IdeaBridge

Mr. Callos is a seasoned business executive with over 16 years of management, strategy, administrative, sales and marketing success with NYSE companies. Prior to his affiliation with IdeaBridge, Callos served as Executive Vice President of the Mainland Business Operations of a NYSE Bank, managing most of the business units, strategic planning, marketing, sales and new business development groups. As Managing Director of IdeaBridge Consulting Group, Callos advises CEOs both locally and internationally, on issues of corporate strategy, sales, attacking new markets and implementing major change initiatives. Callos promotes a results-oriented business philosophy that is clearly evident in many of his published articles and his firm's website at www.IdeaBridge.com. Callos is internationally-recognized for his expertise in the areas of CEO leadership issues, merging corporate cultures and new business development tactics. Callos earned a Bachelor of Science degree in Business from the University of Southern California (USC) and graduated from USC's Entrepreneur Program. Callos completed advanced coursework with the University of Virginia, Colgate Darden Graduate School of Business through an executive development program on Corporate Finance and Valuation. Callos is the past Vice Chair of the Economic Development Commission, as well as the ranking Chair of a Blue Ribbon Task Force on Economic Revitalization. Featured in numerous professional and biographical publications, Callos has been a guest speaker to professional groups and business schools (USC, UCLA) in the areas of entrepreneurship, personal achievement, corporate leadership and business development. In 2000, Callos received national recognition as "Business Guru of the Year," finishing first in his category in a nationwide competition sponsored by Guru.com.

Mr. Kelsey's extensive consulting background dates back to MIT where he developed e-Commerce strategies and applications for traditional and web-based companies. Kelsey's experience includes a heavy emphasis in: technology, Internet Business strategy, marketing and operations with leading firms such as: ZDNet, Genzyme, Trilogy and pcOrder.com (a Trilogy spin-off). Later, Kelsey successfully adapted his technology-driven business strategies to launch, build and sell a profitable ebusiness, RedFlame.com, which was nominated in the annual KPMG High Tech Awards in the start-up category. Ultimately, Kelsey negotiated the sale of RedFlame to Bolt, the world's leading web site in their category. At Trilogy Software in Austin, Kelsey led the project team for the Interactive Relationship Management product, a multimillion-dollar e-Commerce personalization product developed by his team. Following this success, Kelsey, started, secured funding, built and sold RedFlame.com, a successful, profitable web-based business. In addition to developing the business strategy and securing funding, Kelsey also formulated key business relationships with commerce and content partners, including negotiating partnerships and affiliation agreements leading to over 1 Million monthly page views. RedFlame utilized new technology advancements in ecommerce that are pending patent protection. The site was featured in several dozen newspapers, several news TV and radio programs, and hundreds of web sites (including Oprah Winfrey). Following the sale of RedFlame, Kelsey continued in his consulting activities in New York City, leading several dozen projects as a senior project manager, including multi-million dollar partnerships. As a leader in business modeling, Kelsey created ROI-based revenue and operational models to improve development and operational efficiencies such as programming and advertising effectiveness. For one client that had over 230 Million monthly page views, 20 Million monthly visits and 3.5 Million registered users, Kelsey conceived, designed and built a web-based project workflow system and intranet to streamline the project development process, create quantitative operational models, and improve communication. Kelsey graduated from the Massachusetts Institute of Technology (MIT) where his focus included: systems modeling, statistics, software development, Internet & e-Commerce strategy, new product development, technology management and corporate strategy. While at MIT, Kelsey was a member of the Harvard Association for Law & Business and competed in the MIT $50K Entrepreneurship competition for new business models and ideas.