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- Heineken Announces All-Star Lineup for the Return of Heineken Red Star Soul Featuring Ashanti, Keyshia Cole and Raheem DeVaughn
- Heineken USA announced today the star-studded artist lineup for the Heineken Red Star Soul concert series, scheduled to kick-off August 6 at BOULEVARD3 in Los Angeles with performances by Ashanti and Goapele. Following the launch, Heineken Red Star Soul will continue throughout the fall and feature Grammy-nominees Raheem DeVaughn,...
- Research articles 2008-06-24
- Heineken Taps Entertaining at Home Trend With New BeerTender Campaign
- Heineken USA announced today the launch of a new marketing campaign which further reinforces BeerTender's® position as the ultimate provider of premium draught beer at home. Heineken USA, ever on the forefront of consumer trends, has provided a product right as the consumer is seeking to augment and improve their...
- Research articles 2008-06-09
- Amstel Light Taps the Free Spirit of Amsterdam With "One Dam Good Bier"
- Amstel Light, a leading imported light beer from Holland, unveiled today a powerful differentiator to drive its new marketing campaign -- the brewing tradition and free spirit of its birthplace, Amsterdam. Research showed that the most ownable space for Amstel Light was based on a brand equity it had...
- Research articles 2008-05-15
- Heineken USA opens Chicago area office
- DOWNERS GROVE, ILL. -- Heineken USA said it would open a new central regional business unit office here. The new office will support a 30-person team that will manage the Heineken USA portfolio in such markets as Chicago, St. Louis, Minneapolis and Indianapolis. Scott Blazek, vice president for the central...
- Research articles 2008-05-05
- Heineken Premium Light Taps Human Nature -- Drives First-Timers to "Share the Good" With Others
- When people discover something they really like, their first instinct is usually to share the experience with their friends. Heineken USA, citing research that once people experience Heineken Premium Light they keep coming back for more, announced today a ground-breaking movement called Share the Good to encourage consumers to...
- Research articles 2008-04-24
- Heineken USA Celebrates 75th Anniversary as First Imported Beer to Hit Shores at the End of Prohibition
- Just four days after Prohibition ended on April 7, 1933, Heineken was the first imported beer to hit U.S. shores, with its first shipment arriving into the port of Hoboken, NJ on April 11, 1933. To mark the 75th anniversary of that moment in history, Heineken today announced a...
- Research articles 2008-04-11
- Innovative BeerTender by Krups and Heineken Now Available at Retail Nationwide and Online Stores
- Beer enthusiasts seeking a sophisticated draught beer drinking experience at home, rejoice: Beginning today, BeerTender® is available nationwide at retail locations and online stores. The one-of-a-kind appliance, BeerTender features stylish design characteristics and authentic draught beer thanks to the patented carbonator pressure technology of the Heineken® DraughtKegTM and...
- Research articles 2008-04-01
- Heineken USA and Krups Unveil Innovative BeerTender Offering the Ultimate At Home Draught Beer Experience
- Heineken USA and Krups® announced the U.S. launch of BeerTender®, an innovative appliance designed exclusively for the Heineken® DraughtKegTM and Heineken Premium Light® DraughtKegTM to provide an authentic draught beer experience at home. The elegant, countertop chilling system utilizes the DraughtKeg system's patented carbonator pressure technology to deliver a...
- Research articles 2008-03-06
- Imported beer: brews from all over the world continue their growth in the U.S. market.(Company overview)
- The U.S. beer industry may be undergoing uncertain times, but the American consumer's love affair with imported beer continues. While the overall beer business in the U.S. is in a battle with wine and spirits to retain its market share, imports have been attracting...
- Research articles 2008-03-01
- DataAlchemy Software Chosen by Heineken USA for Data Analysis and Presentation
- Kenosia Corporation announced that Heineken USA, the nation's premier beer importer, has selected the company's DataAlchemy software solution to help analyze its wealth of certain commercial data, including retail-specific POS data. Kenosia is a leading developer of software solutions that empower corporations to capture, analyze and profit from critical...
- Research articles 2007-12-11
- Parents Encouraged to Set an Example for Their Teens and Help Stop Underage Drinking
- To: HEALTH EDITORSContact: Tamara Moore of Heineken USA, +1-914-681-4153, tmoore@heinekenusa.com WHITE PLAINS, N.Y., Oct. 17 /PRNewswire-USNewswire/ -- The Health Alliance on Alcohol today challenged New York area parents to take a tough topic head-on - the issue of underage drinking. The challenge was issued during a roundtable discussion featuring a...
- Research articles 2007-10-17
- Heineken USA Celebrates Leadership of Congressional Black Caucus Foundation in Creating Positive Impact on Local Communities
- To: POLITICAL EDITORSContact: Tamara Moore of Heineken USA, +1-914-681-4153 or tmoore@heinekenusa.com WASHINGTON, Sept. 26 /PRNewswire/ -- Heineken USA will join with policy makers, community leaders and other groups at the Congressional Black Caucus Foundation CBCF Annual Legislative Conference, which encourages business and government leaders to make a difference in their...
- Research articles 2007-09-26
- Heineken USA Enhances Commitment to Corporate Hometowns and Charities Through Heineken With a Heart
- To: CITY EDITORSContact: Tamara Moore of Heineken USA, +1-914-681-4153, tmoore@heinekenusa.com WHITE PLAINS, N.Y., Sept. 13 /PRNewswire-USNewswire/ -- Heineken USA will bring "Heineken with a Heart" to its headquarters' community through a collaborative effort with The Vintage Bar & Restaurant and Lobo Distributing Company to benefit The Food Bank of Westchester....
- Research articles 2007-09-13
- Connecticut State Police to Combat Underage Drinking and Drunk Driving as School Year Approaches
- To: AND LEGAL AFFAIRS EDITORSContact: Tamara Moore of Heineken USA, +1-914-681-4153, tmoore@heinekenusa.com WHITE PLAINS, N.Y., Aug. 30 /PRNewswire-USNewswire/ -- The Connecticut State Police today unveiled its plans to reduce illegal activity related to alcohol consumption as the school year begins. The campaign, titled "Underage = Under Arrest," will help more...
- Research articles 2007-08-30
- Westchester County District Attorney Janet DiFiore Continues to Target the Sale of Alcohol to Minors Through 'Operation Teen Proof'
- To: LIFESTYLES EDITORSContact: Christina Frantom, Westchester County District Attorney's office, +1-914-995-6551 WHITE PLAINS, N.Y., Aug. 1 /PRNewswire-USNewswire/ -- District Attorney Janet DiFiore announced the continuation of Operation Teen Proof, a program designed to identify and prevent anyone under 21 years of age from purchasing alcohol with fake or altered licenses,...
- Research articles 2007-08-01
- The National Urban League and Heineken USA Recognize Columbus, Ohio Attorney for Efforts to Encourage and Cultivate Economic Empowerment in Urban Communities
- To: AND URBAN AFFAIRS EDITORSContact: Tamara Moore, Heineken USA, +1-914-681-4153, tmoore@heinekenusa.com; or Ricky Clemons, National Urban League, +1- 212-558-5371, rclemons@nul.org ST. LOUIS, July 27 /PRNewswire-USNewswire/ -- The National Urban League and Heineken USA today announced the selection of Lisa Kathumbi of Columbus, Ohio as the national winner of the 2007...
- Research articles 2007-07-27
- Dos Equis Teams with the Most Interesting Man in the World to Launch Breakthrough Campaign
- Encourages Premium Beer and Spirits Drinkers to "Stay Thirsty My Friends" WHITE PLAINS, N.Y. -- Dos Equis, a FEMSA Cerveza product exclusively imported to the United States by Heineken USA HUSA, today launched a new integrated marketing campaign delivered by the Most Interesting Man in the World. According to...
- Research articles 2007-04-16
- Parents Provided Additional Tools to Prevent Underage Drinking and Irresponsible Driving
- To: BOOK EDITORSContact: Tamara Moore, Heineken USA, +1-914-681-4153, tmoore@heinekenusa.com WHITE PLAINS, N.Y., April 12 /PRNewswire/ -- The Health Alliance on Alcohol HAA today released Facts & Conversations: Teen Driving & Alcohol, the fifth book in an ongoing series about encouraging communications between parents and teens. This latest book, a catalyst...
- Research articles 2007-04-12
- John Larkins
- Heineken USA has appointed two regional managers. John Larkins became general manager of the company's central regional business unit. Larkins replaces Chris Steffanci, who moves to become northeast regional general manager. Steffanci in turn replaces Jim Sloan, who recently assumed the general manager role for Heineken USA's sister company, Star...
- Research articles 2007-01-08
- Heineken USA
- Heineken USA has named a director of public affairs. Sergio Barrios, who has spent seven years at the U.S. beer importer, will assume the position at its head office in New York, the company said October 23. He will be responsible for leading community involvement and state legislative affairs strategies...
- Research articles 2006-10-30
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