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hybrid buyers are liars

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Hybrid Buyers are Liars?
Hybrid Buyers are Liars?HybridsI bought a Honda Civic Hybrid precisely because it looks like a normal car. I support the idea that a hybrid engine is just another technological upgrade that should come standard in all cars, like a catalytic converter or fuel-injection system. So it's not fair to lump...
Tags: Honda Motor Co., Hybrid Buyers are Liars, Toyota Prius
Discussion threads 2008-04-08

Additional Resources

Hybrid Buyers are Liars?
A Reuters article today, which you can read on BNET, detailed how Detroit automakers are now trying to copy the "Green Halo" cache of the Toyota Prius hybrid. Now Detroit has been making hybrids for years, but they differ from the Prius because they almost always look exactly like the...
Tags: Sales, Sales Force Management, Business Ethics, Sales Strategy, Toyota Prius, Detroit, Leadership, Management, William Baker
Blog posts 2008-04-08
Green Ethics
Yesterday, I wrote a post about how Toyota Prius buyers were accused of being liars because many bought their vehicle not for the hybrid's eco-friendliness, but because it announced their own eco-friendliness. And let me say again that I'll take a hybrid any way I can get it. If they...
Tags: Survey, Ethics, Toyota Prius, Business Ethics, Marketing Research, Benefits, Leadership, Management, Marketing, Human Resources, William Baker, Statement
Blog posts 2008-04-09
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