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	<title><![CDATA[ignition point technologies corp. Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to ignition point technologies corp.]]></description>
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		<title><![CDATA[Put Your Company Brand to the Test]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=58099]]></link>
		<description><![CDATA["Now that more business will be conducted across the Internet, brand recognition and trust are rapidly escalating in terms of buying influence. It's time for other players in the high-tech industry to come out from behind the curtain of invisibility, and make strong brand impressions to build these same assets....]]></description>
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		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ignition+point+technologies+corp..html"><![CDATA[Ignition Point Technologies Corp.]]></category>
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		<title><![CDATA[Increasing Your Brand Power Over Time Yields Maximum Return]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=58110]]></link>
		<description><![CDATA[This article talks about the new brand introduced to the marketplace. It is to be ensured that it reaches its maximum impact and yield to the organization. Being a part of a large organization, one's brand may have to be managed across different functional groups, geographic locations, and even international...]]></description>
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		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ignition+point+technologies+corp..html"><![CDATA[Ignition Point Technologies Corp.]]></category>
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		<title><![CDATA[Leveraging Your Brand Increases its Return]]></title>
		<link><![CDATA[http://jobfunctions.bnet.com/abstract.aspx?docid=58117]]></link>
		<description><![CDATA[Even though the marketing team will lead the branding effort, the whole company must engage to realize the bottom-line benefits of the initiative. Once your basics are completed, your brand has been articulated, communicated, measured, and successfully received by the marketplace, a more aggressive, orchestrated effort is needed to yield...]]></description>
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		<pubDate>Wed, 01 Jan 2003 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/ignition+point+technologies+corp..html"><![CDATA[Ignition Point Technologies Corp.]]></category>
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