BNET Industries

Heelys Inc.

(HLYS) is in the Manufacturing Industry

Market Cap:$55.9M
Last Fiscal Year Sales:$183.4M
  • Public
  • US
Dow Jones Description

We are a designer, marketer and distributor of innovative, action sports-inspired products under the HEELYS brand targeted to the youth market. Our primary product, HEELYS-wheeled footwear, is patented, dual-purpose footwear that incorporates a stealth, removable wheel in the heel. HEELYS-wheeled footwear allows the user to seamlessly transition from walking or running to rolling by shifting weight to the heel. Users can transform HEELYS-wheeled footwear into street footwear by removing the wheel. For the three months ended March 31, 2008, approximately 97% of our net sales were derived from the sale of our HEELYS-wheeled footwear. For the three months ended March 31, 2009, 96% of our net sales were derived from the sale of our HEELYS-wheeled footwear. The remainder of our net sales was derived from the sale of non-wheeled footwear and branded accessories, such as replacement wheels, helmets and other protective gear. We introduced HEELYS-wheeled footwear in 2000, and for several years our domestic sales were concentrated with one large, national specialty retailer. Although we initially focused on driving our domestic sales growth, we also established relationships with independent distributors in Japan, South Korea and Southeast Asia. As a result, the sources of our net sales were largely concentrated and we were susceptible to customer-specific and region-specific factors. This concentration caused variability in our results of operations. ...

President & CEO
Don Carroll
Number of Employees 63
Contact Information

3200 Belmeade Dr Ste 100

Carrollton, Texas 75006

www.heelys.com

(214) 390-1831

NAICS Code Other Footwear Manufacturing: 316219

Recent Events

  • BRIEF: Heelys to pay $5.25 million to settle IPO suit

    11/25/09 - Board Member - Entering - View Story

  • Heelys appoints Tandy Brands CEO to Board

    11/17/09 - Mgmt. Change Entering - CEO - View Story

  • Heelys settles shareholders' lawsuit

    11/24/09 - Financial Announcement - View Story

  • Heelys' CEO elected to board

    10/01/09 - Financial Announcement - View Story

  • Heelys' New CEO Elected to Board

    10/02/09 - Board Member - Entering - View Story

  • New CEO wants to get Heelys back on its feet

    9/08/09 - Financial Announcement - View Story

  • Q&A With Heelys' Tom Hansen

    8/23/09 - Mgmt. Change Entering - CEO - View Story

  • Ad exec to take the helm at Heelys

    7/15/09 - Financial Announcement - View Story

  • Heelys Appoints CEO

    7/17/09 - Mgmt. Change Entering - CEO - View Story

  • BRIEF: Heelys hires new accounting firm

    7/02/09 - Licensing / Contract - View Story

News & Analysis

heelys inc. and stock - All News and Analysis

Decision Makers

Name (plus bio) Position
Don Carroll President & CEO
Michael W. Hessong Interim Chief Executive Officer
Tom Hansen President & Chief Executive Officer
Lisa K Peterson Chief Financial Officer
Charles D Beery Senior Vice Presidentglobal Sales
Douglas Beery Charles Senior Vice President, Global Sales
James S. Peliotes Vice President, Marketing
John Benton Price Vice President Product
John W O'Neil Vice President, International
Robert W. Byrne Vice President, Design and Development
Wilder John Vice President, International
William D Albers Vice President, Sourcing
Patrick Hamner Senior Vice President and Director
Jerry R Edwards Director
Richard E. Middlekauff Director
Roger R. Adams Director
William R. Thomas Director

Board of Directors

Name (plus bio) Position
Samuel B. Ligon Director, Chairman Audit Committee, Committees: Audit, Compensation
Gary L. Martin Chairman of the Board
James T Kindley Board of Directors
Jeffrey G. Peterson Board of Directors
Ralph T. Parks Board of Directors

Organization Position Status
Heelys, Inc President & CEO Current
Heelys, Inc Senior Vice President, Marketing Former

Mr. Hessong has served as our Interim Chief Executive Officer since February 11, 2009. He served as our Chief Financial Officer from December 2000 to May 2008, and as our Vice President—Finance, Treasurer, and Secretary from May 2006 to May 2008. On May 13, 2008, Mr. Hessong resigned his position as our Chief Financial Officer, Vice President—Finance, Treasurer and Secretary. Mr. Hessong served as the Vice President-Finance of Marketing Continuum, a promotional marketing company, from May 1998 to December 2000. He also served as Vice President—Finance of Firstcom Music, a licensor of production music, from August 1997 to May 1998, and was the Controller and Director of Operations for Jokari/US, Inc., a consumer product company from May 1993 to August 1997. Mr. Hessong is a licensed certified public accountant in the State of Texas and received a Bachelor of Science in accounting from Oklahoma State University.

Organization Position Status
Heelys, Inc Interim Chief Executive Officer Current
Heelys, Inc Vice President Finance, Chief Financial Officer, Treasurer and Secretary Former
Heelys, Inc Treasurer and Secretary Former
Oklahoma State University Bachelor of Science In Accounting Former

Organization Position Status
Heelys, Inc President & Chief Executive Officer Current
TM Advertising President & Chief Marketing Officer Former

Organization Position Status
Heelys, Inc Chief Financial Officer Current
Friedman's Inc. Chief Financial Officer Former
Monarch Dental Corporation Chief Financial and Administrative Officer Former
Monarch Dental Corporation Executive Vice President Former
Friedman's Inc. Executive Vice President Former
The University of Texas Bba In Accounting Former

Organization Position Status
Heelys, Inc Senior Vice Presidentglobal Sales Current
Texas Tech University Bachelor of Science In Physical Education Former

Organization Position Status
Heelys, Inc Senior Vice President, Global Sales Current

Mr. Peliotes has served as our Vice President Marketing since October 2006. Mr. Peliotes has over 17 years of experience with consumer products companies. From August 2002 through September 2006, Mr. Peliotes served as a Business Unit Manager for Easton-Bell Sports, a sports products company. From July 2000 through July 2002, Mr. Peliotes served as a Director of Brand Marketing for Diageo, a liquor manufacturer, and from August 1989 through June 2000, Mr. Peliotes served in various marketing and product manager positions at Kimberly-Clark Corporation, a worldwide consumer products company. Mr. Peliotes has a Bachelor of Arts from Lakeland College and a Masters of Business Administration from the University of Nevada, Las Vegas.

Organization Position Status
Heelys, Inc Vice President, Marketing Current
Kimberly-Clark Corporation Product Manager Former
Easton-Bell Sports, Inc. Business Unit Manager Former
University of Nevada, Las Vegas Masters of Business Administration Former
Lakeland College Bachelor of Arts Former

Organization Position Status
Heelys, Inc Vice President Product Current

Mr. O'Neil has served as our Vice President—International since July 2007. Mr. O'Neil joined us from Dunham Bootmakers, a division of New Balance AS Inc., where he served as International Business Manager since 2005. In that role, Mr. O'Neil established business operations in Eastern Europe, Israel, Japan and Australia/New Zealand. From 1999 to 2004, Mr. O'Neil held the position of Regional General Manager at New Balance where he managed 3 subsidiaries and 18 distributors throughout Europe, the Middle East and Africa. Mr. O'Neil also spent 14 years at Converse, Inc., now a division of Nike, Inc. and served in various senior capacities including Regional Director for the United Kingdom and emerging markets and Director, International Marketing & Operations. Mr. O'Neil received a Bachelor of Science degree in mechanical engineering from Tuft University and a Master of Business Administration from American International College.

Organization Position Status
Heelys, Inc Vice President, International Current
New Balance, Inc. Regional General Manager Former
American International College Master of Business Administration Former

Mr. Byrne has served as our Vice President Design and Development since October 2006. Mr. Byrne has almost 20 years experience in product design and development. Before joining us, Mr. Byrne worked from August 1998 through May 2005 as a product designer and developer at Skechers USA, Inc., an international footwear company. From December 1993 through August 1998, Mr. Byrne served as Vice President at Edge Quest, a research and development footwear company, and from May 1989 through December 1993, he was in product design and development at L.A. Gear, an athletic footwear company. Mr. Byrne received a Bachelor of Arts in Art Communication from Roanoke College.

Organization Position Status
Heelys, Inc Vice President, Design and Development Current
L.A. Gear, Inc. Vice President Former
SKECHERS USA, Inc. Designer Former
Roanoke College Bachelor of Arts In Art Communication Former

Organization Position Status
Heelys, Inc Vice President, International Current

Mr. Albers has served as our Vice President—Sourcing since December 2006. Mr. Albers has over 24 years of experience in sourcing, manufacturing, and technologies development in the footwear industry. Before joining us, Mr. Albers was Director of Development at Pony International from June 2004 to December 2006 and Director of Development for Nautica Footwear from 2002 through 2006. From May 2001 through July 2002, Mr. Albers served as West Coast Sales Manager for Polymer Dynamics, Inc. From June 1999 through May 2001, Mr. Albers served as Senior Development Manager of Soft Goods Accessories at Specialized Bicycle Components. Mr. Albers has a Bachelor of Science in Health and Physical Education from George Mason University.

Organization Position Status
Heelys, Inc Vice President, Sourcing Current
Pony International Director of Development Former
Polymer Dynamics Inc. West Coast Sales Manager Former
George Mason University Bachelor of Science In Health and Physical Education Former

Organization Position Status
Heelys, Inc Senior Vice President and Director Current
Heelys, Inc Chairman of The Board and Director Current
Heelys, Inc Director Current
Jet-Lube, Inc Board of Directors Current
Rectorseal Board of Directors Current
Capital Southwest Corporation President Former
Capital Southwest Corporation Senior Vice President Former
Southwest Securities, Inc. Former
National Association of Small Business Investment Companies Chairman Former
The University of Texas at Austin MBA Former
The University of Texas Masters of Business Administration Former
Southern Methodist University Bachelor of Science In Mechanical Engineering, Cum Former
The University of Texas Bachelor of Science In Mechanical Engineering Former

Organization Position Status
Heelys, Inc Director, Chairman Audit Committee, Committees: Audit, Compensation Current
Capital Southwest Corporation Chairman Current
Heelys, Inc Director Current
Capital Southwest Corporation Member Current
Smith Abrasives CEO Former
Smith Abrasives Chairman of the Board Former
Harvard Business School Masters of Business Administration Former
Auburn University Bachelor of Science Former

Mr. Martin has served as one of our directors and Chairman of the Board since August 21, 2007. Mr. Martin is President and Chief Executive Officer of Capital Southwest Corporation. Mr. Martin, who has been associated with Capital Southwest or its subsidiaries since 1972, has served on its board since 1988 and was named President and CEO in July 2007 and Chairman in July 2008. Previously, he was CEO of The Whitmore Manufacturing Company of Rockwall, Texas, a producer of industrial lubricants and a key portfolio company of Capital Southwest. Mr. Martin is a director of Capital Southwest Corporation and serves on the board of several of Capital Southwest Corporation's portfolio companies including Alamo Group, Inc., a manufacturer, distributor and servicer of equipment for right-of-way maintenance and agriculture, (NYSE: ALG) where he serves on the compensation committee. He earned a Bachelor of Business in finance and accounting from the University of Oklahoma, is a Certified Public Accountant and is a graduate of Harvard Business School's Advanced Management Program. Capital Southwest Venture Corporation, which is a wholly owned subsidiary of Capital Southwest Corporation, beneficially owns more than 5% of our outstanding common stock.

Organization Position Status
Capital Southwest Corporation President Current
Capital Southwest Corporation Chairman of The Board Current
Heelys, Inc Chairman of the Board Current
Alamo Group, Inc. Board of Directors Current
Capital Southwest Corporation Chief Executive Officer Former
Capital Southwest Corporation Vice President Former
Capital Southwest Corporation Board of Directors Former
The University of Oklahoma Bachelor of Business In Finance Former

Organization Position Status
Heelys, Inc Board of Directors Current
Illinois Institute of Technology Master of Science In Product Design Former

Jeff joined Capital Southwest in 2001 and has served as Vice President since 2005 and as Secretary, Chief Compliance Officer and Valuation Manager since 2007. Previously, he was employed in the investment banking departments of UBS Warburg and Scott & Stringfellow, Inc. and in the corporate lending division of Bank One Corporation. He serves on the Board of Governors of the National Association of Small Business Investment Companies (NASBIC) and is a Past President of the Southern Regional Association of Small Business Investment Companies (SORASBIC). He also serves on the Education Committee of the Venture Capital Institute and the Steering Committee of the Dallas-Fort Worth Private Equity Forum. Mr. Peterson received a Master of Business Administration with distinction from the Johnson Graduate School of Management at Cornell University and a Bachelor of Business Administration from the University of Texas at Austin.

Organization Position Status
Capital Southwest Corporation Chief Compliance Officer Current
Heelys, Inc Board of Directors Current
Wellogix, Inc. Board of Directors Current
Balco, Inc. Board of Directors Current
Boxx Technologies, Inc. Board of Directors Current
Palletone, Inc. Board of Directors Current
Media Recovery, Inc. Board of Directors Current
Capital Southwest Corporation Secretary Current
Capital Southwest Corporation Executive Officer Former
Scott & Stringfellow, Inc. Investment Banker Former
Bank One Corp Corporate Lending Former
Johnson Graduate School of Management at Cornell University Master of Business Administration Former
Cornell University MBA with distinction Former
Johnson Graduate School of Management Mba With Distinction Former
The University of Texas at Austin Bba from the Business Honors Program Former

Mr. Edwards has served as one of our directors since March 12, 2008. Mr. Edwards has over 25 years of experience managing high performing apparel and information technology operations. Mr. Edwards is CEO and Managing Director of Great Circle Ventures Holdings, LLC (GCVH) which is a private investment company formed by Mr. Edwards to acquire and operate Tail Activewear, Inc., which is a leading Women's golf and tennis apparel company that distributes through pro shops and specialty retailers. Since 2005, Mr. Edwards has been Managing Director of Great Circle Ventures, LLC which is a private investment firm and leading investor in GCVH. From 1998 until 2006, Mr. Edwards served as the Chief Executive Officer, President and acting Chairman of the Board of Pearl Izumi, a leading brand of hi-tech, performance apparel and footwear for cycling, running, fitness and other active outdoor sports. From 1996 until 1998, Mr. Edwards served as Chief Operating Officer and President of Rodeer Systems, Inc., a transcription services business. Prior to that Mr. Edwards served as an executive of Lee Apparel Company, a division of VF Corporation, and Sales Technologies, Inc., a provider of field sales automation software and services, and in various capacities at Blue Bell, Inc., an apparel company. Mr. Edwards is a director and member of the compensation committee of ChartLogic, Inc. Mr. Edwards received a Bachelor of Science from East Carolina University, completed the USAF Meteorology Officer Program at Texas A&M University and received a Master of Science in Systems Management from the University of Southern California.

Organization Position Status
Chartlogic, Inc. Board of Directors Current
Heelys, Inc Director Current
Dashamerica Inc. Chief Executive Officer Former
Dashamerica Inc. President Former
Dashamerica Inc. Acting Chairman of The Board Former
East Carolina University Bachelor of Science Former

Ralph T. Parks, age 62, has been a Director since June 2002. Mr. Parks was named the current interim CEO of Heelys, Inc., a global distributor of action youth footwear, in February 2008. Prior to Heelys, he worked at FOOTACTION USA from 1987 to 1999, when he retired as President and Chief Executive Officer. Mr. Parks served two terms as Chairman of the National Sporting Goods Association Board of Directors and was inducted into the Sporting Goods Industry Hall of Fame in May 2000. Mr. Parks also serves on the Board of Directors of Kirkland’s and is a member of its Audit Committee and serves on the Board of Directors of Heelys.

Organization Position Status
Hibbett Sports, Inc. Board of Directors Current
Heelys, Inc Board of Directors Current
Kirkland's Inc. Board of Directors Current
Footaction USA President & CEO Former
Heelys, Inc Interim CEO and Director Former
Kirkland's Inc. President of Rt Parks, Inc. Former

Mr. Middlekauff has served as one of our directors since our inception in 2000. From June 1977 until January 2008, Mr. Middlekauff owned a Ford car dealership in Plano, Texas. Mr. Middlekauff received a Bachelor of Science in business administration from Oregon State University and a Master of Business Administration from Cal-State Long Beach. Mr. Middlekauff is the first cousin of Roger R. Adams, one of our Directors.

Organization Position Status
Heelys, Inc Director Current
Oregon State University Bachelor of Science In Business Administration Former

Mr. Adams is the inventor of HEELYS-wheeled footwear. Mr. Adams has been one of our directors since he founded our company in 2000, and served as our President and Secretary until May 2006, and as our Director of Research and Development from May 2006 through December 2007. Before inventing HEELYS-wheeled footwear and founding our company, Mr. Adams served as a crisis associate, mental health counselor, mental health supervisor and regional coordinator for the State of Oregon from 1990 to 1995. Mr. Adams has extensive industry experience and has been involved in the skate industry for over 40 years, including operating his family's skate centers and working in his family's skate distribution company and skate-related manufacturing company. Mr. Adams received a Bachelor of Arts degree in psychology and a graduate degree in clinical counseling and independent studies from Pacific Lutheran University. Mr. Adams is the first cousin of Richard E. Middlekauff, one of our directors.

Organization Position Status
Heelys, Inc Director Current
Heelys, Inc President and Secretary Former
Heelys, Inc Counselor Former

Will joined Capital Southwest in 2006. Previously, Will served as a U.S. Air Force officer for eleven years in varied positions including chief pilot of an airlift group, director of worldwide logistics operations and chief of aircraft development contracts. He has also served as a consultant for Investor Group Services, where he analyzed potential investments in mid market companies by assessing technology, market position and performance for private equity firms. He has an MBA from Harvard Business School and a BS in engineering sciences from the U.S. Air Force Academy.

Organization Position Status
Capital Southwest Corporation Assistant Vice President and Investment Associate Current
Enerdynamics LLC Instructor Current
Palm Harbor Homes, Inc. Chairman of The Board, Capital Southwest Corporation Current
Alamo Group, Inc. Board of Directors Current
Palm Harbor Homes, Inc. Board of Directors Current
Encore Wire Corporation Board of Directors Current
Capital Southwest Corporation President Former
Investor Group Services, Inc. Consultant Former
Capital Southwest Corporation Investment Associate Former
United States Army officer Former
Capital Southwest Corporation Chairman Former
National Association of Small Business Investment Companies Chairman Former
Harvard Business School Masters of Business Administration With Distinction Former
Texas A&M University Bachelor of Science In Chemical Engineering Former

Executive News

  • Heelys Appoints CEO

    Footwear News - 7/17/09 - View Story

  • Dennis McClain, founder of Dallas-based TM Advertising, to return as chairman

    Pegasus News - 7/15/09 - View Story

  • Corporate Profit Outlook May Help Markets Extend Gains - RTTNews Daily Market Analysis

    TradingMarkets - 7/15/09 - View Story

  • TM Advertising Names Dennis McClain Chairman and Appoints Managing Directors

    TickerTech.com - 7/15/09 - View Story

  • Heelys Names Tom Hansen President, CEO

    FOXNews.com - 7/15/09 - View Story

  • Ad exec to take the helm at Heelys

    Dallas Morning News - 7/15/09 - View Story

  • Heelys (HLYS) Appoints Tom Hansen as President/CEO

    Street Insider - 7/14/09 - View Story

  • Heelys (HLYS) Announces New President/CEO

    Street Insider - 7/14/09 - View Story

  • TM Advertising Appoints Dennis McClain Chairman; Names Three Managing Directors - Quick Facts

    RTTNews.com - 7/14/09 - View Story

  • Heelys board appoints Tom Hansen as new CEO

    CNBC - 7/14/09 - View Story

  • Heelys names Tom Hansen president, CEO

    Marketwatch - 7/14/09 - View Story

  • Market Report -- In Play (HLYS)

    Briefing.com via MSN Money - 7/14/09 - View Story

  • TM Advertising Names Dennis McClain Chairman and Appoints Managing Directors

    TradingMarkets - 7/14/09 - View Story

  • Heelys Names Tom Hansen President, CEO - Quick Facts

    RTTNews.com - 7/14/09 - View Story

  • Heelys, Inc. Announces New President/CEO

    RBC Dain Raushcer - 7/14/09 - View Story

  • TM Advertising Names Dennis McClain Chairman and Appoints Managing Directors

    Stockwatch - 7/14/09 - View Story

  • TM Advertising Names Dennis McClain Chairman and Appoints Managing Directors

    Yahoo! Canada - 7/14/09 - View Story

  • Heelys, Inc. Announces New President/CEO

    Stockwatch - 7/14/09 - View Story

  • Heelys names TM Advertising exec as CEO

    Dallas Business Journal - 7/14/09 - View Story

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     HLYS $2.03 -0.01 (-0.49% )
Average Volume 42,083
Shares Outstanding 27.57M
Market Cap 56.0M
Year High 4.2299
Year Low 1.095
Earnings Per Share -0.34
P/E Ratio -5.97
Dividend N/A
Yield N/A
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