BNET Industries
Last Fiscal Year Sales:$1.7M
- Private
- US
Dow Jones Description
Since 1999, iEntry has been an industry leader in online publishing and a leading b2b advertising resource. By maintaining extremely high standards of quality in our publications and sites, the iEntry Network continues to grow an avid readership and user base made up of CXO's, business owners, entrepreneurs, web developers and IT professionals. This same commitment to quality also powers our primary objective of providing companies with an affordable, flexible and effective means of marketing their products and services to an active, informed audience of Decision Makers with purchasing power.
CEO
Richard OrdNumber of Employees 7
Contact Information
2549 Richmond RD # 2
Lexington, Kentucky 40509-1595
1 859 514 2720
Peer Companies
NAICS Code All Other Publishers: 511199
News & Analysis
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Five Surefire Ways To Sabotage Your Next Sales Presentation: Simple Steps To Crashing And Burning
BNET
- 2009-01-01
Preparing for that big sales presentation next week? If you're looking for a can't-miss way to really screw up, this paper gives five surefire steps to failure. One or two of them should work fine, but if you're shooting for an unforgettable crash-and-burn experience, try all the steps given in...
Implementing Successful CRM And ERP Solutions
BNET
- 2005-12-21
One of the most common mistakes, we see, organizations make when implementing Customer Relationship Management CRM and Enterprise Resource Planning ERP solutions is allowing the technology and features to drive the process. Unlike most software applications - from operating systems to email and office suites, which rarely require complex configuration...
Hiring And Retaining Good Employees
BNET
- 2004-07-30
From the executive summary: ‘Hiring good employees is not only important to business, it's essential. Employees are the heart and soul of a business; they are the mechanism that makes a business run; they are the breath of life that enables a business to be something more than an idea....
Cycle Time Reduction - Driver To Supply Chain Management Results
BNET
- 2004-07-28
From the executive summary: ‘There are numerous financial and non-financial cycle time metrics, for example, on-time customer order delivery, manufacture to order complete, cash conversion cycle, and days sales outstanding. A good one should be a measure of the length of time for a process, especially one that crosses the...
Branding To Sell
BNET
- 2004-07-20
Most people often ignore quality while buying a product. Experts, however, suggest that products ought to be branded because branding depicts quality. A branded product gives more confidence than a non-branded product. In addition, brands, which are credibility based, are likely to sell more than non-credible bands. Thus, credibility is...
The Secret Sauce In Web Site Marketing
BNET
- 2004-06-16
Researches indicate that Web site marketing is about getting people to a Web site, convincing them to buy, join, subscribe, and read more. However, the aforesaid factors lead to one conclusion: words. Words are the most important ingredient of a successful and highly interesting Web site. Hence, companies that plan...
Business Processes: The Building Blocks Of An Enterprise
BNET
- 2004-06-01
From the executive summary: ‘Although automated business processes based on online technologies can create incredible value to existing business, many companies are slow to adopt technological innovations and reap benefits from them. However, of late, things have started to change.' Business processes are the building blocks of an enterprise. If...
Differentiating Yourself From The Competition
BNET
- 2004-02-27
In the contemporary world, companies must try to differentiate their goods and services from other competitors to carve a niche in the global market. Creating transcendent, physically beautiful, and emotionally compelling products can prove to be highly beneficial for increasing profitability in the global market. Experts suggest that companies must...
Client Demands That Are Tough Or Impossible To Meet
BNET
- 2004-02-17
Meeting the expectations of clients is one of the prime concerns of an organization. Perennial compliance with client expectations ensures long-term success of the organization. It also consolidates customer loyalty and strengthens the credentials of the organization in the eyes of the clients. However, there are instances when in spite...
Lead Generation: What Is It Worth?
BNET
- 2004-02-11
From the executive summary: ‘In the contemporary business era, sales discipline seems to be moving into a new-found call to action for lead generation. Time has come to redefine what sales can be, otherwise it will turn out to be yet another format for finding a way to get the...
Decision Makers
| Name (plus bio) | Position |
|---|---|
| Richard Ord | CEO |
| Murray Hunter | Chief Technology Officer |
| Pete Thiruselvam | Editor In Chief |
| Roger L Kehrt | Cfo |
| Michael McDonald | Director of Operations |
| Nathaniel Drake | Director of Business Development |
| Susan Coppersmith | Director of Sales |
Rich brings a background of internet entrepreneurial and management experience to the online newsletter and internet advertising industry. His unique vision of the internet industry has propelled iEntry to become a leader in the newsletter Marketing Industry. Rich was at the forefront of the newsletter industry, when he created one of the first HTML newsletters for his NewsLinx.com website, at the request of Netscape, Inc. in 1996. NewsLinx is recognized as the Internet's first newsletter service and has been written about in the WallStreet Journal, PC Magazine, USA Today and more. Rich later sold NewsLinx and became internet.com's Director of E-mail Operations. In that role, he developed their newsletter division from 26 newsletters to over 170 newsletters in only 18 months. Rich believes in rapid growth through innovation governed by prudent business practices.
| Organization | Position | Status |
|---|---|---|
| PC Magazine | Former |
| Organization | Position | Status |
|---|---|---|
| Jayde Online Inc | Chief Technical Officer | Current |
| Ientry, Inc. | Chief Technology Officer | Current |
| Jayde Online Inc | Programmer | Former |
| University of Manitoba | Lan Technician | Former |
In 1989, Pete graduated from Kennesaw State University, with a Bachelor of Arts degree in International Affairs. Pete received his Juris Doctor from The American University, in 1993. In 1996, Pete co-founded New World Merchants, one of the internet's first e-commerce companies. Through his affiliation with New Horizon, Pete has served as a technology instructor for several international companies, such as CNN, Delta Airlines, and BellSouth. Pete is the Editor in Chief of all iEntry Newsletters.
| Organization | Position | Status |
|---|---|---|
| Ientry, Inc. | Editor In Chief | Current |
| American University | Juris Doctor | Former |
| Kennesaw State University | Bachelor of Arts Degree In International Affairs | Former |
| Organization | Position | Status |
|---|---|---|
| Ientry, Inc. | Cfo | Current |
| Georgetown College | MBA. | Former |
| University of Kentucky | MBA. | Former |
Michael has a B.A. from the University of Kentucky, where he studied English and Education. He joined the iEntry newsletter and advertising services team in March 2000 and has been instrumental in the creation and implementation of production methodology and corporate strategy. As managing editor, Michael also brings a unique blend of technical savvy and market insight to the the production of iEntry publications.
| Organization | Position | Status |
|---|---|---|
| Ientry, Inc. | Director of Operations | Current |
| Visibility Console | Operations Director | Current |
| Webmasterworld Pubcon | Managing Editor | Current |
| University of Kentucky | B.A. | Former |
| Education, Inc. | B.A. | Former |
Nathaniel is an entrepreneurial business executive driven by significant challenges, with performance excellence and the ability to effect profitable growth. He has strong orientations in marketing, sales, business and process development and is a valuable contributor to our corporate executive team. He is skilled in leveraging organizational resources, change management, business development, alliance building, strategic growth, tactical marketing, negotiating & closing contracts with excellent judgment and timing.
| Organization | Position | Status |
|---|---|---|
| Ientry, Inc. | Director of Business Development | Current |
Susan brings to iEntry significant experience in the areas of internet sales and sales management. She leads the formulation of iEntry's successful ad sales strategy. Susan has been pivotal in building iEntry's sales team who is now one of the largest newsletter-focused ad sales teams on the internet.
| Organization | Position | Status |
|---|---|---|
| Ientry, Inc. | Director of Sales | Current |
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