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- Harnessing The Power Of Contextual Advertising Networks
- This paper explains about delivering truly effective contextual Pay-Per-Click ads. As the Pay-Per-Click Ad market continues to mature, the ways in which the ad channel is perceived and used also evolve. There are two particular areas that are currently major talking points: firstly, how Pay-Per-Click is being increasingly used as...
- White papers 2007-08-21
- Ten Landmines For E-Marketing
- Is there actually a practical check list that e-marketers can tick to ensure a successful campaign? The author believes there is, and sources the ten most important landmines to avoid if you want to stay successful and in business. So many people get e-marketing wrong that they spoil it for...
- White papers 2007-10-16
- Will 'Anarchy' Kill The Web 2.0 Experience?
- Web 2.0 promises many great things; rampant social networking, content creation and broad-based collaboration. On the tech side, Web 2.0 promises free-for-all access to the riches of the Internet with the blazing performance of the fastest desktops. The web experience would be so fast and so good that users would...
- White papers 2007-08-13
- China's Affiliate Marketing Woes
- The affiliate channel might just be the way to cut through Western-Asian cultural barriers in online marketing, especially in China. A major disconnect that exists in many of the Asian markets is that, while there is huge potential for the affiliate channel in Asia, there is a dearth of big...
- White papers 2007-11-06
- What Makes Or Breaks Landing Pages
- For many advertisers, launching successful online efforts can be a very daunting and intimidating task. Landing page optimisation is a very important first step for any online marketing effort that is often overlooked. This paper highlights some key points and tricks to help get an online campaign started on the...
- White papers 2008-01-15
- A Happy New Year For Email Marketing?
- People will still be deluged by emails telling us that we have inadequate genitalia. While it is very worrying that they must have checked (!), the greater concern is the submerging of wanted, permissioned messages in the welter of trash that we all receive. This paper gives acerbic predictions for...
- White papers 2008-01-08
- Differentiating Between Price Comparison And Cash-Back Websites
- Price comparison sites are a very powerful tool for consumers looking to make a savvy purchase online, but often users misunderstand how cash-back websites work. Cash-back sites are often placed under the same banner as price comparison sites as a way of comparing products online, but it is important to...
- White papers 2007-10-16
- 6 Steps To Penetrate Japan's Online Landscape
- Winning over Japan's online consumers is not without challenges. It's even harder for foreign marketers. With the right strategy, however, you can tap into this multi-million dollar pie. This paper explains few things to consider when implementing an internet marketing programme in Japan: starting with your website, one of the...
- White papers 2007-11-06
- Be A Rock Star Media Planner - Part 1
- This paper explains few top tips on how to become a superstar media planner: find your niche; think like a producer; and pick up the loose initiative. This industry is always looking for great people at all levels, and there seems to be no ceiling for true talent. So, this...
- White papers 2007-08-13
- Make Your Website Smart
- This paper is for maximising the web applications and improving the experience for the end user. Any website or web-based application is only as good as the overall experience that it delivers to its end users. That seems pretty straightforward. But what do you do if the experiences your website...
- White papers 2007-12-18
- Corporate Sites: Localise To Globalise
- There's no doubt we're living in a global economy, where borders are nonexistent, on the internet. A website can be reached anywhere in the world, from the largest city to the smallest village, regardless of where the website is physically located or hosted. This paper explains factors to consider when...
- White papers 2008-01-15
- The Past, Present And Future Of Behavioural Targeting
- As the digital revolution continues to evolve, we're seeing a model of online advertising that is running a marathon on one continent and now sprinting on another. Behavioural targeting has come a long way in the United States (U.S.) in the past four years, but the rapid growth across Europe...
- White papers 2007-10-09
- B2B Email: Let's Not Confuse Use With Abuse
- Nowadays, email programmes must be built around the real needs of prospects and customers. Not what marketers think their needs are, or what they will be in three months time, but what their actual needs are today. This means that marketers need to listen to customers and prospects, all day,...
- White papers 2007-08-13
- How Can Agencies Actually Begin To Tackle Their Problems?
- This paper explains problems of agencies actually begin to tackle: what the heck is a successful agency going to look like in five years time? making it entertaining! The future of great creative will have to be about delivering entertainment to people; the talent headache: how to find great staff,...
- White papers 2007-12-18
- Harnessing Interactive Marketing For The Greater Good
- There's no doubt; many of us in this industry have done very well thanks to the revived interest and growth of online commerce and advertising. However, at this time of the year, it's always nice to pause momentarily and consider those less fortunate. This paper explains top five favourite online...
- White papers 2008-01-08
- Creating SEO Friendly Landing Pages
- This paper explains practical tips and case studies on making your landing pages Search Engine Optimization SEO friendly. Getting your landing pages SEO friendly right at the start of a lead-generation campaign will over time help visibility on organic links. Apart from the objectives of awareness and obtaining share of...
- White papers 2008-01-15
- Going Beyond-Browser Without Going Beyond Expectations
- This paper explores the power of out-of-browser marketing campaigns and illustrates how to use them really well. The paper also explains an analysis of two approaches and why the companies involved did them well: desktop applications; and blog parts. With the spread of broadband, the number of websites using rich...
- White papers 2007-11-06
- Be A Rock Star Media Planner - Part 2
- This paper explains media planning like: make friends with the creative's; create a kick-ass media plan; toot your own horn; and let others toot your horn. Pull one of the creative team that you connect with aside after a group problem-solving meeting. Offer to go into greater depth with them...
- White papers 2007-08-21
- Asian Markets Are Driving The 3D Web
- Challenges abound in the highly complex virtual world transactions where open technical standards are key if its business benefits are to be realised. Asia's virtual world platform operators are seen to be playing a central role here. In most cases, virtual world currencies are governed and regulated only by the...
- White papers 2007-11-13
- Identifiable Change
- The marketing communication landscape will see significant change arising from two major United States (U.S.) events in the near future. Marketing communication is on the edge of a major revolution. Everyone knows that. Most will agree that the U.S. "Invented" the modern advertising system & mass media, mass advertising, global...
- White papers 2008-01-22
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