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- Hospital Ads -- The Whys and Hows of Perverse Incentives
- Hospital advertising is, by and large, a baleful influence on healthcare, not least because it so often bolsters demand for expensive but unproven procedures that inflate medical bills and insurance premiums without any guarantee that they're making anyone better. Whew. Now that I've got that out of...
- Blog posts 2008-08-31
Additional Resources
- China Media Group Corporation Announces Advertising Placement for Beijing No. 6 Hospital
- China Media Group Corporation (OTC BB: CHMD) ("CMG") announces today that it has been appointed to undertake the advertising placement work for Beijing No. 6 Hospital ("Beijing Hospital") under a cooperative agreement entered into between Beijing Ren Ren Health Culture Promotion Limited ("Beijing Ren Ren") and Beijing Hospital. CMG...
- Research articles 2006-02-27
- DGWB Advertising Wins Children's Hospital PR Work
- Winery Kendall-Jackson Taps Open Minds for Marketing; More on Initium Eyewear in Europe MEDIA & MARKETING Santa Ana's DGWB Advertising and Communications is ramping up its new public relations unit. The shop beat out several undisclosed firms last month to land PR work from Children's Hospital...
- Research articles 2004-09-27
- Stand-alone vs. unit: a battle is on over what constitutes a children's hospital.
- The South Florida healthcare market is embroiled in a marketing-driven controversy over what constitutes a children's hospital. Miami Children's Hospital is running a major broadcasting and print advertising campaign challenging consumers to ask themselves whether their pediatric care facility is a genuine children's hospital. Many general hospitals in the area...
- Research articles 1997-06-30
- China Media Group Corporation Announces Advertising Placement for Changsha Central Hospital
- China Media Group Corporation (OTC BB: CHMD) ("CMG") announces today that it will undertake the advertising work inside/outside of the Changsha Central Hospital ("Changsha Hospital") under a cooperative agreement entered into between Beijing Ren Ren Health Culture Promotion Limited ("Beijing Ren Ren") and Changsha Hospital.
- Research articles 2005-12-13
- Philips Features Prominent Cardiac Health Hospital in New Advertising Campaign; State-of-the-Art Philips Technologies Featured in Real-Life Hospital Environment
- ANDOVER, Mass. -- Royal Philips Electronics (NYSE: PHG, AEX: PHI) announced today that Edward Hospital of Naperville, Ill. is showcased as part of seven advertisements that have started running in major trade publications this month to introduce Philips Medical's new advertising campaign. The print ads feature several Philips medical technologies...
- Research articles 2004-10-21
- Bone & Joint Hospital of Oklahoma City selects agency
- Bone & Joint Hospital of Oklahoma City has selected Skyline Media Group as advertising agency of record. Bone & Joint Hospital is a 102-bed hospital specializing in orthopedic surgery. Skyline is developing a multimedia strategic branding campaign for the hospital.
- Research articles 2008-01-23
- Accuracy of hospital banners questioned.(Neighbor)(Local beat)
- Byline: Kimbriell Kelly A simple banner apparently has created quite a flap for some residents around town. St. Alexius Medical Center this month will hang banners celebrating the hospital's 25 years in town. While the hospital, per se, has...
- Research articles 2004-07-22
- Account Manager Takes Hospital Job in Columbia, Mo., Area.
- By Steve Friedman, Columbia Daily Tribune, Mo. Knight Ridder/Tribune Business News Dec. 6--Renee Hulshof already feels a part of Boone Hospital Center. As an account manager with the local advertising firm Vangel Associates, she has serviced the hospital's account for...
- Research articles 2001-12-06
- West Bend, Wis.-Area Communities Show Weak Support for Hospital Project.
- By Peter Maller, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News Jan. 17--West Bend, Wis.--As St. Joseph's Community Hospital prepares to raise $50 million by selling bonds to finance a new hospital, the project's critics are releasing responses to an advertising campaign...
- Research articles 2003-01-17
- Children's play area at popular mall has health care theme, thanks to St. Mary's Hospital.(Healthcare Advertising Review)(St. Mary's Hospital Medical Center)
- Thanks to St. Mary's Hospital Medical Center, Green Bay, visitors to The Bay Park Mall have access to numerous free, health-related programs as well as a clean, safe place for their small children to play. This is the largest retail mall in the Green...
- Research articles 2004-03-01
- The Fraying of the Hospital Safety Net
- The financial pressure on hospitals isn't entirely new, and neither are their increasingly desperate moves to reduce bad-debt burdens usually related to care for the uninsured or underinsured. What isn't always clear, though, is exactly how these problems result from broader changes in the healthcare market, or exactly what sort...
- Blog posts 2008-08-14
- Health Care Group Hopes to Raise $9 Million for Advertising.
- The Dallas Morning News Knight Ridder/Tribune Business News Jun. 17--The Coalition to Protect America's Health Care wants to raise $9 million this year for an advertising campaign that will press Congress to pass legislation to help hospitals hire more workers, Modern Healthcare reported. ...
- Research articles 2001-06-17
- Psychiatric Institution Selects Buffalo, N.Y., Advertising Firm.
- By Lisa Haarlander, The Buffalo News, N.Y. Knight Ridder/Tribune Business News Aug. 20--BryLin Hospitals, a private psychiatric institution, has selected Paragon Advertising of Buffalo to handle all its advertising and marketing campaigns. Paragon is planning a multi-media campaign to showcase...
- Research articles 2002-08-20
- Spending lopsided in battle over cigarettes. (Philip Morris Inc.'s advertising spree)
- (Dr. Shank is director of the Hasler Center for Family Medicine at Fairview General Hospital and coordinator of Cleveland Doctors Ought to Care.) Last week, the Greater Cleveland community was visited by two opposing forces in the health and business (Dr. Shank is director of the...
- Research articles 1991-11-25
- GE Medical promotes in-hospital TV
- While consumer advocates are raising questions about the propriety of drug DTC ads on the in-hospital Patient Channel provided free to many hospitals by GE Medical, the company says its channel will have fewer minutes of ads per hour than commercial network channels and will closely guard the line between...
- Research articles 2002-11-01
- Society of Hospital Medicine Selects John Wiley & Sons, Inc. to Publish the Hospitalist Newsletter; Pharmaceutical Media Inc. -PMI- Selected to Oversee Advertising Sales
- PHILADELPHIA -- The Society of Hospital Medicine SHM has announced a new publishing agreement whereby global publisher John Wiley & Sons, Inc., will assume publication of the Society's newsletter, The Hospitalist, effective immediately. The Hospitalist is the Society's official member publication, providing the latest in clinical and industry news for...
- Research articles 2005-01-04
- Waukesha County, Wis., Hospital System Uses Ads to Thwart Advances by Rival.
- By Joe Manning, Milwaukee Journal Sentinel Knight Ridder/Tribune Business News Jan. 13--Aggressively defending its long-held turf against a would-be invader, Waukesha County's ProHealth Care hospital system is taking some veiled shots at Milwaukee-based Aurora Health Care in an ad campaign. ...
- Research articles 2004-01-13
- Marianjoy Rehabilitation Hospital Receives Gold and Bronze Aster Awards
- WHEATON, Ill., May 12 /U.S. Newswire/ -- Marianjoy Rehabilitation Hospital recently received gold and bronze Aster Awards for their production of a disability awareness coloring book, The Amazing Colors Within, and their annual community benefits report, Defining Rehabilitation, respectively. The Aster Awards is a medical-marketing competition that allows similarly-sized healthcare...
- Research articles 2005-05-12
- Lori Ann Cooper | Had advertising firm, 49
- Lori Ann Geiss Cooper, 49, of Blue Bell, owner of Encore Communications in Radnor, died of complications from an aneurysm Saturday at Mercy Suburban Hospital in Norristown. Mrs. Cooper graduated from West Deptford High School and earned a bachelor's degree from Glassboro State, now Rowan, University. She worked for local...
- Research articles 2008-01-30
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