Resources
BNET Resources
- sort by:
- Relevance
- Date
- Popularity
- Obama Using In-Game Advertising
- In another sign that in-game advertising has come of age, the Obama campaign has placed ads urging early voting inside the video game Burnout Paradise. The game, a popular racing title for the XBox 360, has been featuring billboards for the Democratic nominee while players race each other online. ...
- Blog posts 2008-10-14
- IGA Scores More In-Game Advertising for Sims 3
- Selling virtual space in video games has been a dream for years now, even if sometimes the reaction from gamers themselves is less than stellar. But agency IGA seems to have cracked the code, scoring two deals within the last two weeks during a time when many agencies are worried...
- Blog posts 2008-10-07
- In-Game Advertising Moves to Playstation 3, But What Works?
- Sony announced today that they'll open up the Playstation 3 for in-game advertising. From the AdWeek article: Sony is opening up its PlayStation 3 platform to allow brands to advertise on the medium. The deal could be worth $100 million over three years to Sony Computer Entertainment America, Foster...
- Blog posts 2008-06-05
Additional Resources
- BNET Blogger, Jake Swearingen, Gets Blogged
- They say that it's bad for a journalist to become a part of the story. But at BNET, it's hard not to. Fame just seems to dog us like Old Yeller chasing a stick of beef jerky. It's OK, we're used to it by now. TheFounder, an...
- Blog posts 2008-05-27
- Dunkin' Donuts Caves in to Nuts
- Attention food executives: it’s good to pay attention to what’s being said about you online, but caving in to attention-mongering ideological nutbags isn’t a good strategy. Don’t spend money on advertising campaigns only to send that money down the chute when crazy bloggers and syndicated columnists make ridiculous, conspiracy-theory claims....
- Blog posts 2008-05-28
- Rachael Ray, Dunkin' Donuts and Terrorism
- The positive and the negative with celebrity endorsers is that your brand becomes intertwined with their fate. Life is grand when actress Lindsay Lohan, star of Disney's Herbie: Fully Loaded, is the fresh face on your cereal box. Until she checks in to rehab. You've probably...
- Blog posts 2008-05-29
- At MTV, Advertising and Content Continue to Merge
- At its upfronts today, MTV announced a new plan to soldier forward on "podbusting" -- essentially creating branded mini-movies that are inserted into commercial breaks. The idea is that if the ad is compelling enough, increasingly DVR-enabled users won't fast forward through, and instead watch the proceedings. From the NYT:...
- Blog posts 2008-05-09
- Text Messages Dominate the Tiny Market of Mobile Advertising, For Now
- Currently, when it comes to pushing an advertiser's message to mobile phone users 160 characters still seems to be the best length. An eMarketer report out today shows that text messaging is by far the dominant medium for reaching out to consumers via their cell phones, while also showing that...
- Blog posts 2008-07-30
- Is DVR the Difference Between U.S. and U.K. TV Markets?
- I was lucky enough to get another perspective on my post from yesterday, looking at why online ad spending is likely to outpace TV ad spending in the U.K. within a year, but will take longer for the same shift to happen in the U.S. I emailed Jeni Chapman, Executive...
- Blog posts 2008-06-20
- Advertising During a Recession
- What should marketers in a flat lining economy do? It’s clear that consumers are going to be watching their wallets a bit closer, and advertisers will have to try harder to pry pocketbooks back open in order to justify their budgets. On Monday, the Times ran a...
- Blog posts 2008-01-31
- Report: Online Ads to Outpace Print and TV by 2009
- The Internet Advertising Bureau UK released a report this week, done in concert with PricewaterhouseCoopers, showing that online advertising in the U.K., and particularly search advertising, will quickly surpass print advertising. In addition, the report says that online ad buys will beat TV ad buys by 2009. ...
- Blog posts 2008-04-08
- College Newspapers One Bright Spot for Print Advertising
- The outlook for print advertising is increasingly grim. Ad pages are down, newsrooms are getting getting slashed, and American Journalism Review's Charles Layton ran an article this month with the cheery headline "Bridging the Abyss: Why a lot of newspapers aren’t going to survive," detailing how online ad money will...
- Blog posts 2008-06-03
- Why Online Ads Will Surpass TV in the UK Within a Year (And Why They Won't in the US)
- Today another report came out, this time from Enders Analysis, showing that in the UK, online ad spending is set to outpace television by the end of the year. This only cements the conclusions an earlier Internet Ad Bureau report reached this year this year (though that report posited 2009...
- Blog posts 2008-06-18
- Q&A With Andrew Chen on Online Advertising
- Online advertising is a confusing space, so to clear up some questions, I asked Andrew Chen, Entrepreneur-in-Residence at Mohr Davidow Ventures, about his thoughts on what's ahead. BNET: If the recession is long, who are the big losers in the online ad market? Andrew...
- Blog posts 2008-08-08
- Search, As Ever, Continues to Grow Even in Hard Times
- Via MediaWeek, it looks like even if every other sector of advertising, including the majority of online, is about to feel the oncoming crunch, plucky search advertising will continue to do just fine. If search advertising has a problem, it's that advertisers are frustrated about not being able to spend...
- Blog posts 2008-10-16
- General Motors to Cut Media Spending, Drops Super Bowl
- One of the big success stories of online advertising was General Motors' pledge to shift at least half of their ad spend over to online in the next year -- a total of $1.5 billion in new cash. Now it looks like that money is up in smoke, as the...
- Blog posts 2008-09-23
- When and Where Will the Recession Hit the Advertising World?
- As the chance for a recession in the US slowly wobbles from possible to likely, the advertising world holds its breath, knowing that when costs must be cut, companies traditionally shed marketing dollars first. While nearly everyone agrees that belts will be tightened, no one seems sure when it will...
- Blog posts 2008-01-29
- Kelsey Group Predicts Massive Growth in Online Verticals
- The Kelsey Group forecasts that by 2012, spending on online classifieds in the U.S. are set to rise from $3.9 billion to $9.1 billion, while online verticals, including home services, home and garden, health care, legal and auto repair, will grow from $100 million to $5.6 billion in the...
- Blog posts 2008-04-22
- Why the iPhone Won't Revolutionize Location-Based Advertising (But May Help)
- While the new 3G iPhone will surely sell in massive quantities, will it be able to break open the tough-to-crack nut of location-based advertising? An article at ClickZ speculates: "What's going to start evolving is applications for more of a content device, rather than more of a communication device....
- Blog posts 2008-06-10
- Only Some Online Advertising Does Well in a Recession
- Over at Seeking Alpha, there's a nice run from the Fourth Annual Internet Media Dinner, with a subtle point about the recession and online marketing. While the conventional wisdom is that online advertising fares better in a recession, mainly due to lower costs of a media buy, better (or at...
- Blog posts 2008-06-11
- << Previous
- page 1 of 1
- Next >>
Presented by American Express