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ifood assistant

Kraft iPhone Application -- Will There Be Any Takers?: Kraft last week launched the food industry's first branded application for the iPhone. The iFood Assistant provides more than 7,000 recipes, creates editable shopping lists and gives directions to local grocery stores. Users can rate the different recipes and provide feedback. And, naturally, while they're waiting for...; Tags: Apple iPhone, Facebook, iFood Assistant, Food & Beverage, E-mail, Strategy, Manufacturing, Online Communications, Management, Katherine Glover; Blog posts 2008-12-30

Kraft iPhone Application â�� Will There Be Any Takers?: Kraft last week launched the food industry's first branded application for the iPhone. The iFood Assistant provides more than 7,000 recipes, creates editable shopping lists and gives directions to local grocery stores. Users can rate the different recipes and provide feedback. And, naturally, while they're waiting for the information they...; News items 2009-08-07
Five Strategies for Making a Smart App: Any smart marketer today has to think about mobile. Here's how to figure out if an app should be part of your strategy. 1. Make it super useful. For many businesses — Starwood Hotels, Target, and Bank...; Tags: Strategy, App, Kraft, Branding, Marketing, iPhone App, Application, iPhone, Starwood Hotels, Target, Bank of America, Nike, Coca-Cola, Brand Affinity, Paul Sloan; Articles 2009-09-16