BNET Industries
Market Cap:$55.9M
Last Fiscal Year Sales:$183.4M
- Public
- US
Dow Jones Description
We are a designer, marketer and distributor of innovative, action sports-inspired products under the HEELYS brand targeted to the youth market. Our primary product, HEELYS-wheeled footwear, is patented, dual-purpose footwear that incorporates a stealth, removable wheel in the heel. HEELYS-wheeled footwear allows the user to seamlessly transition from walking or running to rolling by shifting weight to the heel. Users can transform HEELYS-wheeled footwear into street footwear by removing the wheel. For the three months ended March 31, 2008, approximately 97% of our net sales were derived from the sale of our HEELYS-wheeled footwear. For the three months ended March 31, 2009, 96% of our net sales were derived from the sale of our HEELYS-wheeled footwear. The remainder of our net sales was derived from the sale of non-wheeled footwear and branded accessories, such as replacement wheels, helmets and other protective gear. We introduced HEELYS-wheeled footwear in 2000, and for several years our domestic sales were concentrated with one large, national specialty retailer. Although we initially focused on driving our domestic sales growth, we also established relationships with independent distributors in Japan, South Korea and Southeast Asia. As a result, the sources of our net sales were largely concentrated and we were susceptible to customer-specific and region-specific factors. This concentration caused variability in our results of operations. ...
President & CEO
Don CarrollNumber of Employees 63
Peer Companies
NAICS Code Other Footwear Manufacturing: 316219
Recent Events
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BRIEF: Heelys to pay $5.25 million to settle IPO suit
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Heelys appoints Tandy Brands CEO to Board
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Heelys settles shareholders' lawsuit
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Heelys' CEO elected to board
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Heelys' New CEO Elected to Board
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New CEO wants to get Heelys back on its feet
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Q&A With Heelys' Tom Hansen
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Ad exec to take the helm at Heelys
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Heelys Appoints CEO
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BRIEF: Heelys hires new accounting firm
News & Analysis
Filter by
heelys inc. and stock - All News and Analysis
JOE, NCX, QRR, AGT, HLYS, IDRA Have Been Added To Naked Short List Today.
M2 PRESSWIRE-17 March 2008-BUYINS.NET: JOE, NCX, QRR, AGT, HLYS, IDRA Have Been Added To Naked Short List TodayC1994-2008 M2 COMMUNICATIONS LTD RDATE:17032008 BUYINS.NET, www.buyins.net, announced today that these select companies have been added to the NASDAQ, AMEX and NYSE naked short...
ABN, FRO, BUSE, HLYS, IDMI, VEXP Have Been Removed From Naked Short List Today.
M2 PRESSWIRE-6 March 2008-BUYINS.NET: ABN, FRO, BUSE, HLYS, IDMI, VEXP Have Been Removed From Naked Short List TodayC1994-2008 M2 COMMUNICATIONS LTD RDATE:06032008 BUYINS.NET, www.buyins.net, announced today that these select companies have been removed from the NASDAQ, AMEX and NYSE naked short...
PLM, SA, BUSE, HLYS, SGMO, TMCV Have Been Added To Naked Short List Today.
M2 PRESSWIRE-28 February 2008-BUYINS.NET: PLM, SA, BUSE, HLYS, SGMO, TMCV Have Been Added To Naked Short List TodayC1994-2008 M2 COMMUNICATIONS LTD RDATE:28022008 BUYINS.NET, www.buyins.net, announced today that these select companies have been added to the NASDAQ, AMEX and NYSE naked short...
MWA, GTOP, HLYS, XTLB, BFTH, NXNO Have Been On BUYINS.NET Naked Short List For 13 Consecutive Trading Days.
M2 PRESSWIRE-5 July 2007-BUYINS.NET: MWA, GTOP, HLYS, XTLB, BFTH, NXNO Have Been On BUYINS.NET Naked Short List For 13 Consecutive Trading DaysC1994-2007 M2 COMMUNICATIONS LTD RDATE:05072007 BUYINS.NET, www.buyins.net, announced today that these select companies have been on the NASDAQ, AMEX and...
MWA, GRZ, CFHI, GTOP, HLYS, JASO Have Been Added To Naked Short List Today.
M2 PRESSWIRE-18 June 2007-BUYINS.NET: MWA, GRZ, CFHI, GTOP, HLYS, JASO Have Been Added To Naked Short List TodayC1994-2007 M2 COMMUNICATIONS LTD RDATE:18062007 BUYINS.NET, www.buyins.net, announced today that these select companies have been added to the NASDAQ, AMEX and NYSE naked short...
HLYS, MAMA, MBTF, OPTM, PRWT, TSTC Have Also Been Removed From Naked Short List Today.
M2 PRESSWIRE-8 June 2007-BUYINS.NET: HLYS, MAMA, MBTF, OPTM, PRWT, TSTC Have Also Been Removed From Naked Short List TodayC1994-2007 M2 COMMUNICATIONS LTD RDATE:08062007 BUYINS.NET, www.buyins.net, announced today that these select companies have been removed from the NASDAQ, AMEX and NYSE naked...
XNL, AGEN, DSTI, ELON, HLYS, TEXG Have Been On BUYINS.NET Naked Short List For 13 Consecutive Trading Days.
M2 PRESSWIRE-4 June 2007-BUYINS.NET: XNL, AGEN, DSTI, ELON, HLYS, TEXG Have Been On BUYINS.NET Naked Short List For 13 Consecutive Trading DaysC1994-2007 M2 COMMUNICATIONS LTD RDATE:04062007 BUYINS.NET, www.buyins.net, announced today that these select companies have been on the NASDAQ, AMEX and...
HLYS, MATH, TINY, DIAAF, ETLS, TEXG Have Also Been Added To Naked Short List Today.
M2 PRESSWIRE-16 May 2007-BUYINS.NET: HLYS, MATH, TINY, DIAAF, ETLS, TEXG Have Also Been Added To Naked Short List TodayC1994-2007 M2 COMMUNICATIONS LTD RDATE:16052007 BUYINS.NET, www.buyins.net, announced today that these select companies have been added to the NASDAQ, AMEX and NYSE naked...
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Decision Makers
| Name (plus bio) | Position |
|---|---|
| Don Carroll | President & CEO |
| Michael W. Hessong | Interim Chief Executive Officer |
| Tom Hansen | President & Chief Executive Officer |
| Lisa K Peterson | Chief Financial Officer |
| Charles D Beery | Senior Vice Presidentglobal Sales |
| Douglas Beery Charles | Senior Vice President, Global Sales |
| James S. Peliotes | Vice President, Marketing |
| John Benton Price | Vice President Product |
| John W O'Neil | Vice President, International |
| Robert W. Byrne | Vice President, Design and Development |
| Wilder John | Vice President, International |
| William D Albers | Vice President, Sourcing |
| Patrick Hamner | Senior Vice President and Director |
| Jerry R Edwards | Director |
| Richard E. Middlekauff | Director |
| Roger R. Adams | Director |
| William R. Thomas | Director |
Board of Directors
| Name (plus bio) | Position |
|---|---|
| Samuel B. Ligon | Director, Chairman Audit Committee, Committees: Audit, Compensation |
| Gary L. Martin | Chairman of the Board |
| James T Kindley | Board of Directors |
| Jeffrey G. Peterson | Board of Directors |
| Ralph T. Parks | Board of Directors |
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | President & CEO | Current |
| Heelys, Inc | Senior Vice President, Marketing | Former |
Mr. Hessong has served as our Interim Chief Executive Officer since February 11, 2009. He served as our Chief Financial Officer from December 2000 to May 2008, and as our Vice President—Finance, Treasurer, and Secretary from May 2006 to May 2008. On May 13, 2008, Mr. Hessong resigned his position as our Chief Financial Officer, Vice President—Finance, Treasurer and Secretary. Mr. Hessong served as the Vice President-Finance of Marketing Continuum, a promotional marketing company, from May 1998 to December 2000. He also served as Vice President—Finance of Firstcom Music, a licensor of production music, from August 1997 to May 1998, and was the Controller and Director of Operations for Jokari/US, Inc., a consumer product company from May 1993 to August 1997. Mr. Hessong is a licensed certified public accountant in the State of Texas and received a Bachelor of Science in accounting from Oklahoma State University.
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | Interim Chief Executive Officer | Current |
| Heelys, Inc | Vice President Finance, Chief Financial Officer, Treasurer and Secretary | Former |
| Heelys, Inc | Treasurer and Secretary | Former |
| Oklahoma State University | Bachelor of Science In Accounting | Former |
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | President & Chief Executive Officer | Current |
| TM Advertising | President & Chief Marketing Officer | Former |
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | Chief Financial Officer | Current |
| Friedman's Inc. | Chief Financial Officer | Former |
| Monarch Dental Corporation | Chief Financial and Administrative Officer | Former |
| Monarch Dental Corporation | Executive Vice President | Former |
| Friedman's Inc. | Executive Vice President | Former |
| The University of Texas | Bba In Accounting | Former |
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | Senior Vice Presidentglobal Sales | Current |
| Texas Tech University | Bachelor of Science In Physical Education | Former |
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | Senior Vice President, Global Sales | Current |
Mr. Peliotes has served as our Vice President Marketing since October 2006. Mr. Peliotes has over 17 years of experience with consumer products companies. From August 2002 through September 2006, Mr. Peliotes served as a Business Unit Manager for Easton-Bell Sports, a sports products company. From July 2000 through July 2002, Mr. Peliotes served as a Director of Brand Marketing for Diageo, a liquor manufacturer, and from August 1989 through June 2000, Mr. Peliotes served in various marketing and product manager positions at Kimberly-Clark Corporation, a worldwide consumer products company. Mr. Peliotes has a Bachelor of Arts from Lakeland College and a Masters of Business Administration from the University of Nevada, Las Vegas.
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | Vice President, Marketing | Current |
| Kimberly-Clark Corporation | Product Manager | Former |
| Easton-Bell Sports, Inc. | Business Unit Manager | Former |
| University of Nevada, Las Vegas | Masters of Business Administration | Former |
| Lakeland College | Bachelor of Arts | Former |
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | Vice President Product | Current |
Mr. O'Neil has served as our Vice President—International since July 2007. Mr. O'Neil joined us from Dunham Bootmakers, a division of New Balance AS Inc., where he served as International Business Manager since 2005. In that role, Mr. O'Neil established business operations in Eastern Europe, Israel, Japan and Australia/New Zealand. From 1999 to 2004, Mr. O'Neil held the position of Regional General Manager at New Balance where he managed 3 subsidiaries and 18 distributors throughout Europe, the Middle East and Africa. Mr. O'Neil also spent 14 years at Converse, Inc., now a division of Nike, Inc. and served in various senior capacities including Regional Director for the United Kingdom and emerging markets and Director, International Marketing & Operations. Mr. O'Neil received a Bachelor of Science degree in mechanical engineering from Tuft University and a Master of Business Administration from American International College.
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | Vice President, International | Current |
| New Balance, Inc. | Regional General Manager | Former |
| American International College | Master of Business Administration | Former |
Mr. Byrne has served as our Vice President Design and Development since October 2006. Mr. Byrne has almost 20 years experience in product design and development. Before joining us, Mr. Byrne worked from August 1998 through May 2005 as a product designer and developer at Skechers USA, Inc., an international footwear company. From December 1993 through August 1998, Mr. Byrne served as Vice President at Edge Quest, a research and development footwear company, and from May 1989 through December 1993, he was in product design and development at L.A. Gear, an athletic footwear company. Mr. Byrne received a Bachelor of Arts in Art Communication from Roanoke College.
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | Vice President, Design and Development | Current |
| L.A. Gear, Inc. | Vice President | Former |
| SKECHERS USA, Inc. | Designer | Former |
| Roanoke College | Bachelor of Arts In Art Communication | Former |
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | Vice President, International | Current |
Mr. Albers has served as our Vice President—Sourcing since December 2006. Mr. Albers has over 24 years of experience in sourcing, manufacturing, and technologies development in the footwear industry. Before joining us, Mr. Albers was Director of Development at Pony International from June 2004 to December 2006 and Director of Development for Nautica Footwear from 2002 through 2006. From May 2001 through July 2002, Mr. Albers served as West Coast Sales Manager for Polymer Dynamics, Inc. From June 1999 through May 2001, Mr. Albers served as Senior Development Manager of Soft Goods Accessories at Specialized Bicycle Components. Mr. Albers has a Bachelor of Science in Health and Physical Education from George Mason University.
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | Vice President, Sourcing | Current |
| Pony International | Director of Development | Former |
| Polymer Dynamics Inc. | West Coast Sales Manager | Former |
| George Mason University | Bachelor of Science In Health and Physical Education | Former |
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | Senior Vice President and Director | Current |
| Heelys, Inc | Chairman of The Board and Director | Current |
| Heelys, Inc | Director | Current |
| Jet-Lube, Inc | Board of Directors | Current |
| Rectorseal | Board of Directors | Current |
| Capital Southwest Corporation | President | Former |
| Capital Southwest Corporation | Senior Vice President | Former |
| Southwest Securities, Inc. | Former | |
| National Association of Small Business Investment Companies | Chairman | Former |
| The University of Texas at Austin | MBA | Former |
| The University of Texas | Masters of Business Administration | Former |
| Southern Methodist University | Bachelor of Science In Mechanical Engineering, Cum | Former |
| The University of Texas | Bachelor of Science In Mechanical Engineering | Former |
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | Director, Chairman Audit Committee, Committees: Audit, Compensation | Current |
| Capital Southwest Corporation | Chairman | Current |
| Heelys, Inc | Director | Current |
| Capital Southwest Corporation | Member | Current |
| Smith Abrasives | CEO | Former |
| Smith Abrasives | Chairman of the Board | Former |
| Harvard Business School | Masters of Business Administration | Former |
| Auburn University | Bachelor of Science | Former |
Mr. Martin has served as one of our directors and Chairman of the Board since August 21, 2007. Mr. Martin is President and Chief Executive Officer of Capital Southwest Corporation. Mr. Martin, who has been associated with Capital Southwest or its subsidiaries since 1972, has served on its board since 1988 and was named President and CEO in July 2007 and Chairman in July 2008. Previously, he was CEO of The Whitmore Manufacturing Company of Rockwall, Texas, a producer of industrial lubricants and a key portfolio company of Capital Southwest. Mr. Martin is a director of Capital Southwest Corporation and serves on the board of several of Capital Southwest Corporation's portfolio companies including Alamo Group, Inc., a manufacturer, distributor and servicer of equipment for right-of-way maintenance and agriculture, (NYSE: ALG) where he serves on the compensation committee. He earned a Bachelor of Business in finance and accounting from the University of Oklahoma, is a Certified Public Accountant and is a graduate of Harvard Business School's Advanced Management Program. Capital Southwest Venture Corporation, which is a wholly owned subsidiary of Capital Southwest Corporation, beneficially owns more than 5% of our outstanding common stock.
| Organization | Position | Status |
|---|---|---|
| Capital Southwest Corporation | President | Current |
| Capital Southwest Corporation | Chairman of The Board | Current |
| Heelys, Inc | Chairman of the Board | Current |
| Alamo Group, Inc. | Board of Directors | Current |
| Capital Southwest Corporation | Chief Executive Officer | Former |
| Capital Southwest Corporation | Vice President | Former |
| Capital Southwest Corporation | Board of Directors | Former |
| The University of Oklahoma | Bachelor of Business In Finance | Former |
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | Board of Directors | Current |
| Illinois Institute of Technology | Master of Science In Product Design | Former |
Jeff joined Capital Southwest in 2001 and has served as Vice President since 2005 and as Secretary, Chief Compliance Officer and Valuation Manager since 2007. Previously, he was employed in the investment banking departments of UBS Warburg and Scott & Stringfellow, Inc. and in the corporate lending division of Bank One Corporation. He serves on the Board of Governors of the National Association of Small Business Investment Companies (NASBIC) and is a Past President of the Southern Regional Association of Small Business Investment Companies (SORASBIC). He also serves on the Education Committee of the Venture Capital Institute and the Steering Committee of the Dallas-Fort Worth Private Equity Forum. Mr. Peterson received a Master of Business Administration with distinction from the Johnson Graduate School of Management at Cornell University and a Bachelor of Business Administration from the University of Texas at Austin.
| Organization | Position | Status |
|---|---|---|
| Capital Southwest Corporation | Chief Compliance Officer | Current |
| Heelys, Inc | Board of Directors | Current |
| Wellogix, Inc. | Board of Directors | Current |
| Balco, Inc. | Board of Directors | Current |
| Boxx Technologies, Inc. | Board of Directors | Current |
| Palletone, Inc. | Board of Directors | Current |
| Media Recovery, Inc. | Board of Directors | Current |
| Capital Southwest Corporation | Secretary | Current |
| Capital Southwest Corporation | Executive Officer | Former |
| Scott & Stringfellow, Inc. | Investment Banker | Former |
| Bank One Corp | Corporate Lending | Former |
| Johnson Graduate School of Management at Cornell University | Master of Business Administration | Former |
| Cornell University | MBA with distinction | Former |
| Johnson Graduate School of Management | Mba With Distinction | Former |
| The University of Texas at Austin | Bba from the Business Honors Program | Former |
Mr. Edwards has served as one of our directors since March 12, 2008. Mr. Edwards has over 25 years of experience managing high performing apparel and information technology operations. Mr. Edwards is CEO and Managing Director of Great Circle Ventures Holdings, LLC (GCVH) which is a private investment company formed by Mr. Edwards to acquire and operate Tail Activewear, Inc., which is a leading Women's golf and tennis apparel company that distributes through pro shops and specialty retailers. Since 2005, Mr. Edwards has been Managing Director of Great Circle Ventures, LLC which is a private investment firm and leading investor in GCVH. From 1998 until 2006, Mr. Edwards served as the Chief Executive Officer, President and acting Chairman of the Board of Pearl Izumi, a leading brand of hi-tech, performance apparel and footwear for cycling, running, fitness and other active outdoor sports. From 1996 until 1998, Mr. Edwards served as Chief Operating Officer and President of Rodeer Systems, Inc., a transcription services business. Prior to that Mr. Edwards served as an executive of Lee Apparel Company, a division of VF Corporation, and Sales Technologies, Inc., a provider of field sales automation software and services, and in various capacities at Blue Bell, Inc., an apparel company. Mr. Edwards is a director and member of the compensation committee of ChartLogic, Inc. Mr. Edwards received a Bachelor of Science from East Carolina University, completed the USAF Meteorology Officer Program at Texas A&M University and received a Master of Science in Systems Management from the University of Southern California.
| Organization | Position | Status |
|---|---|---|
| Chartlogic, Inc. | Board of Directors | Current |
| Heelys, Inc | Director | Current |
| Dashamerica Inc. | Chief Executive Officer | Former |
| Dashamerica Inc. | President | Former |
| Dashamerica Inc. | Acting Chairman of The Board | Former |
| East Carolina University | Bachelor of Science | Former |
Ralph T. Parks, age 62, has been a Director since June 2002. Mr. Parks was named the current interim CEO of Heelys, Inc., a global distributor of action youth footwear, in February 2008. Prior to Heelys, he worked at FOOTACTION USA from 1987 to 1999, when he retired as President and Chief Executive Officer. Mr. Parks served two terms as Chairman of the National Sporting Goods Association Board of Directors and was inducted into the Sporting Goods Industry Hall of Fame in May 2000. Mr. Parks also serves on the Board of Directors of Kirkland’s and is a member of its Audit Committee and serves on the Board of Directors of Heelys.
| Organization | Position | Status |
|---|---|---|
| Hibbett Sports, Inc. | Board of Directors | Current |
| Heelys, Inc | Board of Directors | Current |
| Kirkland's Inc. | Board of Directors | Current |
| Footaction USA | President & CEO | Former |
| Heelys, Inc | Interim CEO and Director | Former |
| Kirkland's Inc. | President of Rt Parks, Inc. | Former |
Mr. Middlekauff has served as one of our directors since our inception in 2000. From June 1977 until January 2008, Mr. Middlekauff owned a Ford car dealership in Plano, Texas. Mr. Middlekauff received a Bachelor of Science in business administration from Oregon State University and a Master of Business Administration from Cal-State Long Beach. Mr. Middlekauff is the first cousin of Roger R. Adams, one of our Directors.
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | Director | Current |
| Oregon State University | Bachelor of Science In Business Administration | Former |
Mr. Adams is the inventor of HEELYS-wheeled footwear. Mr. Adams has been one of our directors since he founded our company in 2000, and served as our President and Secretary until May 2006, and as our Director of Research and Development from May 2006 through December 2007. Before inventing HEELYS-wheeled footwear and founding our company, Mr. Adams served as a crisis associate, mental health counselor, mental health supervisor and regional coordinator for the State of Oregon from 1990 to 1995. Mr. Adams has extensive industry experience and has been involved in the skate industry for over 40 years, including operating his family's skate centers and working in his family's skate distribution company and skate-related manufacturing company. Mr. Adams received a Bachelor of Arts degree in psychology and a graduate degree in clinical counseling and independent studies from Pacific Lutheran University. Mr. Adams is the first cousin of Richard E. Middlekauff, one of our directors.
| Organization | Position | Status |
|---|---|---|
| Heelys, Inc | Director | Current |
| Heelys, Inc | President and Secretary | Former |
| Heelys, Inc | Counselor | Former |
Will joined Capital Southwest in 2006. Previously, Will served as a U.S. Air Force officer for eleven years in varied positions including chief pilot of an airlift group, director of worldwide logistics operations and chief of aircraft development contracts. He has also served as a consultant for Investor Group Services, where he analyzed potential investments in mid market companies by assessing technology, market position and performance for private equity firms. He has an MBA from Harvard Business School and a BS in engineering sciences from the U.S. Air Force Academy.
| Organization | Position | Status |
|---|---|---|
| Capital Southwest Corporation | Assistant Vice President and Investment Associate | Current |
| Enerdynamics LLC | Instructor | Current |
| Palm Harbor Homes, Inc. | Chairman of The Board, Capital Southwest Corporation | Current |
| Alamo Group, Inc. | Board of Directors | Current |
| Palm Harbor Homes, Inc. | Board of Directors | Current |
| Encore Wire Corporation | Board of Directors | Current |
| Capital Southwest Corporation | President | Former |
| Investor Group Services, Inc. | Consultant | Former |
| Capital Southwest Corporation | Investment Associate | Former |
| United States Army | officer | Former |
| Capital Southwest Corporation | Chairman | Former |
| National Association of Small Business Investment Companies | Chairman | Former |
| Harvard Business School | Masters of Business Administration With Distinction | Former |
| Texas A&M University | Bachelor of Science In Chemical Engineering | Former |
Executive News
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Heelys Appoints CEO
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Dennis McClain, founder of Dallas-based TM Advertising, to return as chairman
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Corporate Profit Outlook May Help Markets Extend Gains - RTTNews Daily Market Analysis
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TM Advertising Names Dennis McClain Chairman and Appoints Managing Directors
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Heelys Names Tom Hansen President, CEO
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Ad exec to take the helm at Heelys
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Heelys (HLYS) Appoints Tom Hansen as President/CEO
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Heelys (HLYS) Announces New President/CEO
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TM Advertising Appoints Dennis McClain Chairman; Names Three Managing Directors - Quick Facts
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Heelys board appoints Tom Hansen as new CEO
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Heelys names Tom Hansen president, CEO
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Market Report -- In Play (HLYS)
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TM Advertising Names Dennis McClain Chairman and Appoints Managing Directors
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Heelys Names Tom Hansen President, CEO - Quick Facts
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Heelys, Inc. Announces New President/CEO
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TM Advertising Names Dennis McClain Chairman and Appoints Managing Directors
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TM Advertising Names Dennis McClain Chairman and Appoints Managing Directors
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Heelys, Inc. Announces New President/CEO
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Heelys names TM Advertising exec as CEO
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