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- EA Signs Multiyear Agreement With Massive to Offer Dynamic In-Game Advertising on Titles for Xbox 360 and Windows-Based PC Platforms
- Agreement Enables Integration of In-Game Advertising and Premium Video Game Content into Long-Term Campaign Planning and Media Buying Processes
- Research articles 2008-03-18
- Double Fusion, THQ Sign Multi-Title In-Game Advertising Deal
- In-Game Advertising Leader Adds Next-Generation Franchises to Network
- Research articles 2007-04-09
- Macrovision and Double Fusion Partner to Offer In-Game Advertising
- SAN FRANCISCO -- The Trymedia Games division of MacrovisionR Corporation (Nasdaq:MVSN) and Double Fusion, a leading provider of in-game advertising technology and marketing solutions, today announced that they have come together to launch a new in-game advertising offering via the Trymedia Network of online portals, ISPs and e-commerce sites.
- Research articles 2006-06-09
- IGA Worldwide Sees Market Acceleration For The In-Game Advertising Industry Following Microsoft's Entrance
- NEW YORK -- As the global in-game advertising market tracks towards its multi-billion dollar future, market maturation opens the door to wider media networks
- Research articles 2006-05-05
- IGA Worldwide and Atari Rev Up In-game Advertising; Photorealistic Test Drive® Unlimited joins IGA's Radial network
- NEW YORK -- IGA Worldwide, the leading independent in-game advertising company has secured Atari, Inc.'s (Nasdaq: ATAR) next major PC game release, Test DriveR Unlimited, for its in-game advertising network.
- Research articles 2006-05-15
- Sony and Omnicom Heavyweights Join IGA Worldwide; Board appointments cement market position following $12 million funding round
- NEW YORK -- In a move to further drive in-game advertising into the mainstream, former President of Sony Entertainment Europe, Chris Deering and Vice Chairman of Omnicom, Bruce Nelson have joined the board of IGA Worldwide, Inc., the global leader in 360-degree in-game advertising solutions. In February, IGA received a...
- Research articles 2006-04-27
- WildTangent Launches Innovative In-Game Advertising Campaign for "The Seeker"
- WildTangent, Inc., the world's fastest growing online games network, in partnership with Moxie Interactive and Artix Entertainment, has launched an innovative in-game advertising campaign on behalf of "The Seeker," an action fantasy movie based on the Newberry Award winning series of books. The campaign, orchestrated by Moxie Interactive, rewards...
- Research articles 2007-10-04
- Double Fusion Hires In-Game Advertising Leader Julie Shumaker as Vice President of Sales; Former Electronic Arts Exec Responsible for Industry's First Seven-Figure Marketing Deals To Lead Double Fusion Worldwide Sales Team
- SAN FRANCISCO -- Leading independent in-game advertising company Double Fusion has brought on Julie Shumaker, the top advertising sales professional in the in-game advertising industry, as Vice President of Worldwide Sales. Shumaker, renowned for having established the industry's first seven-figure product placement deals with McDonald's and Intel in Electronic Arts'...
- Research articles 2006-08-14
- IGA Worldwide and NBC Universal Enter Strategic Relationship
- NEW YORK -- IGA Worldwide, Inc., the largest independent in-game advertising network, and NBC Universal Digital Media today announced they have entered into a multi-faceted agreement. Through this new relationship, the NBC Universal Digital Media Advertising Sales team will now have the opportunity to sell a portion of IGA's premium...
- Research articles 2007-10-30
- THQ and Double Fusion Form Multi-Title In-game Advertising Agreement; Leading Global Video Game Publisher and In-game Advertising Leader to Work Together Across Upcoming Current and Next-Generation Releases
- AGOURA HILLS, Calif. & SAN FRANCISCO -- THQ Inc. (NASDAQ:THQI) and Double Fusion, a leader in in-game advertising, announced today a multi-title relationship where Double Fusion will represent three upcoming THQ titles to advertisers and agencies. Titles include new, original properties for next-gen and licensed properties scheduled for release this...
- Research articles 2006-03-08
- Activision, Nielsen and Massive Present State of In-Game Advertising Session at Advertising Week 2007
- Session Details Why Video Games are the Advertising World's New Medium of Choice for Reaching Elusive 13-34 Year Old Males
- Research articles 2007-09-28
- Midway Announces Deal with Double Fusion and Broadening of In-Game Advertising Strategy; Company Expands Commitment to Seamless Product Integration Through Dynamic In-Game Advertising Deal and Hiring of Key Executive
- CHICAGO -- Midway Games Inc. (NYSE:MWY) announced today the broadening of its in-game advertising strategy with a multi-year multi-game deal with Double Fusion to provide dynamic, in-game advertising exclusively to select, upcoming Midway titles. Midway and Double Fusion expect to be working together to integrate real-world ad-campaigns into multiple next...
- Research articles 2006-02-23
- Yankee Group Sizes the In-Game Advertising Market Opportunity; Exponential Market Growth to Reach More than $700 Million by 2010
- BOSTON -- Yankee Group today revealed that the in-game advertising market is poised for explosive growth, garnering more than five times the current market value to reach $732 million by 2010. In a highly fragmented media environment, Yankee Group finds that video games present a promising window of opportunity as...
- Research articles 2006-04-17
- Take-Two Interactive Software, Inc. and Double Fusion Sign Multi-Title In-Game Advertising Deal
- Double Fusion to Represent Advertising Opportunities for up to Nine Sports and Action Titles from 2K and 2K Sports
- Research articles 2006-12-04
- Ubisoft Announces In-Game Advertising Partners for Tom Clancy's Splinter Cell Chaos Theory; Partnerships Link Brands with Target Audience, Add Realism to Videogames
- SAN FRANCISCO -- Today Ubisoft, one of the world's largest videogame publishers, announced its in-game advertising partners for the highly anticipated videogame Tom Clancy's Splinter Cell Chaos TheoryTM, available now for XboxR, the PlayStationR2 computer entertainment system, Nintendo GameCubeTM and PC. Advanced Micro Devices AMD, Axe and Nokia are among...
- Research articles 2005-04-04
- Yankee Group Analyst Mike Goodman to Present on In-Game Advertising at The Electronic Entertainment Expo , Los Angeles, May 9, 2006
- Yankee Group
- Research articles 2006-04-10
- Electronic Arts says in-game advertising is "just around the corner".
- Byline: Will Sinclair Byline: Will Sinclair
- Research articles 2005-09-13
- In-Game Advertising on Consoles to Reach $850 Million by 2011, According to ABI Research
- NEW YORK -- The ability to dynamically serve advertising into video games that are connected to the Internet will create a growing opportunity. As gamers connect consoles to the Internet for online gaming and commerce, publishers and their respective console partners increasingly will look to reach them through advertising --...
- Research articles 2007-08-22
- Left Behind Games Launches New In-Game Advertising Program With Dell and Jeep Leading the Way
- Left Behind Games Inc. (OTCBB: LFBG) and Double Fusion Inc., a leading advertising technology provider, have executed a new amendment which provides Left Behind Games the opportunity to develop its own sales force to offer advertising in their PC games. Currently, Dell, Jeep, game retailers and public service announcements...
- Research articles 2007-05-31
- EA Signs Agreement to Offer Dynamic In-Game Advertising on Xbox 360 and PC Titles; Agreement with Massive Provides In-Game Ad Solution for up to Four Titles
- REDWOOD CITY, Calif. -- Electronic Arts Inc. (NASDAQ:ERTS) today announced an agreement with Massive Incorporated, a leading network for video game advertising, in a move that will offer to marketers on a global basis new dynamic advertising opportunities across select EA franchises on the Xbox 360TM video game and entertainment...
- Research articles 2006-08-31
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