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- Obama Using In-Game Advertising
- In another sign that in-game advertising has come of age, the Obama campaign has placed ads urging early voting inside the video game Burnout Paradise. The game, a popular racing title for the XBox 360, has been featuring billboards for the Democratic nominee while players race each other online. ...
- Blog posts 2008-10-14
- IGA Scores More In-Game Advertising for Sims 3
- Selling virtual space in video games has been a dream for years now, even if sometimes the reaction from gamers themselves is less than stellar. But agency IGA seems to have cracked the code, scoring two deals within the last two weeks during a time when many agencies are worried...
- Blog posts 2008-10-07
- In-Game Advertising Moves to Playstation 3, But What Works?
- Sony announced today that they'll open up the Playstation 3 for in-game advertising. From the AdWeek article: Sony is opening up its PlayStation 3 platform to allow brands to advertise on the medium. The deal could be worth $100 million over three years to Sony Computer Entertainment America, Foster...
- Blog posts 2008-06-05
Additional Resources
- nasdaq.com Joins DoubleClick's Select Business Network in the Personal Finance Affinity Group; Agreement Marks First Time nasdaq.com Accepts Advertising
- Business, Technology, Advertising &Media Editors NEW YORK--BUSINESS WIRE--Jan. 25, 2000 DoubleClick Inc. (Nasdaq:DCLK), the leading global Internet advertising solutions company, announced today that nasdaq.com, the world's first electronic stock market, has joined DoubleClick's Business Network as a Select site under the Personal Finance affinity group. DoubleClick's Select Network...
- Research articles 2000-01-25
- This medium has a personal message. (ink-jet messaging and personalization technology)
- Ink-jet messaging and personalization technology can boost marketing and advertising. At Quebecor Printing's Mt. Morris, Ill. plant, selective binding and ink-jet imaging technology allow magazine, catalog, and direct-mail customers to produce as many as 20,000 different book versions. This capability allows...
- Research articles 1994-08-01
- Mashable's Weekly Conference and Event Guide
- It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
- News items 2009-11-09
- Interactive Advertising Must Tackle Data Mining Taboo
- The elephant in the room at Advertising Week sessions in New York beginning today is the ongoing reluctance of companies to mine user preferences and other data many consumers are willing to share in exchange for more relevant products and services. The complicated business of...
- Blog posts 2009-09-21
- Need to know: Phorm shares fall ... Carillion contract ... Holcim profits down ...
- View video and Need to Know interactive heatmap Economics Retail sales: Official figures showed that high street sales rose by 0.4 per cent on the month during July, taking the annual rate to a gain of 3.3 per cent, the biggest increase since May 2008. Analysts had predicted a monthly...
- News items 2009-08-20
- How Mobile Apps Are Revolutionizing Advertising.
- The Success of Apple's iPhone app store has led to a stampede of brands creating games, services, and other applications as marketing tools. It's an entirely new medium for Madison Avenue, and it is quickly becoming a powerful way to influence consumers. ...
- Articles 2009-09-16
- Up close and personal: personal video recorders and other flexible TV viewing options will have catastrophic impact on advertising-dependent television. Chris Forrester outlines the situation in markets where tomorrow's technology for Asia is being used t
- "Personal Video Recorders are set to be the biggest thing in television since, well colour TV." So--predictably--says the sales and marketing boss of a leading PVR manufacturing company. We'll excuse him his enthusiasm, but there's a buil "Personal Video Recorders are set to be...
- Research articles 2005-03-01
- `Personal Radio' Coming to U.K.; Command Audio Teams with Industry Leaders to Bring Revolutionary Service to Digital Radio
- Business Editors LONDON--BUSINESS WIRE--Feb. 14, 2001 In a revolutionary development for digital radio, US technology firm, Command Audio, has teamed up with leading UK broadcaster Capital Radio plc and UBC Media Group plc in a new joint venture -- Command Audio-UK. The new company will bring on-demand...
- Research articles 2001-02-14
- Mad in Seattle: Microsoft's Proxy Fight Is All Wrong
- Mad in Seattle: Microsoft's Proxy Fight Is All WrongI agreeCompletely.Mad Yahoos in SeattleI tend to agree with your outlook; however, it is almost shortsighted to think that Microsoft doesn't have a much grander plan or vision for their plans with the now turned hostile takeover of Yahoo. Your comments...
- Discussion threads 2008-02-20
- Network PVR Will Fuel Growth in the Digital Video Recording Market, But Serious Challenges Remain, Says ABI Research
- NEW YORK -- Network-based personal video recording nPVR stands as a technology that could radically change pricing metrics, advertising, and content distribution on video networks. Once the technology is proven and content providers sign onCoaccording to a new study from ABI ResearchConPVR will help to fuel the overall digital video...
- Research articles 2006-10-11
- Network PVR will fuel growth in the digital video recording market, but serious challenges remain, says ABI Research.(MARKET INTELLIGENCE)
- Network-based personal video recording nPVR stands as a technology that could radically change pricing metrics, advertising, and content distribution on video networks. Once the technology is proven and content providers sign on--according to a new study from ABI Research--nPVR will help to fuel the overall digital...
- Research articles 2006-10-01
- Mastering the Legal Issues in e-Commerce
- When implementing an e-business strategy, one must fully understand any key legal issues—like copyright infringement laws and the principles of libel—early on. There are also more specific and technical restrictions that can affect or restrict the sale of your product within particular jurisdictions. You need to know what these rules...
- Articles 2007-10-19
- Sometrics: How to make Dollars (and Sense) of the Social Web
- "We're pioneers in mining social intelligence," Ian Swanson, CEO of Sometrics, told me during our interview today. Swanson was one of the presenters at yesterday's Under The Radar conference at Microsoft's campus in Mountain View. "We've figured out to supply both publishers and advertisers the metrics they need to monetize...
- Blog posts 2008-06-04
- Investigating Mobile Marketing
- Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
- Articles 2007-11-19
- Phorm shares fall on news of OFT study
- Tom Young, Computing, Friday 21 August 2009 at 10:26:00 Twenty per cent fall in share price comes after news that regulator will look at issues around online advertising The share price of controversial behavioural advertising firm Phorm fell by more than 20 per cent in early trading yesterday, after...
- News items 2009-08-21
- What Is Behavioral Targeting?
- Better, more sophisticated software analytic tools are allowing Web advertisers to precisely target ads to their most coveted consumers How It Works ...
- Articles 2008-05-01
- Communique. (Creative Technology Ltd. settles lawsuit against Orchid Technology and Cardinal Technologies) (Brief Article)
- SINGAPORE--Creative Technology Ltd., parent company of Creative Labs and developer of the Sound Blaster audio standard for personal computers, said it has reached settlements in the false advertising lawsuits brought by the company against Orchid TechnSINGAPORE--Creative Technology Ltd., parent company of Creative Labs and developer of...
- Research articles 1995-01-09
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