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high tech hokum

Lessons from High Tech Hokum, Pt 1.: Lessons from High Tech Hokum, Pt 1.Reality Disrtortion FieldThat field and capability exists today - it is called Advertising and Marketing. :-) Welcome to the future.MarketingThat may be what marketing and advertising is supposed to do, but it generally doesn't. Especially in B2B. If it did, selling B2B...; Tags: High Tech Hokum, marketing, Pt 1; Discussion threads 2008-02-28
Lessons from High Tech Hokum, Pt 2.: Lessons from High Tech Hokum, Pt 2.One more thing...I was talking about this post with a good friend of mine, who's been in sales for a quarter of a century. He told me that the "profound truth" behind high tech hokum is somewhat more simple than the one I...; Tags: B2B, High Tech Hokum, Pt 2, trinket, Y2K; Discussion threads 2008-02-28

Lessons from High Tech Hokum, Pt 2.: In Part 1 of "Lessons from High Tech Hokum," I pointed out three high tech product concepts that never fail to generate excitement and interest in the press, even though they contradict actual experience in the real world. I believe that the unfailing popularity...; Tags: Geoffrey James, Management, Sales, Strategy, Sales Force Management, Y2K, Sales Strategy, Myth; Blog posts 2008-02-28
Lessons from High Tech Hokum, Pt 1.: There are a few really profound truths about selling. Some are proverbial, like "the customer is always right." Others are experiential, like "it's easier to sell to somebody who like you." But there are also some deep truths about selling that aren't so well known, and I...; Tags: Geoffrey James; Blog posts 2008-02-27