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- Disney's promotion to hit 'Home;' studio outlines 'Home Improvement' marketing plans for stations.(syndication of TV show)
- Studio outlines 'Home Improvement' marketing plans for stations Disney will launch blockbuster off-net sitcom Home Improvement Sept. 11, aided by a twopronged $90 million promotional push to brand the strip's location and time on stations and pea Studio outlines 'Home Improvement' marketing...
- Research articles 1995-05-22
- Room for 'Improvement.' (Buena Vista Television interested in marketing 'Home Improvement' to affiliates, confident of federal decision on prime time access rule) (Brief Article)
- Buena Vista Television has begun testing affiliate and independent station group interest in syndicated Home Improvement. There had been speculation BVT was going to put a hold on the highly anticipated ABC sitcom until the FCC made a decision on t Buena Vista Television...
- Research articles 1993-03-29
- Most Effective Home Improvements for Home Sellers
- From a HomeGain.com survey of Realtors, the top do-it-yourself improvements for homesellers. Cleaning, de-cluttering, home staging and plumbing repairs are all fixes which provide home sellers with high returns on investment. De-cluttering specifics are mentioned, with reference to the Clean House TV show. by Alison Rogers
- Blog posts 2009-11-05
Additional Resources
- Check building product suppliers' claims. (Home Depot and Green Cross Certification Co. set up evaluation program)
- Check building product suppliers' claims ATLANTA -- A program to identify and evaluate environmental marketing claims on labels on building materials, home-improvement products and related packaging has been set up jointly by the Home Depot, a huge Check building product suppliers' claims ...
- Research articles 1991-08-26
- Marketing the environment. (promoting environmental awareness and practices among home improvement retailers)
- The EPA is supporting a program developed by the National Retail Hardware Assn. to promote environmental practices for customers of home-improvement stores. A brochure will be distributed in home improvement stores that will emphasize the effects of household energy consumption to the environment. Promotional posters and shelf display materials will...
- Research articles 1995-02-01
- SOYO Group Announces Initial Orders for 32'' LCD HD Ready Televisions with a National Home Improvement Retailer
- ONTARIO, Calif. -- SOYOR Group Inc. (OTCBB:SOYO) SOYO Group, Inc., a leading global provider of computer, consumer electronic and broadband telecommunication products, announced today that it has finalized orders for SOYO's Onyx Series 32 inch HD-Ready LCD TV with a national home improvement chain. Sets will be available for the...
- Research articles 2006-06-19
- Hardware/Home Improvement Distributor, Emery-Waterhouse Chooses Zapotec Software
- DENVER--BUSINESS WIRE--Jan. 13, 1999--With installation underway, Zapotec Software announces their selection as the Trade Allowance ManagementTM software vendor for Emery-Waterhouse Corp. One of the nation's leading hardware/home improvement distributors, and member of the Distribution America marketing group, Emery-Waterhouse will use CO-OP EASY PROMAX to track, process and claim trade...
- Research articles 1999-01-13
- Friedman's Home Improvement Selects SolarCraft as Exclusive Contractor to Offer Customers Solar Energy Systems
- SolarCraft & Friedman's Join Forces to Green Northern California NOVATO, Calif. -- Novato-based SolarCraft announced today a partnership with Friedman's Home Improvement to offer residential and small commercial solar energy systems through an in-store program. The program will incorporate solar kiosks at the Friedman's Santa Rosa, Sonoma &...
- Research articles 2008-03-26
- Energy Improvement and Extension Act Provides New Federal Tax Incentives for Installation of Geothermal Systems
- Home and commercial building owners who install geothermal heating and cooling systems are now eligible for federal tax incentives ( http://www.dsireusa.org ) under the Energy Improvement and Extension Act of 2008 ( http://thomas.loc.gov ), passed by Congress Oct. 3 as part of the economic recovery package. WaterFurnace International (TSX:...
- Research articles 2008-10-08
- Major League Baseball, the Home Depot Build Integrated Marketing Partnership
- NEW YORK -- Major League BaseballR MLB and The Home DepotR, the world's largest home improvement retailer, announced today they have created an integrated marketing partnership that includes exclusive category rights, advertising, special events, community relations activities, and in-store promotion. E[acute accent]The Home Depot, which has been designated the "Official...
- Research articles 2005-04-01
- Home Depot CMO: We need to 'start all over'; Q&A: Roger Adams wants retailer to refocus efforts on service, other basics.(CMO Strategy)(Interview)
- Roger W. Adams, senior VP-Chief Marketing Officer, Home Depot , is entering his second year as top marketer at the home-improvement retailer and is credited with bringing some much-needed stability to a CMO suite with a history of tumult. He has also Roger W. Adams, senior...
- Research articles 2007-10-15
- Viral View: Social Technographics: Are you keeping up with your online audience?
- They create a Facebook group and upload a video every now and then. This approach generally leads to mediocre results. Instead, a better way to go about it is starting out with your target audience in mind. Companies should find out what online activities their target audience engages in and...
- News items 2009-11-05
- Sears Launches Online Home Project Management Tool
- Marketing Charts submits: Broadline retailer Sears Holding Company SHLD is continuing to make good on its March 2009 promise to expand its global online strategy with the official launch of the ManageMyHome home improvement site, says RetailerDaily.com. ManageMyHome offers online services, products and information aimed at...
- External links 2009-08-27
- SugarCRM, Telework Day, Symmetry and SAP, SunGard, Call Center Jobs, Parallels
- The news as of the first coffee this morning, and the music is Miles Davis's mind-blowing album "A Tribute to Jack Johnson," which I guess technically is a jazz album, but which rocks harder than most other albums released in 1971. Thanks to Mikal Gilmore for introducing me to it:SierraCRM...
- News items 2009-08-13
- Vertis Inc. of Baltimore announces the results of its home
- Vertis Inc., of Baltimore, a provider of targeted advertising, media and marketing services, announced the results of its proprietary Customer Focus 2006 Home Improvement study, which reveals that 56 percent of adults who are planning a home improvement project are the main decision makers and do the work themselves. Among...
- Research articles 2006-05-24
- Cementing the lead role in innovative DIY: Home Depot John Costello, cmo
- Making Home Depot stand out as the home improvement industry's top retail brand is John Costello's focus, maybe even obsession." As evp of merchandising and marketing, Costello takes this task to heart, supported by a long and solid career in retailing and marketing that already has yielded results at Depot.
- Research articles 2004-09-06
- Home Depot: Back to Basics
- Home Depot got rid of underperforming assets and redirected resources into what had long been neglected — its customers. The Move: Home Depot got rid of underperforming assets and redirected resources into what had long been neglected — ...
- Articles 2008-12-01
- Interactive Marketing Technology Inc.'s www.shopimt.com Web Site to Establish Link With www.BobVila.com
- HOLLYWOOD, Calif.--BUSINESS WIRE--Dec. 9, 1999-- Interactive Marketing Technology Inc. (OTCBB:IAMK) today announced an agreement to link the company's Web site, www.shopimt.com, with www.BobVila.com, Web home of noted "how-yo" expert Bob Vila. "Mr. Vila's Web site, www.BobVila.com, is an information-rich, interactive site specializing in his well known area of...
- Research articles 1999-12-09
- [2] Interactive Marketing Technology Inc.'s www.shopimt.com Web Site to Establish Link With www.BobVila.com
- HOLLYWOOD, Calif.--BUSINESS WIRE--Dec. 9, 1999-- Interactive Marketing Technology Inc. (OTCBB:IAMK) today announced an agreement to link the company's Web site, www.shopimt.com, with www.BobVila.com, Web home of noted "how-to" expert Bob Vila. "Mr. Vila's Web site, www.BobVila.com, is an information-rich, interactive site specializing in his well known area of...
- Research articles 1999-12-09
- ImproveNet Nails Co-Marketing Deal with The Learning Company, Inc
- REDWOOD CITY, Calif.--BUSINESS WIRE--Dec. 10, 1998--ImproveNet (www.ImproveNet.com), the Internet's leading independent service helping homeowners find reliable contractors and home improvement information, today announced a cooperative marketing arrangement with Broderbund, a unit of The Learning Company, Inc. (NYSE:TLC) and the leader in the home design software category.
- Research articles 1998-12-10
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