Labels with special instructions regarding how a prescription medication should be taken or its possible side effects are often applied to pill bottles. The goal of this study was to determine whether the addition of illustrations to these labels affects patient comprehension. The paper concludes that the commonly-used illustrations on...
In this article, three successful case histories of companies that have prospered on the Internet are examined from different perspectives. Some questions are explored through three case histories: one is a portrait of Hello Direct, a large direct response firm with a presence on the Internet. The second illustration shows...
[ILLUSTRATION OMITTED] TEAM building isn't merely something organisations do because it creates harmonious work groups, or is fun to do. It is a way to bring out the power of collaboration among individuals. It is a proven method for blending the talents, skills, and inherent creativity of diverse...
[ILLUSTRATION OMITTED] WE'VE I HEARD so much about green information technology' IT, initiatives recently you'd be forgiven for thinking that everybody had this under control. You might be surprised to learn that storage vendor ONStor found that 58 per cent of the companies they surveyed were either still...
[ILLUSTRATION OMITTED] DINING OFF the banana leaf is probably as environmentally friendly as it is rustic. For the urban dweller, the banana leaf would be an unusual crockery item. For regulars or others who have at least dined once at The Banana Leaf Apolo, using the large leaf...
[ILLUSTRATION OMITTED] CORPORATE social responsibility CSR is a concept that frequently overlaps with similar approaches such as corporate sustainability, corporate sustainable development, corporate responsibility, and corporate citizenship. While CSR does not have a universal definition, many see it as the private sector's way of integrating the economic, social,...
[ILLUSTRATION OMITTED] IT IS becoming increasingly evident that organisations today are staging positive memorable experience as a new competitive edge to attract and retain customers. B Joseph Pine II and James H Gilmore, the authors of the book The Experience Economy reiterate that in the emerging experience economy,...
[ILLUSTRATION OMITTED] A BRAND is the expectations, image, and perceptions it creates in the minds of others, when they see or hear a name, product or logo. Microsoft, Nike, Toyota, Volvo, and Coke tell us how they want us to perceive their products. These brands don't communicate about...
[ILLUSTRATION OMITTED] RECENTLY I attended a presentation by a famous scientist and Olympic gold medallist. It promised to be an interesting motivational address, but was marred by several errors which could have been easily avoided if there had been more preparation and rehearsal. First, the chairperson's...
[ILLUSTRATION OMITTED] EFFECTIVE: managerial leadership demands a delicate balance between sensitivity and authority, between the whole and the parts, between loose and tight leadership styles, between functional expertise and cross-functional excellence width of knowledge, internal creating value for organisation and employees and external (creating value for investors, customers,...
[ILLUSTRATION OMITTED] WHEN ASKED what our expectation of an ideal spouse is, we are full of ideas and expectations. We are more guarded when asked about our expectation of an ideal boss. This is perhaps because an ideal boss resides in Neverland. If, on the other...
[ILLUSTRATION OMITTED] THE BEST approach for corporations supporting executives on global assignments of all types is to address both the shift from one culture to another on long-term assignments and train everyone at a managerial level in an open-minded, culturally respectful mindset that values diversity. Executives...
[ILLUSTRATION OMITTED] WRITTEN over four centuries ago, Shakespeare's plays continue to have a universal appeal for their absorbing stories (of kings, queens and dukes; of battles, rivalries and political turmoil of the time, of love, honour and betrayal), and also for the sensitive, rich, and eloquent use of...
[ILLUSTRATION OMITTED] NESTLING next to the gushing waterfalls and foliage of the Singapore Botanic Gardens Visitor Centre is a shop specialising in nature books and merchandise. The shop is owned and managed by a husband and wife team, Morten Strange and Ng Bee Choo. As a...
[ILLUSTRATION OMITTED] When you start your own business, if you are realistic, you have to know that there's a chance you may fail. Entrepreneurs, by nature, are risk takers. Starting a new business is a huge risk and as you grow a new business, you will be taking...
[ILLUSTRATIONS OMITTED] THE OFFICE environment affects people enough to increase their productivity. Because we spend more than 10 hours a day in the office, it needs to be comfortable. If possible, the majority of workers should have a window view. When visiting clients who are fortunate...
[ILLUSTRATION OMITTED] WHEN EMBER Seet, 27, joined Big Four Consultancy as an auditor, she was very happy in her work as the management was pro-family and the staff members worked as one happy family. During the employment interview with the managing partner, Lim Ooi Keat, 48,...
[ILLUSTRATION OMITTED] AS THE world moves towards ubiquitous, seamless data connectivity to support a global economy, most people will have high quality access to almost any information, anywhere, anytime, on any device. However, as barriers to access fall away, one of the key challenges organisations will...
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