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humira ads

Abbott Labs Fires Agency That Screwed Up Humira Ads: Abbott Labs has put its $70 million Humira ad account in review. The review follows a warning letter from the FDA about Humira's advertising, which the government called "misleading." The incumbent agency on the business is Harrison & Star, according to Adweek. The shop has had Humira since 2005, per...; Tags: FDA, Advertisement, Agency, Humira Ads, Abbott Labs, Federal Government, Advertising & Promotion, Government, Marketing, Jim Edwards; Blog posts 2009-03-05

Abbott Labs Q1: Has the Company Taken Its Eye Off the Sales Force Ball?: Abbott Labs' stock took a beating today even though it posted a 53 percent gain in net income, to $1.4 billion. Investors didn't like that $1 billion of that profit came from a one-off item reflecting the end of a joint venture with TAP. Revenues were flat at $6.7 billion....; Tags: Revenue, Sales Force, Abbott Labs, Sales Strategy, Sales Force Management, Sales, Jim Edwards; Blog posts 2009-04-15