SAN FRANCISCO -- The Trymedia Games division of MacrovisionR Corporation (Nasdaq:MVSN) and Double Fusion, a leading provider of in-game advertising technology and marketing solutions, today announced that they have come together to launch a new in-game advertising offering via the Trymedia Network of online portals, ISPs and e-commerce sites.
WildTangent, Inc., the world's fastest growing online games network, in partnership with Moxie Interactive and Artix Entertainment, has launched an innovative in-game advertising campaign on behalf of "The Seeker," an action fantasy movie based on the Newberry Award winning series of books. The campaign, orchestrated by Moxie Interactive, rewards...
NEW YORK -- As the global in-game advertising market tracks towards its multi-billion dollar future, market maturation opens the door to wider media networks
NEW YORK -- IGA Worldwide, the leading independent in-game advertising company has secured Atari, Inc.'s (Nasdaq: ATAR) next major PC game release, Test DriveR Unlimited, for its in-game advertising network.
NEW YORK -- IGA Worldwide, Inc., the largest independent in-game advertising network, and NBC Universal Digital Media today announced they have entered into a multi-faceted agreement. Through this new relationship, the NBC Universal Digital Media Advertising Sales team will now have the opportunity to sell a portion of IGA's premium...
NEW YORK -- In a move to further drive in-game advertising into the mainstream, former President of Sony Entertainment Europe, Chris Deering and Vice Chairman of Omnicom, Bruce Nelson have joined the board of IGA Worldwide, Inc., the global leader in 360-degree in-game advertising solutions. In February, IGA received a...
SAN FRANCISCO -- Leading independent in-game advertising company Double Fusion has brought on Julie Shumaker, the top advertising sales professional in the in-game advertising industry, as Vice President of Worldwide Sales. Shumaker, renowned for having established the industry's first seven-figure product placement deals with McDonald's and Intel in Electronic Arts'...
AGOURA HILLS, Calif. & SAN FRANCISCO -- THQ Inc. (NASDAQ:THQI) and Double Fusion, a leader in in-game advertising, announced today a multi-title relationship where Double Fusion will represent three upcoming THQ titles to advertisers and agencies. Titles include new, original properties for next-gen and licensed properties scheduled for release this...
CHICAGO -- Midway Games Inc. (NYSE:MWY) announced today the broadening of its in-game advertising strategy with a multi-year multi-game deal with Double Fusion to provide dynamic, in-game advertising exclusively to select, upcoming Midway titles. Midway and Double Fusion expect to be working together to integrate real-world ad-campaigns into multiple next...
BOSTON -- Yankee Group today revealed that the in-game advertising market is poised for explosive growth, garnering more than five times the current market value to reach $732 million by 2010. In a highly fragmented media environment, Yankee Group finds that video games present a promising window of opportunity as...
SAN FRANCISCO -- Today Ubisoft, one of the world's largest videogame publishers, announced its in-game advertising partners for the highly anticipated videogame Tom Clancy's Splinter Cell Chaos TheoryTM, available now for XboxR, the PlayStationR2 computer entertainment system, Nintendo GameCubeTM and PC. Advanced Micro Devices AMD, Axe and Nokia are among...
NEW YORK -- The ability to dynamically serve advertising into video games that are connected to the Internet will create a growing opportunity. As gamers connect consoles to the Internet for online gaming and commerce, publishers and their respective console partners increasingly will look to reach them through advertising --...
Left Behind Games Inc. (OTCBB: LFBG) and Double Fusion Inc., a leading advertising technology provider, have executed a new amendment which provides Left Behind Games the opportunity to develop its own sales force to offer advertising in their PC games. Currently, Dell, Jeep, game retailers and public service announcements...
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