Resources

2 Resources for

ian c. macmillan

MarketBusting: The Idea in Brief You can't outperform rivals if you compete the same way they do. To be king of the jungle, not copycat, you must spur substantial new growth--quickly, profitably, and safely. ...; Tags: General Electric Co., Ian C. MacMillan, Rita Gunther McGrath, Competition, Strategy, In Brief, Asset, Harvard Business Review, Capital Structures, Finance, Human Resources, Workforce Management, Business Operations, Operational Planning, Mortgages, Performance Management, Asset Management, American Home Mortgage Holdings, Service, Quanta, Business, Customer, Quanta Computer Inc.; Articles 2008-01-04
The Incumbent's Advantage: Many big-company CEOs assume it's hard to grow profits organically, so they seek out new markets or acquisitions to drive growth. And they ignore a goldmine of growth potential that's right under their noses and invisible...; Tags: Segmentation, Customer, Marketing Research, Marketing, Harvard Business Review, In Brief, Ian C. MacMillan, Larry Selden, Ian C. MacMillan, Larry Selden; Articles 2008-11-20