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- MarketBusting
- The Idea in Brief You can't outperform rivals if you compete the same way they do. To be king of the jungle, not copycat, you must spur substantial new growth--quickly, profitably, and safely. ...
- Articles 2008-01-04
- The Incumbent's Advantage
- Many big-company CEOs assume it's hard to grow profits organically, so they seek out new markets or acquisitions to drive growth. And they ignore a goldmine of growth potential that's right under their noses and invisible...
- Articles 2008-11-20
Additional Resources
- Marketbusters: 40 Strategic Moves that Drive Exceptional Business Growth
- HD30 2004-023600 1-59139-123-7 Marketbusters; 40 strategic moves that drive exceptional business growth. McGrath, Rita Gunther and Ian C. MacMillan. Harvard Bus. School Press, [c]2005 264 p. $26.95 Drawing on insights from a three-year study, McGrath (management, Columbia Business School) and MacMillan (management,...
- Research articles 2005-08-01
- Market Busters: 40 Strategic Moves that Drive Exceptional Business Growth.(bookSHELF)(Book Review)
- Market Busters: 40 Strategic Moves that Drive Exceptional Business Growth. By Rita Gunther McGrath and Ian C. MacMillan. Harvard Business School Press, 244 pages. $26.95 [ILLUSTRATION OMITTED] A little voice suggests being wary of books that offer more than a dozen...
- Research articles 2005-04-01
- Manage Customer-Centric Innovation-Systematically
- Manage Customer-Centric Innovation-Systematically; Larry Selden and Ian C. MacMillan; Harvard Business Review, April 2006, pp. 108-116.This article describes a process which the authors maintain will make innovation "deliver results that meet or exceed market expectations." They stress that this process, which they call customer-centric innovation CCI, "is not just about...
- Research articles 2006-09-01
- The 2001 Maurice Holland award: to Rita Gunther McGrath and Ian C. MacMillan
- In recognition of the authorship of "Assessing Technology Projects Using Real Options Reasoning, "deemed to be the best original paper published in RESEARCH*TECHNOLOGY MANAGEMENT in 2000. The winning paper was selected for pertinence, significance and originality of new management concepts related to the field of research management. Rita...
- Research articles 2002-03-01
- Manage Customer-Centric Innovation—Systematically
- Manage Customer-Centric Innovation--Systematically; Larry Selden and Ian C. MacMillan; Harvard Business Review, April 2006, pp. 108-116. This article describes a process which the authors maintain will make innovation "deliver results that meet or exceed market expectations." They stress that this process, which they call customer-centric innovation CCI, "is not...
- Research articles 2006-09-01
- You Pick, I Review
- Here are six recent books on my list to review. Tell me in comments which one you want me to read first, and I'll report back on it. "Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity," By Rita Gunther McGrath and Ian C. MacMillan...
- Blog posts 2009-03-18
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