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		<title><![CDATA[Cadbury Shares Hit New High]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14040_23-367863.html]]></link>
		<description><![CDATA[By David JonesLONDON (<a href="http://resources.bnet.com/index.php?source=ReutersUK">Reuters UK</a>) - Speculation about a bid battle for Cadbury CBRY among Kraft Foods KFT and other rivals lifted shares in the confectioner to a new high on Monday but analysts doubt whether a competing bid will emerge.Most of the other big players in the global confectionery...]]></description>
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		<pubDate>Mon, 23 Nov 2009 22:45:23 -0800</pubDate>
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		<title><![CDATA[Cadbury Shares Hits New High]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14040_23-367511.html]]></link>
		<description><![CDATA[By David JonesLONDON (<a href="http://resources.bnet.com/index.php?source=ReutersUK">Reuters UK</a>) - Speculation about a bid battle for Cadbury CBRY among Kraft Foods KFT and other rivals lifted shares in the confectioner to a new high on Monday but analysts doubt whether a competing bid will emerge.Most of the other big players in the global confectionery...]]></description>
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		<pubDate>Mon, 23 Nov 2009 11:45:33 -0800</pubDate>
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		<title><![CDATA[No Action from New Cadbury Contestants, But Plenty of Talk]]></title>
		<link><![CDATA[http://industry.bnet.com/food/10001153/no-action-from-new-cadbury-contestants-but-plenty-of-talk/]]></link>
		<description><![CDATA[The rumors are flying. Hershey HSY is launching a solo bid for Cadbury CBY. Hershey is launching a joint bid for Cadbury with Ferrero. Cadbury is eager for Hershey's bid. Cadbury will reject Hershey's bid. Nestle will join Hershey and Ferrero to bid on Cadbury. Nestle will go it alone....]]></description>
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		<pubDate>Mon, 23 Nov 2009 09:08:03 -0800</pubDate>
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		<title><![CDATA[Hershey Seen as Cadbury Saviour Only by Playing a Waiting Game]]></title>
		<link><![CDATA[http://blogs.bnet.co.uk/sterling-performance/2009/11/23/hershey-seen-as-cadbury-saviour-only-by-playing-a-waiting-game/]]></link>
		<description><![CDATA[Cadbury is in danger of casting Kraft as the repellent opportunist and Hershey as its white knight but you can't help wondering whether, if Hershey had bid first, then Kraft would be seen as the rescuer.    If a hostile bid is an offer from an opportunist company...]]></description>
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		<pubDate>Mon, 23 Nov 2009 04:08:57 -0800</pubDate>
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		<title><![CDATA[Kraft Weighs Higher Cadbury Bid - Source]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14040_23-367494.html]]></link>
		<description><![CDATA[PHILADELPHIA/ZURICH (<a href="http://resources.bnet.com/index.php?source=ReutersUK">Reuters UK</a>) - Kraft Foods may raise its offer for Cadbury or offer more cash in its bid if rival takeover offers emerge, a source familiar with the situation said on Sunday.Kraft made a $16.8 billion (10.2 billion pound) hostile offer to acquire confectioner Cadbury, but rivals such as...]]></description>
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		<pubDate>Sun, 22 Nov 2009 14:45:17 -0800</pubDate>
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		<title><![CDATA[Hershey Mulls $17 Billion Solo Bid For Cadbury: Source]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14040_23-367329.html]]></link>
		<description><![CDATA[By Jessica HallPHILADELPHIA (<a href="http://resources.bnet.com/index.php?source=Reuters">Reuters</a>) - U.S. chocolate maker Hershey Co HSY is considering launching a bid of at least $17 billion for British chocolatier Cadbury Plc CBRY as it seeks to trump a hostile offer by Kraft Foods Inc, a source familiar with the matter said on Friday.Hershey has lined...]]></description>
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		<pubDate>Fri, 20 Nov 2009 16:15:21 -0800</pubDate>
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		<title><![CDATA[Hershey Mulls Â£10 Billion Solo Bid For Cadbury - Source]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14040_23-367239.html]]></link>
		<description><![CDATA[By Jessica HallPHILADELPHIA (<a href="http://resources.bnet.com/index.php?source=ReutersUK">Reuters UK</a>) - U.S. chocolate maker Hershey Co HSY is considering launching a bid of at least $17 billion (10 billion pounds) for chocolatier Cadbury Plc CBRY as it seeks to trump a hostile offer by Kraft Foods Inc, a source familiar with the matter said on...]]></description>
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		<pubDate>Fri, 20 Nov 2009 15:30:26 -0800</pubDate>
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		<title><![CDATA[Hershey Mulls $17 Billion Solo Bid For Cadbury: Source]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14040_23-367230.html]]></link>
		<description><![CDATA[By Jessica HallPHILADELPHIA (<a href="http://resources.bnet.com/index.php?source=Reuters">Reuters</a>) - U.S. chocolate maker Hershey Co HSY is considering launching a bid of at least $17 billion for British chocolatier Cadbury Plc CBRY as it seeks to trump a hostile offer by Kraft Foods Inc, a source familiar with the matter said on Friday.Hershey has lined...]]></description>
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		<pubDate>Fri, 20 Nov 2009 15:30:13 -0800</pubDate>
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		<title><![CDATA[Ferrero, Hershey Mull Cadbury Bid, Kraft Seen No.1]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14040_23-366468.html]]></link>
		<description><![CDATA[By David Jones and Brad DorfmanLONDON/CHICAGO (<a href="http://resources.bnet.com/index.php?source=Reuters">Reuters</a>) - Italy's Ferrero and U.S.-based Hershey Co are considering a bid for chocolatier Cadbury Plc CBRY, but Kraft Foods Inc KFT is still seen as the front-runner with its $16.8 billion hostile offer.Hershey HSY and family-owned Ferrero, the maker of Nutella chocolate spread,...]]></description>
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		<pubDate>Thu, 19 Nov 2009 03:15:22 -0800</pubDate>
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		<title><![CDATA[Kraft Seen as Cadbury Front-runner]]></title>
		<link><![CDATA[http://www.bnet.com/2407-14040_23-366038.html]]></link>
		<description><![CDATA[By David Jones and Brad DorfmanLONDON/CHICAGO (<a href="http://resources.bnet.com/index.php?source=ReutersUK">Reuters UK</a>) - Italy's Ferrero and U.S.-based Hershey Co are considering a bid for chocolatier Cadbury Plc CBRY, but Kraft Foods Inc KFT is still seen as the front-runner with its $16.8 billion (10.2 billion pounds) hostile offer.Hershey HSY and family-owned Ferrero, the maker...]]></description>
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		<pubDate>Wed, 18 Nov 2009 15:15:43 -0800</pubDate>
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		<title><![CDATA[Hershey Boosts Marketing to Make up For Missteps]]></title>
		<link><![CDATA[http://www.bnet.com/5208-14039-0.html?forumID=1&threadID=2539&messageID=11976&start=0]]></link>
		<description><![CDATA[Hershey Boosts Marketing to Make up For MisstepsRE: Hershey Boosts Marketing to Make up For MisstepsRight you are. Fixed now, thanks.Snickers isn't HersheyIt's made by Mars.]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 17 Jun 2008 18:04:00 -0700</pubDate>
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	<item>
		<title><![CDATA[Hershey Takeover Called Unlikely; JV May be Only Option]]></title>
		<link><![CDATA[http://industry.bnet.com/food/100070/hershey-takeover-called-unlikely-joint-venture-may-be-only-option/]]></link>
		<description><![CDATA[Ever since Mars announced that it was buying Wm. Wrigley Junior, speculation has swirled around Hershey. It was ripe for takeover, the thinking went.    But will it be bought? And more to the point, should it be?    Goldman Sachs analyst Judy Wong, in a...]]></description>
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		<pubDate>Tue, 03 Jun 2008 16:23:52 -0700</pubDate>
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		<title><![CDATA[Food firms reformulating, innovating to reduce impact of rising costs.]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5930/is_200803/ai_n25303837]]></link>
		<description><![CDATA[Food manufacturers are employing belt-tightening strategies as they  confront continually rising commodity costs, outlined The Wall Street  Journal (Mar. 7). Whether it is cutting back on ingredients and  reformulating or increasing prices, specific action is being taken to  grapple with the challenging economic situation.  ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 10 Mar 2008 23:59:59 -0700</pubDate>
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		<title><![CDATA[Hershey's facing an increasingly challenging market.(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb5930/is_200712/ai_n23845818]]></link>
		<description><![CDATA[A flat chocolate market, the rise of gourmet candies and concerns  about obesity is hurting HERSHEY CO, according to The Philadelphia  Inquirer (Dec. 16). Specifically, the company's stock price has  decreased, about 1,000 Pennsylvania employees are los  A flat chocolate market, the rise of gourmet candies...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 24 Dec 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/company.html"><![CDATA[company]]></category>
		<category domain="http://resources.bnet.com/topic/hershey.html"><![CDATA[Hershey]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">HSY</category>
		<category domain="tickers">HSY</category>
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		<title><![CDATA[Complex confections: lines blur as marketers offer more and less in sweets.(STATE OF THE INDUSTRY: Confections)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb6572/is_200709/ai_n25956111]]></link>
		<description><![CDATA[An unscientific consumer poll reveals that consumers don't  think "confections" or "candy" when asked to name  "health and wellness" foods. It's a sure bet that results  would be the same in a scientific poll. Candy might be good for the  soul, but teeth, blood sugar, waistlines?...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Sat, 01 Sep 2007 23:59:59 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/hershey.html"><![CDATA[Hershey]]></category>
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		<title><![CDATA[Hershey sues bulk vending operation over logo infringement.(VENDING MARKET WATCH)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb021/is_200705/ai_n19276962]]></link>
		<description><![CDATA[The Hershey Co. filed a lawsuit claiming Vendomatic, a Frederick,  Md.-based bulk vending operator, sold a sticker in its coin-operated  machines last year that infringes on the York Peppermint Patties logo,  according to The Frederick News Post in ..    The Hershey Co. filed a...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 01 May 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/hershey.html"><![CDATA[Hershey]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">HSY</category>
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		<title><![CDATA[Top 15 Halloween chocolate brands.(HALLOWEEN PROFIT PREVIEW PART 1)(Table)(Brief article)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb3375/is_200701/ai_n18889811]]></link>
		<description><![CDATA[TOP 15 HALLOWEEN CHOCOLATE BRANDS  TOTAL U.S.--Supermarkets, Drugstores and Mass Merchandisers  excluding Wal-Mart 8 Weeks Ending November 5, 2006    BRAND                         ...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/hershey.html"><![CDATA[Hershey]]></category>
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		<title><![CDATA[Hershey plans year-long celebration for kisses.(NEWS & TRENDS)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb3375/is_200701/ai_n18889858]]></link>
		<description><![CDATA[HERSHEY, PA -- Hershey's Kisses turn 100 years old in 2007,  and The Hershey Co. is inviting consumers to "Kiss Someone" as  part of the yearlong celebration. The promotion includes new  advertisements, a USPS "With Love and Kisses"   HERSHEY, PA -- Hershey's Kisses turn 100...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 01 Jan 2007 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/celebration.html"><![CDATA[celebration]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">HSY</category>
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	<item>
		<title><![CDATA[The hidden history of product placement]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m6836/is_4_50/ai_n25004463]]></link>
		<description><![CDATA[It took a movie about a child-sized alien lost on Earth to place the advertising practice of product placement into the public consciousness. In E.T. the Extra-Terrestrial (Kennedy & Spielberg, 1982) the alien followed a trail of Hershey's Reese's Pieces to his new home. The movie was a hit, sales...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 01 Dec 2006 23:59:59 -0800</pubDate>
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		<title><![CDATA[Hershey realigns international operations.(NEWS)]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_hb041/is_200611/ai_n18823054]]></link>
		<description><![CDATA[HERSHEY, PA -- The Hershey Co. is ramping up the international  component of its growth plans by folding its Canadian operation into a  new North American Commercial Group NACG led by Chris Baldwin, senior  vice-president, president NACG, and making t  HERSHEY, PA -- The Hershey Co....]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 01 Nov 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/hershey.html"><![CDATA[Hershey]]></category>
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