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- EA Signs Multiyear Agreement With Massive to Offer Dynamic In-Game Advertising on Titles for Xbox 360 and Windows-Based PC Platforms
- Agreement Enables Integration of In-Game Advertising and Premium Video Game Content into Long-Term Campaign Planning and Media Buying Processes
- Research articles 2008-03-18
- EA Signs Agreement to Offer Dynamic In-Game Advertising on Xbox 360 and PC Titles; Agreement with Massive Provides In-Game Ad Solution for up to Four Titles
- REDWOOD CITY, Calif. -- Electronic Arts Inc. (NASDAQ:ERTS) today announced an agreement with Massive Incorporated, a leading network for video game advertising, in a move that will offer to marketers on a global basis new dynamic advertising opportunities across select EA franchises on the Xbox 360TM video game and entertainment...
- Research articles 2006-08-31
- Obama Using In-Game Advertising
- In another sign that in-game advertising has come of age, the Obama campaign has placed ads urging early voting inside the video game Burnout Paradise. The game, a popular racing title for the XBox 360, has been featuring billboards for the Democratic nominee while players race each other online. ...
- Blog posts 2008-10-14
Additional Resources
- Microsoft Q1 2010 by the numbers: Windows license sales at record levels
- By Joe Wilcox , Betanews Microsoft may have quite a headache, but the economy finally isn't whacking the company as hard. This morning, Microsoft announced fiscal 2010 first quarter results before Wall Street's opening bell, beating analyst consensus expectations. Mixing metaphors, Microsoft's results don't...
- News items 2009-10-23
- Search With Microsoft, Win a Prize!
- Microsoft is rolling out yet another way to entice users over to is failing search engine -- prizes! This comes after the Redmond-based giant tried paying customers with its Cashback initiative to draw users to its Microsoft Live Search at the beginning of the summer, which turned out to...
- Blog posts 2008-10-02
- What Will Microsoft Do With $3.75B?
- Microsoft is raising $3.75 billion through a bond offering that should be candy to Wall Street. Moody's Investor Services rates the bonds AAA because of "the company's position as the world's largest software company with a strong and defensible market position throughout its diverse core offerings." That's for anyone who...
- Blog posts 2009-05-12
- Broadband Content Bits: XBox-Sky; Sony-Vidzone; Sky IPTV; Radio Website
- —XBox-Sky: BSkyB’s Sky Player service has finally gone live on Microsoft’s XBox 360 console offering Sky channels on a live and on-demand basis. You don’t need a satellite dish—but you do need a gold XBox Live membership worth £40 a year in order to buy Sky subscription packages. Via...
- External links 2009-10-27
- Microsoft aims to sell Razorfish to major ad companies
- Microsoft is reportedly pitching a deal to five of the world’s major ad companies in a bid to find a buyer for its digital ad agency Razorfish. WPP Group is thought to have started due diligence on a possible deal, with Omnicom, Publicis, Interpublic and Dentsu also said to...
- Articles 2009-07-13
- Industry Moves: CBS; Razorfish; Microsoft; Buzztime
- -- *CBS*: Aaron Radin has stepped down from his post as SVP-ad sales and business development for *CBS* Television Stations Digital Media Group, he told paidContent. Prior to joining *CBS* he was VP-business development and ad sales strategy for GoldPocket Interactive, and earlier managed sales at Walt *Disney* Internet...
- External links 2008-12-12
- Microsoft Windows Phone Moves to Crispin
- SAN FRANCISCO Microsoft has moved its Windows phone assignment to lead consumer shop Crispin Porter + Bogusky, a unit of MDC Partners, from Interpublic Group's McCann Erickson ahead of the Windows 7 launch in October, sources said.Marketing support behind the roll-out of the Windows 7 operating system for mobile devices...
- News items 2009-08-14
- MySpace Finishes Its AcqHire of iLike: Don't Think Music, Think "Socialization of Content". Plus! The Internal Memo [MediaMemo]
- Now that MySpace has finished its acquisition of iLike, what it's going to do with it? Don't think music, MySpace CEO Owen Van Natta stressed in a press conference today — think about "socialization of content". What does that mean? Pretty vague, which I gather is Van Natta's intention. But...
- News items 2009-08-19
- YouTube in talks over offering film rental service
- YouTube is in talks with leading movie studios about introducing a rental service for films that would be streamed from its site, according to people close to the negotiations.The move would put Google, YouTube's owner, in direct competition with a host of other companies providing movies online, including Amazon,...
- External links 2009-09-02
- X marks a winner's spot.
- Jun 18, 2003 (The Sydney Morning Herald - ABIX via COMTEX) A Sydney advertising agency has won a Silver Lion award at the 2003 Cannes International Advertising Festival. On 18 June 2003, Whybin Lawrence TBWA and its digital arm, Tequila Sydney, won the award in...
- Research articles 2003-06-18
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