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	<title><![CDATA[huthwaite Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/huthwaite.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to huthwaite]]></description>
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		<title><![CDATA[How to Ask Effective Sales Questions]]></title>
		<link><![CDATA[http://blogs.bnet.com/salesmachine/?p=2089]]></link>
		<description><![CDATA[The key to B2B selling is asking customers effective questions that uncover needs your offering addresses.Â  The most popular methodology for this is Neil Rackham's rightly famous SPIN (Situation, Problem, Implication, Needs Payoff) concept.Â  The following video (fromÂ Ian Gilbert of the sales training firm ThirdCore) briefly explains SPIN, but then...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 03 Apr 2009 11:30:41 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/technique.html"><![CDATA[Technique]]></category>
		<category domain="http://resources.bnet.com/topic/huthwaite.html"><![CDATA[Huthwaite]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/productivity.html"><![CDATA[Productivity]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/geoffrey+james.html"><![CDATA[Geoffrey James]]></category>
	</item>
	<item>
		<title><![CDATA[Implementation - The Key to Account Development and Long-Term Business]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=131655]]></link>
		<description><![CDATA[Sadly, in many organizations the seller moves on to the next sale once the business is won leaving it to the implementation team to manage the delivery and installation of the solution. This can be a mistake since the seller will have built up knowledge of the account and the...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 09 Sep 2004 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/team.html"><![CDATA[Team]]></category>
		<category domain="http://resources.bnet.com/topic/seller.html"><![CDATA[Seller]]></category>
		<category domain="http://resources.bnet.com/topic/huthwaite.html"><![CDATA[Huthwaite]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/team+management.html"><![CDATA[Team Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/management.html"><![CDATA[Management]]></category>
	</item>
	<item>
		<title><![CDATA[Prospecting for the major Sale]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=67101]]></link>
		<description><![CDATA[Ask any salesperson what part of selling they dislike and they will almost universally answer with one word-Prospecting. No matter how capably trained as consultative, customer-focussed seller, no matter how expertly they've masterd the art os selling, nearly every salesperson hates prospecting. The given article teaches how one can leverage...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/matter.html"><![CDATA[Matter]]></category>
		<category domain="http://resources.bnet.com/topic/huthwaite.html"><![CDATA[Huthwaite]]></category>
	</item>
	<item>
		<title><![CDATA[Strategies for Hard Times]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=67102]]></link>
		<description><![CDATA[A big  problem of increasing activity is that it focuses the sales effort towards smaller sales. The easiest way for people to meet activity quotas is to make quick visits to low-potential accounts. In this way, the heavy emphasis on activity levels during a recession drives the sales force...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/recession.html"><![CDATA[Recession]]></category>
		<category domain="http://resources.bnet.com/topic/huthwaite.html"><![CDATA[Huthwaite]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Building Interactive Skills]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=67133]]></link>
		<description><![CDATA["This article explains that the strategies required for developing interactive skills are different, and considerably more complex, than those required for the development of non-interactive skills. Most of the meager attention which has been given to the theory of skilled performance has concentrated on noninteractive skills. It's our contention that...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/skill.html"><![CDATA[Skill]]></category>
		<category domain="http://resources.bnet.com/topic/huthwaite.html"><![CDATA[Huthwaite]]></category>
		<category domain="http://resources.bnet.com/topic/mergers+%2526+acquisitions.html"><![CDATA[Mergers & Acquisitions]]></category>
		<category domain="http://resources.bnet.com/topic/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://resources.bnet.com/topic/finance.html"><![CDATA[Finance]]></category>
	</item>
	<item>
		<title><![CDATA[Achieving a Sustainable Competitive Advantage]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=67135]]></link>
		<description><![CDATA[In undertaking an examination of sales productivity, it's useful to sharpen the distinction between the sales environment of yesterday and the one that has emerged in the present decade. In most marketplaces, the sale has become increasingly complex. This complexity is visible along several dimensions. Some of the yesterday-versus-tomorrow comparisons...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/competitive+advantage.html"><![CDATA[Competitive Advantage]]></category>
		<category domain="http://resources.bnet.com/topic/huthwaite.html"><![CDATA[Huthwaite]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[New Directions and Strategies for Selling]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=67138]]></link>
		<description><![CDATA["The easiest strategy for boosting revenue, particularly for those whose background and expertise is  in cost reduction, has been to find cheaper ways to reach a wider customer base. So the Internet has  blossomed as a low-cost way to expand the width of customer contact. Despite these reservations,...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+process.html"><![CDATA[Sales Process]]></category>
		<category domain="http://resources.bnet.com/topic/huthwaite.html"><![CDATA[Huthwaite]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
	</item>
	<item>
		<title><![CDATA[Beating the Competition in Today’s Insurance Marketplace]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=67143]]></link>
		<description><![CDATA["Huthwaite's research with thousands of customers who paid above the minimum for services or products reveals that there are three, and only three, things that clients say create value for them. There are three things that will help you to be more strategically important to your clients and difficult to...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/research.html"><![CDATA[Research]]></category>
		<category domain="http://resources.bnet.com/topic/huthwaite.html"><![CDATA[Huthwaite]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/insurance.html"><![CDATA[Insurance]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://resources.bnet.com/topic/corporate+insurance.html"><![CDATA[Corporate Insurance]]></category>
	</item>
	<item>
		<title><![CDATA[Creating Real Value for Customers: Three Proven Value Models]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=167983]]></link>
		<description><![CDATA[For many years, sales forces have existed to communicate the value of their companies' offerings. But while the sales function has been busy fulfilling this role, a great change has swept over the business world. Other functions - manufacturing, engineering, product development, and even human resources - have been restructuring...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 22 Mar 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/function.html"><![CDATA[Function]]></category>
		<category domain="http://resources.bnet.com/topic/value.html"><![CDATA[Value]]></category>
		<category domain="http://resources.bnet.com/topic/huthwaite.html"><![CDATA[Huthwaite]]></category>
		<category domain="http://resources.bnet.com/topic/sales+strategy.html"><![CDATA[Sales Strategy]]></category>
		<category domain="http://resources.bnet.com/topic/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://resources.bnet.com/topic/product+development.html"><![CDATA[Product Development]]></category>
		<category domain="http://resources.bnet.com/topic/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://resources.bnet.com/topic/research+%2526+development.html"><![CDATA[Research & Development]]></category>
		<category domain="http://resources.bnet.com/topic/business+operations.html"><![CDATA[Business Operations]]></category>
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	<item>
		<title><![CDATA[How to Hold on to Your Customers When Times Are Tough]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=131656]]></link>
		<description><![CDATA[Some organizations are better at weathering storms than others, and some sectors are less affected than others, so can you focus your effort on areas which could still be looking ahead rather than battening down the hatches. Organizations should concentrate on retaining their existing customers when the economic future is...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Fri, 01 Mar 2002 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/customer.html"><![CDATA[Customer]]></category>
		<category domain="http://resources.bnet.com/topic/huthwaite.html"><![CDATA[Huthwaite]]></category>
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