD), the leading healthcare ratings company. Mr. Shapiro has honed the public positioning of the company and communicated the value of HealthGrades' healthcare-quality information to employers, health plans, hospitals, physicians and millions of consumers through the news media and other venues. Mr. Shapiro joined HealthGrades in 2005 after serving as a consultant to the company for three years. Prior to joining HealthGrades, Mr. Shapiro managed the New York office of Fenton Communications, the largest public-interest communications firm in the country. At Fenton he created large-scale communications programs for the American Lung Association, HealthGrades and other clients, and helped to write a series of speeches with a former Vice President. Mr. Shapiro joined Fenton after developing and implementing public relations strategies for Bristol-Myers Squibb, LifeMasters Supported SelfCare and others for the New York public relations firm Bratskeir & Company, which had acquired Mr. Shapiro's firm, Schneider|Shapiro Strategic Communications. As Schneider|Shapiro's president for five years, Mr. Shapiro led teams that: launched cable television's The Health Network; drove viewership for Discovery Health, PBS and The Learning Channel; revitalized American icon Welcome Wagon; made hospital quality a consumer issue for Solucient; and focused attention on environmental and energy issues for Columbia University, Evolution Markets and Cendant Corporation. During a sabbatical from Schneider|Shapiro in 1998, Mr. Shapiro served as the communications director for a hotly contested Congressional campaign that wrestled with healthcare, gun control and other domestic policy issues. Mr. Shapiro began his career with the Governor of New York State, serving in several positions before eventually directing a division of the Governor's New York City press office. Shapiro lives in New York City and is a graduate of New York University.

Tod Baker has served as HealthGrades' Senior Vice President of the Patient-Provider Gateway (PPG) program since July 2006. Mr. Baker's group provides hospitals and physicians with online solutions for acquiring new patients and solidifying hospital and physician relations.

Mark L. Pacala. Mr. Pacala became a member of our board of directors in January 2006. He has over 20 years of operational and general management experience in services, technology and healthcare companies. He has been a Managing Director of Essex Woodlands Health Ventures since January 2004 and was a Venture Partner of Essex Woodlands Health Ventures from April 2002 to December 2003. From October 2001 to January 2003, Mr. Pacala was self-employed as a venture capital consultant. He served as Chief Executive Officer of American WholeHealth, Inc., an integrative health network company that combines conventional medicine, alternative medicine, nutrition and wellness, from September 1996 to September 2001. Prior to American WholeHealth, he served as Chief Executive Officer of Forum Group, a public senior housing and healthcare company with revenues in excess of $200 million, which was later sold to Marriott Corporation. From 1989 to 1994, Mr. Pacala was a Senior Vice President and General Manager at The Walt Disney Company, and he served as Director of Corporate Planning and Vice President of Operations at Marriott Corporation from 1984 to 1989. He began his career as a banker in 1977 at Manufacturers Hanover Trust Co. and transitioned to strategic planning in healthcare at Booz, Allen and Hamilton. Mr. Pacala currently serves on the board of directors of Health Grades, Inc., a provider of proprietary healthcare provider ratings and advisory services. He received a B.A. degree from Hamilton College where he graduated magna cum laude and Phi Beta Kappa, and later received an MBA degree from Harvard Business School, where he graduated with distinction.

John Quattrone has served as one of our directors since November 2000. Mr. Quattrone has served in several capacities for General Motors, including General Motors Powertrain Vice President - Global Human Resources since January 2006, as General North America Vice President - Human Resources from June 2001 - December 2005 and General Director of Human Resources for General Motors North America Automotive Operations from 1995 to June 2001.

Mats Wahlström has served as one of our directors since March 2009. Mr. Wahlström is co-CEO of Fresenius Medical Care North America and President and CEO of Fresenius Medical Services. Mr. Wahlström has 25 years of experience in the healthcare field and 23 years of experience in the renal field. Prior to joining Fresenius Medical Care in 2002, he held various positions at Gambro AB in Sweden, including President and CEO of Gambro U.S. as well as CFO of the Gambro Group.