<?xml version="1.0" encoding="iso-8859-1" ?>
<rss version="2.0" xmlns:s="http://resources.bnet.com/">
<channel>
	<title><![CDATA[in-game advertising and jake swearingen Resources | BNET]]></title>
	<link><![CDATA[http://resources.bnet.com/topic/in-game+advertising+and+jake+swearingen.html]]></link>
	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to in-game advertising and jake swearingen]]></description>
	<s:counts start="0" returned="3" found="3" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Obama Using In-Game Advertising]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000262/obama-using-in-game-advertising/]]></link>
		<description><![CDATA[In another sign that in-game advertising has come of age, the Obama campaign has placed ads urging early voting inside the video game Burnout Paradise. The game, a popular racing title for the XBox 360, has been featuring billboards for the Democratic nominee while players race each other online. ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 14 Oct 2008 00:16:06 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[In-game Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/microsoft+xbox.html"><![CDATA[Microsoft Xbox]]></category>
		<category domain="http://resources.bnet.com/topic/gamer.html"><![CDATA[Gamer]]></category>
		<category domain="http://resources.bnet.com/topic/obama.html"><![CDATA[Obama]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/game+players.html"><![CDATA[Game Players]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/consumer+electronics.html"><![CDATA[Consumer Electronics]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ERTS</category>
		<category domain="tickers">ERTS</category>
	</item>
	<item>
		<title><![CDATA[IGA Scores More In-Game Advertising for Sims 3]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000252/iga-scores-more-in-game-advertising-for-sims-3/]]></link>
		<description><![CDATA[Selling virtual space in video games has been a dream for years now, even if sometimes the reaction from gamers themselves is less than stellar. But agency IGA seems to have cracked the code, scoring two deals within the last two weeks during a time when many agencies are worried...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 07 Oct 2008 15:57:29 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/billboard.html"><![CDATA[Billboard]]></category>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[In-game Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/sims+2.html"><![CDATA[Sims 2]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
	</item>
	<item>
		<title><![CDATA[In-Game Advertising Moves to Playstation 3, But What Works?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/100096/in-game-advertising-moves-to-playstation-3-but-what-works/]]></link>
		<description><![CDATA[Sony announced today that they'll open up the Playstation 3 for in-game advertising.Â  From the AdWeek article:  Sony is opening up its PlayStation 3 platform to allow brands to advertise on the medium. The deal could be worth $100 million over three years to Sony Computer Entertainment America, Foster...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 05 Jun 2008 19:09:08 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[In-game Advertising]]></category>
		<category domain="http://resources.bnet.com/topic/electronic+arts+inc..html"><![CDATA[Electronic Arts Inc.]]></category>
		<category domain="http://resources.bnet.com/topic/sony+playstation+3.html"><![CDATA[Sony PlayStation 3]]></category>
		<category domain="http://resources.bnet.com/topic/sony+playstation.html"><![CDATA[Sony Playstation]]></category>
		<category domain="http://resources.bnet.com/topic/games.html"><![CDATA[Games]]></category>
		<category domain="http://resources.bnet.com/topic/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://resources.bnet.com/topic/jake+swearingen.html"><![CDATA[Jake Swearingen]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ERTS</category>
		<category domain="tickers">ERTS</category>
	</item>
</channel>
</rss>
