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- Self Care.com Case Study
- SelfCare.com was close to maximizing customer acquisition from its catalog mailing program and needed to expand its marketing channels beyond direct mail. MAK Direct also put together a TV direct response marketing opportunity plan so company management could make an empirically based decision concerning the risk of testing spot and...
- Case studies
- West Philadelphia Enterprise Center
- The West Philadelphia Enterprise Center, located in urban Philadelphia, was the original home of the American Bandstand television show. A life-cycle cost (LCC) analysis of the Center's proposed GeoExchange system versus a water-source heat pump system with an electric boiler and cooling tower was conducted by Alderson Engineering, Inc., of...
- Case studies
- UK Film, Television and Video: Overview 2003
- This paper elaborates on Film Production and details about the film industry. The advent of interactive multimedia devices such as the internet, and the mobile phone has meant that the art of mass manipulation in the entertainment industry has rarely reached such sophisticated levels. Hyping up products, whether they are...
- White papers
- Electronic Preview for Theatrical Films
- The Preview process for Theatrical Motion Pictures is a critical event for both the filmmakers and the Studios. In the past the studios used a print composed of a beat up 35mm-work picture. These protocols make use of the latest in HDTV online and projection technologies. Studios can provide Original...
- White papers
- West Philadelphia Enterprise Project
- An historic but deteriorating television production and broadcast facility in Philadelphia has been transformed into a dynamic center of urban renovation. It now serves as headquarters for the West Philadelphia Enterprise Center (WPEC), a non-profit organization with a mission to serve as an incubator for new urban businesses. Modifications include...
- Case studies
- Make A Good Home Office Great: 7 Ways
- Taking a good home office and ramping it up to be a truly great one, whether that means one that increases productivity or simply is a more pleasant place to be, often can boil down to a few simple steps. If you have a spare TV, make sure it goes...
- White papers
- Capturing Your Audience: (Part I)
- Today's audiences have very short attention spans. They are stimulation junkies with limited interest levels. Their television habits have coined a new term - channel surfing. With the advent of remote control no one watches anything that stands still enough to bore. Click, switch, fast forward, record and mute give...
- White papers
- UK Film, Television and Video: Overview 2002
- This paper gives information about Film Production and the film industry. Depending on your point of view, it is easy to give two interpretations on the current state of film, television and interactive multi-media in Britain. The optimists are thrilled by the boom in the British film industry and look...
- White papers
- Columbia TriStar Films UK: Spider-Man and MSN
- Columbia TriStar, part of the Sony Pictures group is one of the UK's foremost motion pictures distributors. In October 2003, Columbia wanted to raise awareness of the Bad Boys 2 film release, particularly amongst their key target audience, 15-24 year old males. The challenge was to match the effectiveness of...
- Case studies
- Overview and Cryptanalysis of the DVD Contents Scrambling System and DeCSS
- This paper presents an overview of DVD's Contents Scrambling System. The purpose of this overview is to then construct an attack tree [14] of the attacks used, which could be used for developing a tool to test other proprietary (unknown) encryption algorithms. The CSS was put in place to prevent...
- Case studies
- Digital Dimension Make the Crows Fly High With Morph-O-Matic
- Digital Dimension specialized in Visual Effects, 3D Animation, and Motion Graphics for the film, television, and interactive industries. On this mind-blowing and gory project, a part of Digital Dimension job was to create more than realistic crows in key moments of the movie. To conceive those horrifying crows they worked...
- Case studies
- Genesis Structured Media White Paper
- Residential structured cabling represents a fast growth market that no distributor or electrical contractor can afford to ignore. By 2004, it is forecast that more than half of all new homes in the United States will include a structured wiring system. If this prediction holds true, residential structured cabling will...
- White papers
- Rapid Video Browsing on a VCR using a TV Set-top Box
- The era of interactive TV will be characterized by value-added services wherein users can shop, play games and receive video-on-demand - all using their television. This white paper describes the design and implementation of a rapid video browser that can easily be deployed on a TV set-top box to enhance...
- White papers
- An Open Platform for Multimedia Entertainment Systems
- This white paper describes a flexible application and user interface framework for creating multimedia home entertainment systems: the Multimedia-Box. The framework builds on top of the NMM multimedia middleware for Linux which provides services roughly equivalent to DirectShow from Microsoft but adds network transparent data access and device control. It...
- White papers
- Packaging Technology Fosters a New Product Category
- Packaging technology is helping to create a new product category limited-play DVDs and expand the distribution channels for these home entertainment products. This article briefs on how oxygen-scavenging film and vacuum packaging expands sales channels for DVD-based home entertainment products. Vacuum packaging, combined with oxygen-scavenging (OS) film, ensures product integrity...
- White papers
- Say It With Fewer Words
- You've got a great, major presentation, and suddenly you're asked if you can get your message across in five minutes! Don't panic. For today's television generation, sound bites can be more powerful than lengthy dissertations. This paper explains how to compress your speech say it with fewer words and without...
- White papers
- Case Study: Tongsville
- Tongsville' was created for quirky film and video producers Hammer & Tongs, best known for their music videos and TV ads, and more recently the big screen version of "Hitchhiker's Guide to the Galaxy". The brief requested that the site remained deliberately unspecific as to what H&T do, but to...
- Case studies
- Hollywood Sign: High Tech Security System/Internet Site
- The Hollywood Sign, global icon of the entertainment industry, stretches 450 feet across the top of Mt. Lee in the Hollywood Hills. Ranking among the world's most recognizable landmarks, The Sign measures 50 feet tall and weighs 450,000 pounds. Charged with protecting arguably the most famous nine letters on earth,...
- Case studies
- Orange County Conventional Center
- The new Orange County Convention Center boasts an impressive 2.1 million square feet of exhibition and meeting space making it the second largest convention center in the United States. Panasonic Systems was there, playing a significant role in the development of the project providing surveillance, facility-wide audio and an internal...
- Case studies
- Hitting Their Target
- Dairy industry leaders have witnessed ? and in many cases, helped spur ? the trend toward utilizing demographics to a potentially profitable advantage. From industry-funded ad campaigns to new product rollouts, demographics are a growing influence on marketing decisions. The use of demographics in marketing is nothing new. From the...
- White papers
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