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• Hyundai Gas Offer Echoes Earlier Flop for Chrysler

  BNET - 2009-07-01

  Chrysler's earlier offer to lock in gas prices at $2.99 per gallon fell flat. Hyundai might or might not do any better, at $1.49 per gallon. However, Hyundai has other things going for it. by Jim Henry

  Tags: Hyundai, Chrysler LLC, Jim Henry

• Hyundai Does Well in J.D. Power IQS; Lexus Back on Top

  BNET - 2009-06-23

  Hyundai shows once again that it is not to be trifled with in the United States, with a top finish among non-luxury brands in the 2009 J.D. Power Initial Quality Study. by Jim Henry

  Tags: Hyundai, J.D. Power Associates, Branding, Marketing, Jim Henry

• Higher-quality Hyundai races past rivals in JD Power rankings

  Financial Times - 2009-06-22

  The quality of Hyundai vehicles has improved markedly in the past year, underlining the South Korean carmaker's relative success during the motor industry slump, according to a closely watched survey published by JD Power.The California-based consultancy's study, based on the number of newvehicle defects after 90 days of ownership,...

  Tags: Hyundai, Vehicle, Brand, Branding, Marketing, Company News, Financial Times

• How Hyundai Is Gaining Market Share

  BNET - 2009-06-05

  BNET talked to Dave Zuchowski, Hyundai's head of U.S. sales, about the Assurance plan, how the company is taking a different approach to marketing, and why he feels optimistic despite the downturn. What was the inspiration for doing something as crazy as buying...

  Tags: Hyundai, Advertisement, Sales Strategy, Product Development, Sales Force Management, Marketing Research, Sales, Research & Development, Business Operations, Marketing, Market Share, Dave Zuchowski, Downturn, Melanie Warner

• Hyundai Keeps Building While Others Retrench

  BNET - 2009-05-20

  Hyundai is rolling out cars for the U.S. market in a "24-7" product plan. That's not 24 hours a day, seven days a week, although it seems like it. That's seven new products in 24 months. by Jim Henry

  Tags: Hyundai, Jim Henry

• American Superconductor Corporation F4Q08 (Qtr End 03/31/09) Earnings Call Transcript

  Seeking Alpha - 2009-05-14

  Question-and-Answer Session Operator Thank you. Operator Instructions Your first question comes from John Hardy – Broadpoint. John Hardy – Broadpoint I wanted to ask a little bit more detail on the revenue guidance for ’09. Obviously guidance implies a pretty significant step-down towards the beginning of the year....

  Tags: U.S., China, Hyundai, Call Transcript, Earnings, Obviously Guidance, Manufacturing, Telecom & Utilities, Seeking Alpha, American Superconductor Corp.

• New York Auto Show: Hyundai Nuvis Concept Debut

  BNET - 2009-04-13

  Hyundai keeps moving upscale, with the debut of the Nuvis concept car, a trendy crossover model with a hybrid powertrain and giant, gull-wing doors. by Jim Henry

  Tags: Hyundai, Jim Henry

• Revenge of the Nerds: Kia, Hyundai, Subaru Gain in U.S.

  BNET - 2009-02-05

  Value for the money, stronger advertising and niche appeal have second-tier brands like Hyundai, Kia and Subaru gaining U.S. sales, while the rest of the market is in free-fall. by Jim Henry

  Tags: U.S., Hyundai, Kia Motors Corp., Subaru, Hyundai Assurance Program, Sales Strategy, Sales Force Management, Sales, Jim Henry

• Kellogg Tackles 5th Annual Super Bowl Advertising Review

  BNET - 2009-01-29

  While half of America tunes in to see whether the Steelers or the Cardinals brings home the trophy this coming Sunday, MBA students and faculty at Northwestern University’s Kellogg School of Management will be scrutinizing Super Bowl XLIII for another reason: For the fifth consecutive year, marketing students will watch,...

  Tags: Game, Hyundai, Car, Marketing, Advertisement, Advertiser, Stacy Blackman

• Hyundai Job-Loss Ads Could Attract or Repel Buyers

  BNET - 2009-01-08

  Hyundai says if a customer loses their job within one year, Hyundai will take the car back, at no extra charge. That could get buyers off the fence -- or scare the heck out of them. by Jim Henry

  Tags: Hyundai, Car, Advertisement, Jim Henry