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- Shareholder-Value-Based Brand Strategies
- From the executive summary: 'The paper argues that having strong brands which consumers value is not enough. Whether strong brands create value for shareholders depends upon the economics of the markets in which they operate and the strategies managers pursue. By underestimating shareholder value dynamics, marketing managers risk misallocating resources...
- White papers 2001-01-01
- Barriers to Pension Scheme Participation in Small - and Medium-Sized Enterprises
- Large sections of the UK population are failing to make adequate provision for their retirement, and one area where provision is notably poor is among people working for small- and medium-sized businesses SMEs. This paper is based on information gathered from interviews with individuals from a wide range of organizations...
- White papers 2004-10-18
- Investment Decision-Making in Defined Contribution Pension Plans
- In recent years there has been a significant shift in pension provision in the USA and the UK from the situation where employers offer defined benefit pensions to employees, to a 'self-directed' defined contribution basis where the individual employee bears the risk that the pension contributions - and the investment...
- White papers 2004-06-24
- D&O Underwriting Implications of Sarbanes-Oxley
- The paper describes results of D&O underwriters as of March 2005 and the growth in the severity of D&O claims and settlements. The passage of the Sarbanes- Oxley Act of 2002 and particularly Section 404 of that Act which offers D&O underwriters an opportunity to understand more thoroughly the risk...
- White papers 2005-03-31
- Brand Metrics: Gauging and Linking Brands With Business Performance
- For all the discussion that revolves around the importance of the brand as a driver of business value and success, surprisingly few businesses have instituted a systematic programme of analytics that allows them to gauge their brands' performance, adjust brand strategies and, more importantly, link them to business performance measures....
- White papers 2004-05-01
- Text Message Advertising: Response Rates and Branding Effects
- The development of internet-based mobile electronic commerce mcommerce has been slow, but commercial applications for text messages have developed rapidly. This paper explores the role of SMS or text message advertising. Although SMS advertising is strictly a form of telemarketing, it shares features with e-mail marketing and mcommerce. An analysis...
- White papers 2005-02-16
- Editorial: Brands And Our Times
- The fact of brands as powerful wealth creators is always going to be a problem for those who look upon the concept of wealth creation with disdain. However, it is useful to highlight their social contribution on a broader scale. On a basic level, strong brands generate customer loyalty; this...
- White papers 2002-01-01
- Editorial: The Role of CRM in Changing and Facilitating Competitive Advantage
- CRM requires a set of pre-existing marketing skills and attitudes and the ability to collect and manage large quantities of data. Both these critical success factors are themselves embedded in an enabling strategic and organisational context. Kendrick and Fletcher argue that many CRM processes are too rigid and distort strategy....
- White papers 2001-12-01
- The Increasing Role of Public Relations as a Crisis Management Function
- The 11th September terrorist attacks on the USA have greatly impacted on the tourism industry, causing managers to restrategise their communication programmes. This national investigation illustrates the increasing role of public relations as a crisis management function. The paper explains if public relations activities are increasing and advertising activities are...
- White papers 2004-02-04
Additional Resources
- Oxford University Press acquires two journals; launch in 2006
- Oxford University Press (Gary, NC/Oxford, UK) has purchased two titles from Henry Stewart Publications (Birmingham, AL/London), "Briefings in Bioinformatics" and "Briefings in Functional Genomics and Proteomics." Oxford will begin publishing the journals in 2006. No terms of the deal were given. Both of the acquired titles are produced quarterly....
- Research articles 2005-12-01
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