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Hiring And Retaining Good Employees
From the executive summary: ‘Hiring good employees is not only important to business, it’s essential. Employees are the heart and soul of a business; they are the mechanism that makes a business run; they are the breath of life that enables a business to be something more than an idea....
Cycle Time Reduction - Driver To Supply Chain Management Results
From the executive summary: ‘There are numerous financial and non-financial cycle time metrics, for example, on-time customer order delivery, manufacture to order complete, cash conversion cycle, and days sales outstanding. A good one should be a measure of the length of time for a process, especially one that crosses the...
Branding To Sell
Most people often ignore quality while buying a product. Experts, however, suggest that products ought to be branded because branding depicts quality. A branded product gives more confidence than a non-branded product. In addition, brands, which are credibility based, are likely to sell more than non-credible bands. Thus, credibility is...
The Secret Sauce In Web Site Marketing
Researches indicate that Web site marketing is about getting people to a Web site, convincing them to buy, join, subscribe, and read more. However, the aforesaid factors lead to one conclusion: words. Words are the most important ingredient of a successful and highly interesting Web site. Hence, companies that plan...
Business Processes: The Building Blocks Of An Enterprise
From the executive summary: ‘Although automated business processes based on online technologies can create incredible value to existing business, many companies are slow to adopt technological innovations and reap benefits from them. However, of late, things have started to change.’ Business processes are the building blocks of an enterprise. If...
Differentiating Yourself From The Competition
In the contemporary world, companies must try to differentiate their goods and services from other competitors to carve a niche in the global market. Creating transcendent, physically beautiful, and emotionally compelling products can prove to be highly beneficial for increasing profitability in the global market. Experts suggest that companies must...
Client Demands That Are Tough Or Impossible To Meet
Meeting the expectations of clients is one of the prime concerns of an organization. Perennial compliance with client expectations ensures long-term success of the organization. It also consolidates customer loyalty and strengthens the credentials of the organization in the eyes of the clients. However, there are instances when in spite...
Lead Generation: What Is It Worth?
From the executive summary: ‘In the contemporary business era, sales discipline seems to be moving into a new-found call to action for lead generation. Time has come to redefine what sales can be, otherwise it will turn out to be yet another format for finding a way to get the...
Business Ethics: How The Sales Function Can Transmit Company Values
From the executive summary: ‘Most people get paid for doing a day’s work. However, most salespeople are paid for the results of their work, not necessarily for a day’s work. This leads to the tendency of sellers to have a different focus in their jobs than their non-sales colleagues: they...
Aligning The Inbound Supply Chain With Company Requirements
From the executive summary: ‘Supply-chain success begins at the origin, with suppliers. The impact on costs, inventory, and service can be significant if the inbound supply chain does not function well. Managing and reducing the cycle time from purchase orders are placed on suppliers through inventory, shipments, sales, and cash....
Developing Your Cyber-Marketing Plan
From the executive summary: ‘In cyberspace, people look for specific information. With the vast amount of information available, failing to have a target market is like shooting a shotgun at the side of the barn.’ Hence, it is important for companies to devise effective cyber-marketing plans. Such plans help in...
Evaluating Your Marketing Capabilities
Researches suggest that any qualitative product cannot give profitable results, unless it has been marketed well. It has been observed quite often that companies focus more on expanding their business, rather than on marketing strategies. As a result, most business organizations fail to carve a niche in the global market....
Marketing Strategy For Ecourses: Three Fast And Simple Ways To Find A Topic And Market
From the executive summary: ‘Experts suggest that companies can take the help of e-courses to enhance their business. One of the fastest ways to attract more subscribers to mailing list is to collect names by giving away e-courses. E-courses are great way to build visibility, increase people’s trust in companies,...
Supply Chain Management For Middlemen
From the executive summary: ‘Supply Chain Management SCM is a necessity in today's business. It is a driving issue. It is the centerpiece of key issues such as the global marketplace for sourcing and sales and with outsourcing. Customers are pulling inventory through their supply chain; middlemen and suppliers are...
Facilitating Decisions: A New Way To Boost Sales
The main job of a salesperson is to convince people to buy a particular product. However, experts suggest that no matter how good a salesperson is at selling, a product cannot go off the shelves unless a customer is thoroughly convinced about its benefits. Thus, salespeople should focus on good...
Vendor Managed Supply: The Win, Win Relationship
From the executive summary: ‘In a typical Vendor Managed Inventory VMI process, the supplier gains visibility of customer stock and the responsibility to replenish that stock. This is often a first step to building mutual advantage by transferring some responsibility from customer to supplier. However, a Vendor Managed Supply VMS...
Marketing And Sales Alignment: How Siebel Does It
From the executive summary: ‘Marketing and sales are inseparable processes along the demand generation continuum. The role of sales is to issue proposals, demonstrate solutions, and close deals. On the other hand, marketing involves how to introduce a product in the market.’ Experts suggest that aligning and structuring sales and...
A Predictable Supply Chain
From the executive summary: ‘The performance of all companies is significantly affected by uncertainty. It comes from six sources viz. supply, demand, cash, behavior, capital, and markets. An individual's normal response to uncertainty is to hedge a response that typically results in excess inventory holding or extended delivery commitments. In...
How Should You Test Your Marketing Strategy?
From the executive summary: ‘In many business settings, strategy is a word that has cachet. At its essence, strategy is a way to accomplish an objective. In terms of a marketing strategy, if the objective of marketing is to select, serve, and satisfy customers in a profitable manner, then a...
Are You Selling To The CEO Without Knowing It?
From the executive summary: ‘CEOs take much the same energetic, visionary approach to buying as they do to selling. Whether or not one plans to sell to them directly, it is important to understand how CEOs approach buying, as the head of the buying is usually the ultimate approver within...
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- Marketing (14 results)
- Sales (9 results)
- Sales Force Management (8 results)
- Sales Strategy (8 results)
- Marketing Research (7 results)
- Software (6 results)
- Enterprise Software (6 results)
- Supply Chain (5 results)
- Supply Chain Management (SCM) (5 results)
- Human Resources (4 results)
- SCM (3 results)
- Channel Management (3 results)
