Resources

1 Resources for

ian c. macmillan, larry selden

The Incumbent's Advantage: Many big-company CEOs assume it's hard to grow profits organically, so they seek out new markets or acquisitions to drive growth. And they ignore a goldmine of growth potential that's right under their noses and invisible...; Tags: Segmentation, Customer, Marketing Research, Marketing, Harvard Business Review, In Brief, Ian C. MacMillan, Larry Selden, Ian C. MacMillan, Larry Selden; Articles 2008-11-20

Manage Customer-Centric Innovation-Systematically: Manage Customer-Centric Innovation-Systematically; Larry Selden and Ian C. MacMillan; Harvard Business Review, April 2006, pp. 108-116.This article describes a process which the authors maintain will make innovation "deliver results that meet or exceed market expectations." They stress that this process, which they call customer-centric innovation CCI, "is not just about...; Tags: Harvard Business Review, Leadership, Strategy; Research articles 2006-09-01
Manage Customer-Centric InnovationSystematically: Manage Customer-Centric Innovation--Systematically; Larry Selden and Ian C. MacMillan; Harvard Business Review, April 2006, pp. 108-116. This article describes a process which the authors maintain will make innovation "deliver results that meet or exceed market expectations." They stress that this process, which they call customer-centric innovation CCI, "is not...; Tags: Harvard Business Review, Leadership, Strategy; Research articles 2006-09-01