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- HubSpot Predicts New England Patriots Win Super Bowl XLII Based on Geeky Internet Marketing Data and Not on Performance
- News Facts -- Using Internet marketing data to make a prediction, HubSpot predicts that the New England Patriots will beat the New York Giants at Super Bowl XLII . This predication has nothing to do with the Patriots record-breaking regular season or the Giants' remarkable...
- Research articles 2008-01-29
- Startup Founders: The Involved vs. The Committed
- I’m going to refrain from starting this off with thestory about the chicken and the pig (there’s something about the formerbeing involved and the latter being committed). I’m vegetarian so thisparticular folksy tale doesn’t have a resonance with me.In the startup world, the phrase that is often bouncedaround, is...
- Blog posts 2007-02-19
- HubSpot Raises $16 Million In Third Round For Online Marketing Platform
- Online marketing platform firm HubSpot has raised $16 million in a round of funding led by Scale Ventures; existing backers Matrix Partners and General Catalyst Partners also participated. In a blog post, HubSpot’s Brian Halligan says that the third round “saw another large increase in valuation” for the company,...
- External links 2009-10-19
- Learn to Use Twitter for Marketing and PR
- Ah, Twitter -- loved by many, understood by few. Hence our post of a few months back, Just What the Heck is Twitter, Anyway? If you read that and watched the accompanying video, maybe you're ready for the next step in your Twitter-cation: Using Twitter as a marketing and PR...
- Blog posts 2008-10-09
Additional Resources
- 5 Quick Pointers On Startup Hiring
- I’ve been in the startup business for a pretty long time now. One of the things that I’ve found hardest to do is find and recruit exceptionally talented individuals. This is not particularly surprising, I think all businesses (big and small, young and old) have this challenge. ...
- Blog posts 2007-03-27
- Twitter Users Mostly Just Like the Rest of Us
- Unless you spent the week before Christmas reading TechCrunch, you probably missed the first-ever "State of the Twittersphere" report by HubSpot, an Internet marketing company, that, among other things, seems to know a bit about generating reports that serve up a lot of buzz. (The report only tracks the Twittersphere...
- Blog posts 2009-01-02
- How to Market Yourself on the Web
- Now that every person with a browser and an idea has staked a corner of the Web, it seems impossible for a business owner to stand out from the crowd. With that in mind, Internet-marketing company HubSpot has prepared four videos and an e-book designed to help you "get found"...
- Blog posts 2009-03-10
- Startups: Why What You Build Is Less Important Than Who You Build It With
- I’m in the middle of reading “FoundersAt Work†by Jessica Livingston. The book is basically acollection of interviews with founders of some prominent software startups. What I like about the book (I’m about half way through) is that theinterviews are pretty detailed and Jessica does a great job of...
- Blog posts 2007-02-14
- Startups: How To Compete With Your Customers
- Before we go too much further, let me explain a bit furtherwhat I mean when I say competing with customers . Although theconcept sounds like it should be controversial (which startup in their rightmind would want to compete with its customers?), it really isnt. What I mean by competing with customers ...
- Blog posts 2007-01-24
- Startup Marketing: How Useless Is Your Web Traffic?
- My co-founder at HubSpot, Brian Halligan, posted an interesting article today on our partner blog titled "Advanced Internet Marketing: Turn The Pareto Principle On Its Head." Brian’s spent his entire career in software sales and marketing so he knows a lot more than I do about the...
- Blog posts 2007-01-10
- 7 Pithy Insights On How Not To Give Your Software Away For Free
- If you are a startup entrepreneur, at some point, you will need to make a decision regarding your business model. Many software startups have a strategy to build early market traction by giving away their offering for free with some plan to monetize at a later date. Im...
- Blog posts 2007-03-26
- Startup 101 : Should You Form An Inc. or LLC?
- Although the topic of business formation (Inc. vs. LLC) has been discussed in other places, it continues to be something that comes up in my conversations with startup entrepreneurs. I’ve been avoiding writing about it because I don’t find it particularly interesting though necessary. Some time ago, Nicholas...
- Blog posts 2007-03-26
- Cheaply Optimize Your Website's Search Engine Rankings
- Search engine optimization SEO is hugely important these days, but most small businesses are fairly clueless about how to make their sites look as good as possible to the spiders of the web. An extremely cheap (actually, free) way to see if your site is up to snuff is to...
- Blog posts 2008-05-29
- Use "Press Release Grader" to Find Out If You're On Target
- From the Internet tools file: a "press release grader" that will tell you whether your press release will be an effective marketing tool. Powered by HubSpot, an Internet marketing company, the "press release grader" will "evaluate your press release and provides a marketing effectiveness score. This score...
- Blog posts 2008-08-04
- Marketing Karaoke Video Faceoff
- A couple of months ago, I ran a contest showing five marketing groups with promotional videos featuring singing employees. Readers voted pretty strongly for one particular video but... in the spirit of reality television, an unexpected challenger has emerged. I'm now going to ask you to choose between two actually...
- Blog posts 2009-09-18
- Internet marketing firm HubSpot closes
- News items 2009-10-19
- Why you should follow everyone who follows you on Twitter
- The debate over whether you should follow everyone who follows you on Twitter has raged on ever since the popular micro-blogging service gained traction. Some say following everyone eliminates the real value Twitter provides--connecting with others of similar interests. Others say that following everyone actually provides more value.But if you...
- News items 2009-08-07
- Twitter's New Retweet Feature Is Not the Apocalypse
- Hey, have you heard? Twitter is changing its Retweet feature, and everyone is complaining about it. Hubspot's Dan Zarella says the feature "could completely eviscerate most of the value out of Retweets." PC Mag's Lance Ulanoff calls it "frightening dictatorial." And fired-up...
- News items 2009-11-11
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