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- The Impact Of Acquisition Channels On Customer Equity
- From the executive summary: ‘Customer Equity CE is a powerful new paradigm to evaluate the firm's value and to optimally allocate marketing resources. The paper explores the relationship between customer acquisition and CE. The methodologies to categorize customer acquisition channels to make them meaningful to managers and academics are examined...
- White papers 2003-08-01
- Massive Online Gaming, Small Income
- The so-called MMORPG (Massive Multiplayer Online Role-playing Game) offers users a unique experience: the chance of playing, not against a machine, which in principle is more predictable, but against or with other people. In this way, the games become unique and unrepeatable and, apparently, the amusement factor is increased. These...
- White papers 2004-05-24
- Social Entrepreneurship: The Contribution of Individual Entrepreneurs to Sustainable Development
- Social entrepreneurship is a phenomenon that has resisted attempts to establish a clear definition. A focus on organizational structures and/or what constitutes a worthy social cause has created a diverse set of terminology. Observing the positive social impact of entrepreneurs catering to basic needs, this paper recognizes their unique role...
- White papers 2004-03-01
- Testing Assumptions About Evaluating Strategic Alliance Performance
- Researchers have used a variety of measures to evaluate strategic alliance performance. This paper uses data collected on performance of R&D consortia in the U.S. and of Spain-based equity and non-equity dyadic alliances to investigate empirically five basic assumptions made by strategic alliance researchers. It finds that while several assumptions...
- White papers 2003-11-01
- Strategic Thinking: Strategy as a Shared Framework in the Mind of Managers
- Even though most academics, business people and consultants recognize that the purpose of strategy formulation can no longer be to generate strategic plans, critics of formal strategic planning offer little guidance on how to overcome its limitations and rarely address CEOs 'concerns about turning strategic vision into an operational reality....
- White papers 2002-03-01
Additional Resources
- B-School Buzz: Etiquette for MBAs, Attracting Women to EMBA Programs, New Must-Read Biz Book
- Stacy Blackman's Weekly Roundup of B-School Intelligence Executive MBA programs trying to attract more women -- Less than 20% of participants in executive MBA programs are women, and Cornell, Wharton and Columbia want to boost those numbers, the Wall Street Journal reports. London Business School and Madrid's...
- Blog posts 2009-02-06
- Merging to create synergy.(GO!)(Wharton School of the University of Pennsylvania)
- ACCORDING TO a May 2006 report from the Wharton School of the University of Pennsylvania, the total value of mergers and acquisitions reached approximately $900 billion during the first quarter of 2006, up 44% from the same period in 2005. The growth and consolidation strategy goes...
- Research articles 2007-11-01
- B-School Buzz: the "Obama Effect" on MBAs, Luxury Remains Strong, CBS Goes to Africa
- Stacy Blackman's Weekly Roundup of B-School Intelligence The "Obama Effect" -- What impact will the change in administration have on the MBA world? Deans at Duke, Northeastern, Johns Hopkins and other top schools offer their take on how factors such as the crippled economy, immigration, and the...
- Blog posts 2009-01-09
- The year of listing differently; Business-school rankings.
- The more the rankings differ, the less attention they receive FOR the first time ever, a non-American institution has topped one of the leading rankings of business schools--the purveyors of the MBAs that are meant to be passports to a corner office and a six-figure...
- Research articles 2005-09-24
- Program on European Logistics.(Cranfield University, University of Navarra, Spain)(Brief Article)
- University of Navarra's IESE Business School and Cranfield University have developed a joint program on European logistics. The four-day course will explore the trends, opportunities, and challenges faced by European supply chains. The progra University of Navarra's IESE...
- Research articles 2001-07-01
- Top Private-Equity Firms Outperform Public and Private Rivals
- Despite the current turmoil in global credit markets, private equity is here to stay and will continue to be an important source of capital, according to a new report from The Boston Consulting Group BCG and the IESE Business School of the University of Navarra in Spain. The sector's...
- Research articles 2008-02-21
- Bologna Accord Expected to Boost MBAs in Europe
- Despite having some of the world’s top business schools, Europe’s MBA programs just haven’t had the same level of penetration as their U.S. counterparts. That will likely change when the European Higher Education Area EHEA comes into existence in 2010, making higher education degrees much more compatible, comparable and...
- Blog posts 2008-11-18
- How to Use Downtime to Repair Your Organization
- Want to help your company survive the recession? Use this downtime to engage in some long-term planning, says Pankaj Ghemawat, the Anselmo Rubiralta Professor of Global Strategy at IESE Business School in Barcelona. "Downturns are a good time to perform physical and organizational repair work that simply...
- Blog posts 2009-04-24
- Stop Working for Technology - Make It Work For You
- Recently I did some executive education with high-potential managers from a large health care system. Not surprisingly these days, during the session as well as on breaks, and even when they were supposed to be working on tasks in groups, people were checking their messages, texting others, and doing work...
- Blog posts 2009-07-22
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