Resources

1 Resources for

ileo

Leo Burnett Pays $15.5 Million to Settle Allegations It Defrauded the U.S. Army: Leo Burnett has agreed to settle a whistleblower lawsuit alleging that it overbilled the U.S. Army by $20 million on its advertising account. The suit alleges that Burnett systematically overbilled the government by pretending that agencies it owned were independent subcontractors. It funnelled the excess billings into a secret account,...; Tags: Advertisement, U.S. Army, Complaint, Agency, Leo Burnett, Army, LBUSA, ILEO, Government, Vertical Industries, Advertising & Promotion, Marketing, Jim Edwards; Blog posts 2009-01-07

Leo Burnett Bangkok Recruits Former Ogilvy Executive.: Bangkok Post, Thailand Knight Ridder/Tribune Business News Jul. 18--Leo Burnett Bangkok has hired Supavadee Tantiyanon, the former head of customer ralationship management CRM planning and consulting at OgilvyOne, to run its individual marketing arm, iLeo, in Thailand. With experience...; Tags: Bangkok Post, MARKETING, Thailand; Research articles 2003-07-18
The Scale of the Stupidity at Leo Burnett: With the shock of the $20 million fraud scandal at Leo Burnett now 48 hours old, it's time to assess the sheer scale of the stupidity which led to the $15.5 million settlement the agency paid to avoid being sued by the feds. The agency itself said this to the...; Tags: Advertisement, Agency, Settlement, WPP, Advertising & Promotion, Marketing, Jim Edwards; Blog posts 2009-01-08