One drives sales by promoting the benefits of company's goods or services to pools of potential buyers. The ways one promotes organization will largely determine whether he/she successfully plants the right messages in the minds of target audience. This module explains how one can establish a promotional mix best suited...
As the head of the private company, deciding how much to pay oneself is one of the toughest and most fundamental calls one have to make. Salaries among small companies range all over the map, mainly because compensation is driven more by the philosophy of the founders or CEOs than...
Hiring the right people can deplete time and energy. One may wind up madly checking references, negotiating pay packages and cobbling together orientations on the fly. And if promising new hires turn into duds, you must repeat the cycle. Article suggests to creat a system to recruit newcomers quickly and...
For any corporation, hiring executives poses high-stakes challenges. For small but surging entrepreneurial firms, filling top jobs can often make or break the company's growth. It's crucial to approach the process systematically and structure an overall compensation package that will attract and retain the best people. In this article read...
From the executive summary: ‘Regulatory paperwork, tax compliance, and other Human Resource HR related chores consume a big chunk of an entrepreneur's time - between 7% and 25%, according to the U.S. Small Business Administration. What is worse, these tedious tasks do not generate revenues. That is why more small...
What can an Elizabethan possibly know about running a company in the 21st century? Plenty, say pundits. After all, management is a social science that ultimately boils down to understanding people. Marketing trends may come and go, today's hottest technology may be one-upped tomorrow, but people haven't changed. Shakespeare offers...
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