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hyundai assurance program

Revenge of the Nerds: Kia, Hyundai, Subaru Gain in U.S.: Value for the money, stronger advertising and niche appeal have second-tier brands like Hyundai, Kia and Subaru gaining U.S. sales, while the rest of the market is in free-fall. by Jim Henry; Tags: U.S., Hyundai, Kia Motors Corp., Subaru, Hyundai Assurance Program, Sales Strategy, Sales Force Management, Sales, Jim Henry; Blog posts 2009-02-05

How Did Hyundai Increase Sales in January?: Compete submits: In a dark and dreary automotive market, Hyundai (HYMLF.PK) found a bright spot in January. Hyundai sales stepped on the accelerator and increased 14% year-over-year to 24,512 units. This sales improvement resulted in a staggering 1.6ppts increase in market share. Given total market sales were down 37%...; Tags: Transport, Compete; External links 2009-03-03
Hyundai Smartly Launches Cash for Clunkers Ahead of Government: TheCarConnection.com submits: Final details about the federal government's new Cash-for-Clunkers program--clunkily and officially titled the "Car Allowance Rebate System"--won't be released until July 23, but that hasn't stopped Hyundai (HYMLF.PK) from getting a jump on the competition. Hoping to ride the wave of great publicity it's...; Tags: Transport, TheCarConnection.com; External links 2009-07-05
How Hyundai Is Gaining Market Share: BNET talked to Dave Zuchowski, Hyundai's head of U.S. sales, about the Assurance plan, how the company is taking a different approach to marketing, and why he feels optimistic despite the downturn. What was the inspiration for doing something as crazy as buying...; Tags: Hyundai, Advertisement, Sales Strategy, Product Development, Sales Force Management, Marketing Research, Sales, Research & Development, Business Operations, Marketing, Market Share, Dave Zuchowski, Downturn, Melanie Warner; Articles 2009-06-05