BNET Industries

Identity Branding Inc.

is in the Business Services Industry

Last Fiscal Year Sales:$750.0M

Private
US

Dow Jones Description

Identity Brandinga is a highly customized and focused agent-to-customer, marketing program, which provides marketing and branding solutions to financial professionals across the country. Identity Brandinga marketing is focused on creating an almost unfair competitive advantage a " one where, in a sea of competition, the prospecta s perception is that YOU are the superior choice. Concluding that doing business with anyone else would be a step down - getting less than they can get by doing business with you. Here at Identity Branding, our primary objective, is helping our clients create better prospect access, superior perception, greater production, increased cross selling, higher producer retention, and creating more effective prospect targeting. Successful marketers understand that building high-level value familiarity to a specific audience and creating local and distinctive market intrigue, one that outclasses the competition, is critical to their success. A few achieve this by accident. But all can achieve it with the right strategy. Imagine the benefits: - High Visibility - Superior Market Perception - High Impact - Low Investment Identity Branding is not a national corporate issue. It is a local issue. Ita s about the agent: establishing the agenta s distinct and differentiated personal business image within the market. ...

President

Robert Krumroy

Number of Employees 14

Contact Information

3300 Battleground Ave Ste 250

Greensboro, North Carolina 27410

www.identitybra...

1 336 303 7316

Peer Companies

NAICS Code Marketing Consulting Services: 541613

Executive Profiles

Decision Makers

Name (plus bio)	Position
Robert Krumroy	President
Brad Whitmore	Executive Vice President of Sales and Marketing
Michelle Polczynski	Vice President of Operations

Robert Krumroy, known as "The Branding Coach," is founder and President of Identity Branding, Inc. He spent 26 years in the financial service industry and built one of the 100 largest financial service firms in the U.S., comprised of 51 sales professionals doing in excess of $3,600,000 of First Year Commissions. He hired and developed the #1 sales associate in the country for eight years as well as hiring the #1 Rookie Agent of the year for more years than anyone else ever accomplished. As a dynamic and captivating speaker, Robert Krumroy is a frequent speaker and clinic facilitator on professional brand marketing. He has spoken at many of the largest companies in America, hosted numerous radio programs and has been featured as the main speaker for numerous national sales conferences, both in and out of the United States.

Organization	Position	Status
Identity Branding, Inc.	President	Current
Identity Branding, Inc.	Owner	Former

Brad Whitmore serves as the Executive Vice President of Sales and Marketing. In this role, he oversees all nation sales, marketing and technology efforts for Identity Branding. Brad has 20 years of proven track records in management, sales and customer satisfaction. He provides leadership for the Identity Branding sales force, which is focused on the unique needs of their respective industries. Additionally, Brada s expertise crosses many areas of marketing including brand development, product management, strategic marketing, and market expansion with a strong background in technical marketing to a global base of customers. Brad Graduated from Western Illinois University with a degree in Bachelor in Science with a mathematics major and business minor. He also received National All-American status in Swimming.

Organization	Position	Status
Identity Branding, Inc.	Executive Vice President of Sales and Marketing	Current

Michelle Polczynski, one of Identity Branding first staff members, serves as Vice President of Operations. In this role, she oversees all daily operations, contracting, creation of marketing concepts, and coordination of Internet based connection solutions. Michelle has been partnered with Robert Krumroy since 1996. She has over 10 years experience in management, customer satisfaction and provides leadership for the entire Identity Branding staff. Additionally, Michellea s expertise crosses many areas of marketing including brand development, strategic marketing, and customer connection and retention. She has vast experience in the insurance and financial industries. Michelle Graduated from University of North Carolina with a degree in Business Administration.