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- Disney-branded dairy items make snacking magic.(marketing notes)
- Well's Dairy, Inc. has joined with Disney Consumer Products to launch a line of kid-focused dairy products, sprinkled with a bit of pixie dust. Triples[TM] ice cream, in five varieties packaged in colorful, 48-fl-oz round plastic tubs, surprises wi Well's Dairy, Inc. has joined...
- Research articles 2003-10-01
- The World Market for Ice Cream
- Consumers are increasingly enjoying the indulgence aspect of ice cream. Although most prevalent in the take-home sector, the latter half of the review period saw a concerted move towards premium status among impulse ice cream. This was most clearly illustrated by the launch of Magnum Seven Deadly Sins Unilever, a...
- White papers
- Food People: Dunkin' Brands, Grocery Manufacturer's Association, Arby's, Coke
- Dunkin' Replaces CEO Luther with Papa John's Chief The Associated Press says that the resume of Dunkin' Brands' new CEO Nigel Travis "reads like a list of diet don'ts â€" pizza, ice cream and doughnuts." Travis, 58, will replace Jon Luther, the man credited with...
- Blog posts 2008-12-12
- New Product Watch: Warm Ice Cream and Caffeinated Beef Jerky
- Unilever says it's not working on ice cream that can be sold at room temperature, despite what the Times of London reported yesterday. According to the article, scientists from Cambridge were using Unilever's own laboratories to develop an ice cream product that would not need to be frozen until after...
- Blog posts 2009-08-25
Additional Resources
- Ice cream campaigns set to boost summer sales
- WITH its premium ice cream sales up 50% by volume on last year for the first three months of '94, Mars aims to grow the sector in value and volume terms with a 6m[pounds] marketing push, three product launches and a change in price structure. Skittles Fruit ice, Galaxy...
- Research articles 1994-04-09
- Clash by night over sorbets and yogurt: most Israelis don't know what they are!(Ice Cream Marketing)
- Survey reveals that 78% of Israelis are ignorant of sorbets while 69% do not know about frozen yogurt. In addition to competition, frozen sorbet and yogurt producers have to contend with the Israeli public's lack of knowledge of frozen confectionery products other than ice cream and novelties. Low-fat and diet...
- Research articles 1997-01-01
- McDonald's Corp - Company Business and Marketing - Brief Article
- McDonald's Corp. is considering buying the Hard Rock Cafe chain of restaurants from Rank Group Plc, Britain's largest casino operator, sources said. In other news, McDonald's said it halted sales of ice cream and milkshakes in five European countries amid concern over harmful dioxin found in Belgian farm products. The...
- Research articles 1999-06-14
- Dreyer's Grand Ice Cream
- Dreyer's Grand Ice Cream has introduced Edy's Dibs portion-controlled, portable, bite-sized ice cream snacks with no scoop or spoon required. "We're creating the next trend in ice cream snacking," said Suzanne Saltzman, marketing manager for Edy's Dibs. The bite-sized ice cream treats are available in five Edy's flavors: vanilla...
- Research articles 2005-06-06
- Dreyer's debuts bite-sized dibs ice cream in the USA.(Ice Cream Scoops)(Dreyer's Grand Ice Cream Inc. introduces new Ice Cream Scoops)(Brief Article)
- Dreyer's Grand Ice Cream has launched a bite sized ice cream treat in the United States--Dreyer's Dibs--under the slogan, 'The next little thing in ice cream.' They come in fire-engine red packages with removable, reclosable lids--people can just grab one, two or a handful;...
- Research articles 2005-07-01
- Nestle Thailand plans $27.1 million push to expand line, sales.(Ice Cream Scoops)(Brief Article)
- Nestle Ice Cream in Thailand is spending more than 1.1 billion baht ($27.1 million) to expand its production capacity and stepping up marketing as it tries to gobble up a larger share of Thailand's Bt5.4-billion ice cream market. Nestle Ice Cream in Thailand is...
- Research articles 2004-07-01
- Ice cream scoops: totally nutty Dilbert meets pistol packin' Newman's Own. (samples of ice cream products)(includes related articles on the Mexican ice cream venture of Unilever and the use of glucan)
- The Food Marketing Institute's Supermarket Industry Convention and Educational Exposition in Chicago, IL, showcased frozen food products to delegates who sampled them repeatedly. Newman's Own ice cream products boasted of using all natural ingredients. BeThe Food Marketing Institute's Supermarket Industry Convention and Educational Exposition in Chicago, IL, showcased frozen food...
- Research articles 1998-07-01
- Unilever finds success through new ice cream flavor experiences.
- Remaining on top of trends and delivering new and exciting ice cream flavor experiences is critical to success, says Dan Hammer, vice president of marketing, Unilever Ice Cream, Green Bay, Wis. "We have many successful novelties. While some cl Remaining on top of trends...
- Research articles 2006-05-01
- Fluorescent inks boost ice cream promotion.
- May 20, 2002 Packaging ABIX via COMTEX -- Streets Ice-Cream Unilever Australia used new packaging for a marketing campaign for its Magnum range of ice-creams in 2002. The brand manager for Streets, Louise Turner, says that the Australian marketing campaign was successful in reviving...
- Research articles 2002-05-21
- Strauss-Unilever talks. (Strauss Ice Cream, Unilever N.V.)
- The owners of the Strauss dairy firm, Israel's second largest, are in advanced negotiations with Unilever, the Anglo-Dutch food and detergents giant, concerning the sale of Strauss, ice cream manufacturing and marketing business. Strauss, ice cream divThe owners of the Strauss dairy firm, Israel's second largest, ...
- Research articles 1995-06-02
- just-food.com has also reported that Unilever rival Nestle is confident of another year of double-digit growth in its ice cream sales in Malaysia.(Last Licks)
- just-food, com has also reported that Unilever rival Nestle is confident of another year of double-digit growth in its ice cream sales in Malaysia. Marketing manager Daniel Lutz was quoted as saying: "Our ice-creams are sold in 42 countries, and just-food, com has also reported that...
- Research articles 2004-02-20
- Frozen delights: Haagen-Dazs scoops out new low-fat ice cream.
- Haagen-Dazs marketing manager Mark Jansen claims that his company's low fat ice cream products are doing well in the market segment. Since low fat ice creams are the third-largest segment in sub-zero frozen desserts, Haagen-Dazs will be releasing its first national super premium brand of low fat ice creams. Jansen...
- Research articles 1997-02-01
- Unilever ups global ice cream investment.
- Unilever has announced an aggressive new plan to increase its share of the global ice cream market, beginning with a commitment of [euro]150 million ($162 million) to marketing and development over the next three years. Among the specific steps cited Unilever has announced an aggressive new...
- Research articles 2003-03-20
- Dreyer's acquires rights to Haagen-Dazs ice cream
- GOLDEN VALLEY, Minn. AP -- General Mills sold the franchise rights for U.S. and Canadian Haagen-Dazs ice cream stores to Dreyer's Grand Ice Cream Inc. on Wednesday. The value of the cash transaction wasn't disclosed. Dreyer's said the financial effect would not be material. The acquisition...
- Research articles 2004-02-19
- It's the return of innovator Reuben Mattus, with brand new lowfat ice cream line. (maker of Haagen-Dazs superpremium line)
- The original maker of Haagen-Dazs super premium ice cream has made his comeback into the ice cream-making scene. Reuben Mattus, now in his eighties, has joined the low-calorie food craze with his launching of a new low-fat ice cream line. Mattus Lowfat contains lesser calories and fat than super premium...
- Research articles 1993-04-01
- Ben & Jerry's Dares Workaholics To Stop. Taste Ice Cream for Summer - Brief Article
- Ben & Jerry's has set a $5 million summer promotional blitz urging consumers to "Stop and taste the ice cream" with a mosaic of guerrilla marketing tactics meant to confirm its position as a socially conscious company and super-premium leader in the $3.8 billion ice cream category.
- Research articles 2000-02-14
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