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Samuel Albis: Communicating With Cultural Relevance
Samuel Albis is a Creative Partner and founder of The Yellow Butterfly Project, a creative shop in the ad world that targets the Hispanic market. With over 15 years experience in advertising in the United States and his native Columbia, Albis offers his expert views on what reaches (and...
Tags: creative, communications, advertising, marketing, Hispanic, TJ Maxx, McDonald's, Bacardi, Manufacturing, Food & Beverage, Samuel Albis, Advertisement, The Yellow Butterfuly Project
Videos 2007-12-19

Additional Resources

Free Spanish Language Package Offered To Texas Verison Fios
New FiOS TV subscribers in Texas can receive Verizon's Spanish Language Package free for 12 months - a savings of $140 - if they order by Nov. 7. The package consists of 25 Spanish language channels offering diverse programs on ESPN Deportes, Gol TV, CNN en espanol, Discovery...
Articles 2008-10-01
Dancers bring Bolivian culture to the stage
"LATIN AMERICAN DANCE SPECTACULAR," Utah Hispanic Dance Alliance, Kingsbury Hall, Saturday Dance is something innately human. Down through the ages, practically every culture has come up with ways to dance -- and with ways to make those dances their own. Take Bolivia, for...
Articles 2008-09-30
Todobebe Boosts Advertisers' Reach with Popular Viva la Familia Fiesta
Participation Exceeds Forecast by 60 Percent MIAMI, Sept. 29 /PRNewswire/ -- Todobebe, Inc., one of the world's leading parenting multimedia brands, today announced the results of its second annual Viva la Familia Fiesta program, a multimedia campaign and one-day event targeted to Hispanic mothers and families. Nielsen...
Articles 2008-09-29
Two Magazines Name Southern California Edison a Top U.S. Company for Hispanics
LATINA Style and Hispanic Business Magazines Honor Utility for Diversity ROSEMEAD, Calif. -- Two national magazines geared to Latinos have named Southern California Edison SCE as one of the best companies in the United States for Hispanics to work. Hispanic Business magazine ranked SCE second on...
Articles 2008-09-29
Wells Fargo Foundation Provides $250,000 Grant to Empower Hispanic Chambers of Commerce
SACRAMENTO, Calif. -- Representatives from the Wells Fargo Foundation announced Thursday, September 25, a new grant for $250,000 to the U.S. Hispanic Chamber of Commerce Foundation USHCC Foundation to continue efforts to build the capacity of Hispanic Chambers of Commerce. The new grant will build on activities started in 2007...
Articles 2008-09-29
United States Hispanic Chamber of Commerce Annual Convention Focuses on Financial Resources for Small Business
SACRAMENTO, Calif., Sept. 29 /PRNewswire/ -- OBSNews.com -- The 29th annual United States Hispanic Chamber of Commerce USHCC Convention and Business Expo concludes with a gala celebration sponsored by AT&T, Sprint Nextel Corporation, and Wells Fargo. The dominant theme for this year's convention has been education for...
Articles 2008-09-29
Coors Light Lideres and Alameda County Hispanic Chamber of Commerce Recognize Ten Local Hispanic Leaders
Leaders Recognized at Oakland Raiders Game OAKLAND, Calif. -- Coors Light Lideres has partnered with the Alameda County Hispanic Chamber of Commerce to recognize emerging leaders in the Hispanic community. Ten individuals, selected for their leadership and their desire to make a difference in their communities, will participate...
Articles 2008-09-29
Head & Shoulders Signs Stylist Antonio Rosales as the Brand's First Spokesperson and Ambassador for the U.S. Hispanic Market
Achieving beautiful hair has never been easier; one of the secrets is in the scalp CINCINNATI, Sept. 29 /PRNewswire/ -- Head & Shoulders joins forces with beloved NY stylist Antonio Rosales to offer Hispanic beauty aficionados the secret to beautiful hair by becoming the brand's first stylist...
Articles 2008-09-29
American Latino TV and LatiNation Fall Seasons Debut This Weekend in Record Number of Cities
ALTV Goes Bicoastal with New Studios and Hosts as Syndicated Shows Reflect the Changing U.S. Hispanic Market NEW YORK, Sept. 29 /PRNewswire/ -- American Latino TV and LatiNation, the nationally syndicated TV programs for U.S.-born Hispanics, announced today that both shows will debut their new seasons in...
Articles 2008-09-29
Teva Neuroscience Launches Spanish Parkinson's Disease Patient and Caregiver Web Site
KANSAS CITY, Mo., Sept. 29 /PRNewswire/ -- In recognition of Hispanic Heritage Month, Teva Neuroscience, Inc., marketers of the once-daily Parkinson's disease PD drug AZILECT R rasagiline tablets, today announced the launch of the Spanish version of their patient and caregiver resource Web site, http://azilect.com/espanol. The Spanish Web site...
Articles 2008-09-29
Hispanic Business Announces 2008 EOY Winner's Circle Scholarship Recipients
SANTA BARBARA, Calif., Sept. 29 /PRNewswire/ -- Hispanic Business Inc. has announced the recipients of the 2008 EOY Winner's Circle Scholarships, to be awarded at Hispanic Business' annual EOY event honoring entrepreneurial excellence. Each scholarship includes a $1,500 award, with travel to and accommodations at the 2008 EOY Awards,...
Articles 2008-09-29
Century 21 Real Estate LLC Announces Hispanic Marketing Assessment Program to Debut at Major Hispanic Real Estate Conference
PARSIPPANY, N.J. -- Century 21 Real Estate LLC announced today its new CENTURY 21[R] Hispanic Marketing Assessment Program. The program is designed to measure the capabilities of real estate brokers to provide services to the Hispanic community and guidance regarding the tools and systems required for achieving growth within this...
Articles 2008-09-29
Dynamic Response Group Expands Sales of Riddex to Hispanic Market
Dynamic Response Group, Inc. (OTCBB: DRGP), aleading innovator of strategic marketing solutions, announced today that ithas expanded sales of Riddex, the leading method for pest control, into theHispanic market, through the launch of a comprehensive marketing campaign.The Company has initiated a series of television infomercials in regionalmarkets and national television...
Articles 2008-09-29
Latin rhythms, pageantry, footwork on spectacular display at event
"LATIN AMERICAN DANCE SPECTACULAR," Utah Hispanic Dance Alliance, Kingsbury Hall, Saturday Dance is something innately human. Down through the ages, practically every culture has come up with ways to dance -- and with ways to make those dances their own. Take Bolivia, for...
Articles 2008-09-28
OBSNews.com Reports on United States Hispanic Chamber of Commerce Paperless 'Green Convention'
SACRAMENTO, Calif., Sept. 27 /PRNewswire/ -- OBSNews.com -- In Sacramento, California thousands of business owners, executives, and elected officials are gathered to celebrate and promote Hispanic owned businesses, and convention organizers have elected to highlight a pioneering green technology that promises to conserve energy, preserve natural resources, and eliminate...
Articles 2008-09-27
Weekly calendar
MUSIC/DANCE Brigham Young Annual Choir Showcase, today, 7:30 p.m., de Jong Concert Hall, BYU, $6 (801-422-4322 or byuarts.com) Excellence in the Community Concert, jazz, Peery's Egyptian Theater, 2415 Washington Blvd., Ogden, $12 (801-395-3227 or www.peerysegyptiantheater.com) Kalai and Benton Paul, today, 7...
Articles 2008-09-26
Unique Insight into the 12-17 US Hispanic Teen Wireless Market which Accounts for 16% of Overall Market
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/9ea8ec/the_1217_us_hispa) has announced the addition of the "The 12-17 US Hispanic Teen Wireless Market" report to their offering. The US 12-17 Hispanic Wireless teen market is 2.5 million subscribers, or roughly 16% of the overall market US teen market. A recent study...
Articles 2008-09-26
ImpreMedia and MySpace Join Forces to Present Live Web Streaming of Presidential Debates for Hispanic Audiences
ImpreMedia to Offer Spanish Translation of the Presidential and Vice Presidential Debates, Live In Streaming Video, On MyDebates.org and Across its Online Hispanic Network NEW YORK & LOS ANGELES -- ImpreMedia, the #1 Hispanic news and information company in the U.S. in online and print, and MySpace, the...
Articles 2008-09-26
County GOP leader quits after racial comment
ALBUQUERQUE, N.M. AP -- The chairman of the Republican Party in New Mexico's most populous county resigned Thursday, nearly a week after saying "Hispanics consider themselves above blacks" and won't vote for Democratic presidential nominee Barack Obama. Fernando C de Baca's resignation as GOP chairman in Bernalillo...
Articles 2008-09-26
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