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- THQ and Massive sign in-game ad deal
- THQ is hoping to increase poor game revenues after securing the services of Microsoft's Massive division to provide in-game ads for THQ's Xbox 360 and PC titles. The companies did not list all the games where the ads will be...
- Articles 2008-11-24
Additional Resources
- IGA Worldwide and NBC Universal Enter Strategic Relationship
- NEW YORK -- IGA Worldwide, Inc., the largest independent in-game advertising network, and NBC Universal Digital Media today announced they have entered into a multi-faceted agreement. Through this new relationship, the NBC Universal Digital Media Advertising Sales team will now have the opportunity to sell a portion of IGA's premium...
- Research articles 2007-10-30
- IGA Worldwide Ranks In The Top 100 Private Companies Says AlwaysOn's OnHollywood Selection Committee; Recognition Arrives Immediately Following Ad Industry's Vote Hailing IGA Worldwide as Breakout Company for 2006
- NEW YORK -- IGA Worldwide, the global market leader of in-game advertising, has been voted a Top 100 Private Company by OnHollywood, an event that showcases the top private digital media and entertainment companies at its OnHollywood executive summit May 2-4 at The Roosevelt Hotel in Hollywood, California.
- Research articles 2006-03-16
- IGA Worldwide and Atari Rev Up In-game Advertising; Photorealistic Test Drive® Unlimited joins IGA's Radial network
- NEW YORK -- IGA Worldwide, the leading independent in-game advertising company has secured Atari, Inc.'s (Nasdaq: ATAR) next major PC game release, Test DriveR Unlimited, for its in-game advertising network.
- Research articles 2006-05-15
- IGA Worldwide Appoints Media Heavyweight From THQ To Accelerate Global Revenues; Tim Walsh brings 18 years of publishing industry savvy covering games, software and music to his new role as Vice President of Media Acquisition for IGA
- NEW YORK -- IGA Worldwide, Inc the leading independent in-game advertising company, announced a 'blue chip appointment' with Tim Walsh joining the company as Vice President of Media Acquisition.
- Research articles 2006-08-07
- EA Signs Agreement to Bring In-Game Dynamic Advertising to Select Titles; Agreement With IGA Worldwide Provides Cross Platform In-Game Ad Solutions for Global Advertisers
- REDWOOD CITY, Calif. & CHERTSEY, England -- Electronic Arts Inc. (NASDAQ:ERTS) today announced an agreement with IGA Worldwide Inc., a leading independent in-game advertising network, in a move to offer marketers new dynamic advertising possibilities in select EA franchises on a global basis. Through the agreement, a portfolio of EA...
- Research articles 2006-08-31
- Sony and Omnicom Heavyweights Join IGA Worldwide; Board appointments cement market position following $12 million funding round
- NEW YORK -- In a move to further drive in-game advertising into the mainstream, former President of Sony Entertainment Europe, Chris Deering and Vice Chairman of Omnicom, Bruce Nelson have joined the board of IGA Worldwide, Inc., the global leader in 360-degree in-game advertising solutions. In February, IGA received a...
- Research articles 2006-04-27
- IGA Worldwide's Series A Expands To $17 million With New Investment From Intel Capital
- NEW YORK -- Intel Capital joins a world-class consortium of Venture Capital Investors in IGA Worldwide co- led by Easton Capital Group, Morgenthaler Ventures and DN Capital
- Research articles 2006-07-05
- Morgenthaler Focuses on Next-Generation Advertising; Investments in Rhythm NewMedia and IGA Target Promising Markets of Mobile and In-Game Advertising
- MENLO PARK, Calif. -- Following its success investing in online advertising, Morgenthaler Ventures (www.morgenthaler.com), a leading venture-capital firm, today announced two recent investments in mobile and in-game advertising. Morgenthaler has invested in Rhythm NewMedia, which provides new revenue streams for wireless carriers and effective advertising for brands; and IGA Worldwide,...
- Research articles 2006-05-09
- IGA Scores More In-Game Advertising for Sims 3
- Selling virtual space in video games has been a dream for years now, even if sometimes the reaction from gamers themselves is less than stellar. But agency IGA seems to have cracked the code, scoring two deals within the last two weeks during a time when many agencies are worried...
- Blog posts 2008-10-07
- IGA Worldwide Selected by AlwaysOn as AO100 Private Company Award Winner
- NEW YORK -- Recognized for leadership in emerging technology
- Research articles 2006-07-12
- IGA Worldwide Sees Market Acceleration For The In-Game Advertising Industry Following Microsoft's Entrance
- NEW YORK -- As the global in-game advertising market tracks towards its multi-billion dollar future, market maturation opens the door to wider media networks
- Research articles 2006-05-05
- IGA Worldwide Secures $25 Million in Series B Funding; Includes GE/NBC Universal's Peacock Equity and KTB Ventures
- Strong Endorsement of New Media Advertising Fuels Investments in Industry's Leading In-Game Advertising Network
- Research articles 2007-07-12
- IGA Worldwide Selected by AlwaysOn Media as Top 100 Private Company Award Winner
- Recognized for leadership in emerging technology
- Research articles 2007-01-19
- IGA Worldwide Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner
- Recognized for Leadership in Emerging Technology for Digital Entertainment and Media
- Research articles 2007-04-26
- Google's Adsense for Games Released for Testing
- Seth Gilbert submits: In February of 2007, Google GOOG paid $27m to acquire small in-game advertising company Adscape. The expectation was the acquired technology would quickly ramp into a Google platform to rival Microsoft’s MSFT Massive unit, IGA Worldwide and others chasing the expected boom in...
- External links 2008-10-12
- Gaming Roundup: E-Books On Nintendo DS; Acclaim's RockFree; AOL's PlaySavvy; DoubleFusion/PS3
- —Nintendo releases e-Book collection for DS : Move over Kindle, there's a new e-Reader in town—the Nintendo DS. Well ... not quite, but the game giant did announce the availability of "100 Classic Book Collection" today. The game features classic tomes from Charles Dickens, Jane Austen and Shakespeare, among...
- External links 2008-12-01
- So What Other Parts Microsoft May Sell? Massive?
- Say what you will about Microsoft (NSDQ: MSFT), at least it has been progressive enough in disposing off ad-related units that become non-core (or mismanaged, depending on who you speak to). Earlier this year it sold off FranchiseGator to Landmark Interactive and now Razorfish. One of the other units...
- External links 2009-08-09
- Microsoft's In-Game Advertising Unit Stands Up For Itself
- It’s been a difficult year for Massive, the in-game ad company that Microsoft (NSDQ: MSFT) purchased for between $200 and $400 million in 2006: The unit was disproportionately hard-hit in Microsoft’s recent layoffs (28 percent of Massive’s staff was let go)—and we had heard that Microsoft was shopping the...
- External links 2009-10-05
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