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Using Game Theory to Brew A Bigger Cup of Tea
There's a great profile (though a bit long-ish) on Barry Nalebuff, economist and chairman of organic beverage company Honest Tea, in this spring's Strategy+Business. The article discusses how Nalebuff used game theory, "a mathematical tool used to anticipate possible scenarios and develop appropriate strategies to deal with them," in his...
Tags: Games, Sales strategy, Food & Beverage, Joseph De Avila, Honest Tea, Nalebuff, Game Theory, game
Blog posts 2007-03-09
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