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- Marketing Strategies: Close vs. Close
- This article main focus is upon the marketing strategies which need to be adopted for the betterment of the organisation. The most important customer of tomorrow is the customer of today. By knowing customer's changing needs, taste and desires, one place yourself in the position of solving their problems on...
- White papers 2003-01-01
- 8 Steps To Achieving True Marketing Integration
- From the executive summary: ‘Creating and maintaining consistent branding across all communication channels is a critical part of any integrated strategy, but it is only one piece of a complete approach. The aforesaid approach may be able to increase awareness levels and enhance credibility, but sales numbers will probably not...
- White papers 2004-01-01
- How To Be Successful In The Do-Not-Call Environment
- From the executive summary: ‘Telemarketing is going through more changes today then ever before. The reason being that organizations have abused the privileges of telemarketing, and consumers have won their battle to stop telemarketing calls if they choose. However, telemarketing is today, and will be tomorrow, a noble effort when...
- White papers 2004-01-01
- Why Do So Many Marketing & Sales Initiatives Fail?
- From the executive summary: ‘More often than not, budget problems are an excuse rather than the reason for scuttling proposed marketing and sales initiatives. Management's reluctance to fund the aforesaid programs may stem more from doubts about the benefits derived than the costs. For the most part, the failures result...
- White papers 2004-02-03
- 5 Tips for Improving Direct Mail Fundraising Efforts
- From the executive summary: ‘Direct mail provides the lifeline for any non-profit organization and can be the difference between a successful fundraising campaign and one that achieves a lackluster response. Even in today's world of ever-changing technologies, direct mail is still the key medium for fundraising. However, numerous marketers fail...
- White papers 2004-02-03
- The Write Stuff
- The catch line of any advertisement in print or electronic media often attracts maximum customers. A catch line provides an overview about the product to be sold, what it is meant for, and what benefits it holds. Thus, while writing a copy for a product, copywriters must keep the interest...
- White papers 2004-02-03
- The Next Outsource: PR & Marketing Communications
- From the executive summary: ‘Outsourcing lets a company do more with less. Experienced marketing communications professionals bring core competencies that enable professionals to do a better job in less time, thereby reducing costs and maximizing results. An established outsource can offer the same full services of large agency. Integrated services...
- White papers 2004-03-01
- Snail Mail Still Reigns Supreme
- From the executive summary: ‘Messaging volume is growing steadily. Researches show that consumers are increasingly frustrated with e-mailbox clutter and the intrusive tactics of telemarketers. To be successful today, marketers must be aware of changing consumer attitudes concerning message delivery options and select the method or channel that is preferred...
- White papers 2004-03-01
- Direct Marketing To The Guilty
- Direct-mail marketing has proved to be a profitable strategy for direct marketers. In the contemporary business era, direct marketers are adopting the strategy of giving freebies to customers. Direct marketers are always on the look out for receiving back an order from customers, which indicates that the services of marketers...
- White papers 2004-03-01
- Forget About Those Lost Customers--And Feel Good About It!
- From the executive summary: ‘The strategy to leave behind lost customers might sound scandalous to some business owners. However, the reality is that high-value customers provide business owners the highest return on their marketing dollars: they buy higher margin merchandise repeatedly, they spend more than the occasional drop-in customer, and...
- White papers 2004-03-01
- The Secrets of Successful Exhibitors
- Whoever said that being an exhibit manager was easy, lied! Rather, it should be classified under the tough and demanding job category. But, along with being tough, it's also fun, exciting, exhilarating, stimulating, and never, never boring. You have the opportunity to go to exotic places, stay in luxurious hotels,...
- White papers 2003-01-01
- Maximizing Online & Offline Technologies To Deliver Results
- "There has been a great deal of interest in recent months among direct marketers to incorporate online technology into their marketing programs--particularly for fulfillment purposes. Effective direct marketers pay close attention to their customers' communications preferences and develop a plan accordingly. Marketers that use both an offline and...
- White papers 2003-01-01
- Let's Teach Our Buyers How To Decide
- Direct response has been a subset of sales. In its most simplistic definition, it can be defined as any medium that will get a product offer in front of the most appropriate purchasing audience, offer product information relevant to the target consumer, and make available a response mechanism so they...
- White papers 2003-01-01
- Quick Hits for Q4: Driving Last Minute Holiday Sales
- Q4 consumers already have the need for the product--one just need to find ways to efficiently and quickly meet this need to capture more than "share of tree." This article provides true tips that will help to build the foundation for ongoing success. These tips are: expand the base audience...
- White papers 2003-01-01
- Trends in Digital Direct Marketing: Influencing Sales at Every Stage of the Customer Life-Cycle
- Today, as the marketing industry and its array of technology suppliers continue to resolve the hiccups and fine-tune the effectiveness of banners, search placements and e-mail blasts, the next trend in digital direct marketing will be to push technologies beyond customer prospecting and deeper into customer acquisition, conversion, fulfillment, service...
- White papers 2003-01-01
- Keeping Up With Customers: Tomorrow's Customers, Yesterday's Data
- Most direct marketers rely on computerized data of customers to enhance their profitability. Experts however suggest that with time the computerized information often gets redundant. Thus, timely updation of data is essential for minimizing the negative impact of data variance. Researches suggest that the only effective way to combat data...
- White papers 2003-11-01
Additional Resources
- Gartner Inc. Winner: Direct Campaign (Less than $200,000).(Creative)(Brief article)
- Agency: Mintz & Hoke Communications Group, Avon, Conn. Campaign name: "Great Thinkers'' Launch date: August 2006 Creative credits: Su Strawderman, creative director; Eulah Sheffield, director of interactive services; Wayne Waaramaa, art dire Agency: Mintz & Hoke Communications Group, Avon, Conn. Campaign name: "Great Thinkers'' Launch...
- Research articles 2007-10-22
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