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	<title><![CDATA[in-game advertising Resources | BNET]]></title>
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	<description><![CDATA[White papers, case studies, business articles, and blog posts relating to in-game advertising]]></description>
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		<title><![CDATA[Microsoft's In-Game Advertising Unit Stands Up For Itself]]></title>
		<link><![CDATA[http://dw.com.com/redir?destUrl=http%3A%2F%2Fpaidcontent.org%2Farticle%2F419-microsofts-in-game-advertising-unit-stands-up-for-itself%2F&siteid=23&tag=contentnext]]></link>
		<description><![CDATA[ It&#8217;s been a difficult year for Massive, the in-game ad company that Microsoft (NSDQ: MSFT) purchased for between $200 and $400 million in 2006: The unit was disproportionately hard-hit in Microsoft&#8217;s recent layoffs (28 percent of Massive&#8217;s staff was let go)&#8212;and we had heard that Microsoft was shopping the...]]></description>
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		<pubDate>Mon, 05 Oct 2009 18:50:00 -0700</pubDate>
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		<title><![CDATA[28% of Microsoft's Massive In-Game Ad Unit Laid Off]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/10002003/28-of-microsofts-massive-in-game-ad-unit-laid-off/]]></link>
		<description><![CDATA[Game news website Gamasutra reported that as part of Microsoft's effort to lay off 5,000 employees, 28 percent of staff at its Massive in-game advertising unit have been given the boot.    You have to do a little math to figure out how many, exactly, have been let...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 07 May 2009 11:04:13 -0700</pubDate>
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		<title><![CDATA[Obama Using In-Game Advertising]]></title>
		<link><![CDATA[http://www.bnet.com/5208-14024-0.html?forumID=1&threadID=3947&messageID=19013&start=0]]></link>
		<description><![CDATA[Obama Using In-Game AdvertisingRE: Obama Using In-Game AdvertisingI think it's an awesome move. The campaign managers know where America hangs out.]]></description>
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		<pubDate>Thu, 16 Oct 2008 18:02:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
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		<title><![CDATA[Obama Using In-Game Advertising]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000262/obama-using-in-game-advertising/]]></link>
		<description><![CDATA[In another sign that in-game advertising has come of age, the Obama campaign has placed ads urging early voting inside the video game Burnout Paradise. The game, a popular racing title for the XBox 360, has been featuring billboards for the Democratic nominee while players race each other online. ...]]></description>
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		<pubDate>Tue, 14 Oct 2008 00:16:06 -0700</pubDate>
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		<title><![CDATA[IGA Scores More In-Game Advertising for Sims 3]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/1000252/iga-scores-more-in-game-advertising-for-sims-3/]]></link>
		<description><![CDATA[Selling virtual space in video games has been a dream for years now, even if sometimes the reaction from gamers themselves is less than stellar. But agency IGA seems to have cracked the code, scoring two deals within the last two weeks during a time when many agencies are worried...]]></description>
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		<pubDate>Tue, 07 Oct 2008 15:57:29 -0700</pubDate>
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		<title><![CDATA[In-Game Advertising Moves to Playstation 3, But What Works?]]></title>
		<link><![CDATA[http://industry.bnet.com/advertising/100096/in-game-advertising-moves-to-playstation-3-but-what-works/]]></link>
		<description><![CDATA[Sony announced today that they'll open up the Playstation 3 for in-game advertising.Ã‚Â  From the AdWeek article:  Sony is opening up its PlayStation 3 platform to allow brands to advertise on the medium. The deal could be worth $100 million over three years to Sony Computer Entertainment America, Foster...]]></description>
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		<pubDate>Thu, 05 Jun 2008 19:09:08 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/advertisement.html"><![CDATA[Advertisement]]></category>
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		<title><![CDATA[EA Signs Multiyear Agreement With Massive to Offer Dynamic In-Game Advertising on Titles for Xbox 360 and Windows-Based PC Platforms]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2008_March_18/ai_n24926723]]></link>
		<description><![CDATA[Agreement Enables Integration of In-Game Advertising and Premium Video Game Content into Long-Term Campaign Planning and Media Buying Processes]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 18 Mar 2008 00:00:00 -0700</pubDate>
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		<title><![CDATA[IGA Worldwide and NBC Universal Enter Strategic Relationship]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Oct_30/ai_n27425295]]></link>
		<description><![CDATA[NEW YORK -- IGA Worldwide, Inc., the largest independent in-game advertising network, and NBC Universal Digital Media today announced they have entered into a multi-faceted agreement. Through this new relationship, the NBC Universal Digital Media Advertising Sales team will now have the opportunity to sell a portion of IGA's premium...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Tue, 30 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
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		<title><![CDATA[WildTangent Launches Innovative In-Game Advertising Campaign for "The Seeker"]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200710/ai_n21032138]]></link>
		<description><![CDATA[WildTangent, Inc., the world's fastest growing online games network, in partnership with Moxie Interactive and Artix Entertainment, has launched an innovative in-game advertising campaign on behalf of "The Seeker," an action fantasy movie based on the Newberry Award winning series of books.  The campaign, orchestrated by Moxie Interactive, rewards...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 04 Oct 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
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		<title><![CDATA[Activision, Nielsen and Massive Present State of In-Game Advertising Session at Advertising Week 2007]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_Sept_28/ai_n20526039]]></link>
		<description><![CDATA[Session Details Why Video Games are the Advertising World's New Medium of Choice for Reaching Elusive 13-34 Year Old Males]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 28 Sep 2007 00:00:00 -0700</pubDate>
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		<category domain="http://rss.financialcontent.com/stocksymbol">ATVI</category>
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		<title><![CDATA[In-Game Advertising on Consoles to Reach $850 Million by 2011, According to ABI Research]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_August_22/ai_n27351209]]></link>
		<description><![CDATA[NEW YORK -- The ability to dynamically serve advertising into video games that are connected to the Internet will create a growing opportunity. As gamers connect consoles to the Internet for online gaming and commerce, publishers and their respective console partners increasingly will look to reach them through advertising --...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Wed, 22 Aug 2007 00:00:00 -0700</pubDate>
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		<title><![CDATA[Left Behind Games Launches New In-Game Advertising Program With Dell and Jeep Leading the Way]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_pwwi/is_200705/ai_n19196930]]></link>
		<description><![CDATA[Left Behind Games  Inc. (OTCBB: LFBG) and Double Fusion Inc., a leading advertising technology provider, have executed a new amendment which provides Left Behind Games the opportunity to develop its own sales force to offer advertising in their PC games. Currently, Dell, Jeep, game retailers and public service announcements...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 31 May 2007 00:00:00 -0700</pubDate>
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		<title><![CDATA[Double Fusion, THQ Sign Multi-Title In-Game Advertising Deal]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2007_April_9/ai_n18792039]]></link>
		<description><![CDATA[In-Game Advertising Leader Adds Next-Generation Franchises to Network]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 09 Apr 2007 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
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		<title><![CDATA[Take-Two Interactive Software, Inc. and Double Fusion Sign Multi-Title In-Game Advertising Deal]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_Dec_4/ai_n16881303]]></link>
		<description><![CDATA[Double Fusion to Represent Advertising Opportunities for up to Nine Sports and Action Titles from 2K and 2K Sports]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 04 Dec 2006 00:00:00 -0800</pubDate>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
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		<title><![CDATA[EA Signs Agreement to Offer Dynamic In-Game Advertising on Xbox 360 and PC Titles; Agreement with Massive Provides In-Game Ad Solution for up to Four Titles]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_August_31/ai_n26972671]]></link>
		<description><![CDATA[REDWOOD CITY, Calif. -- Electronic Arts Inc. (NASDAQ:ERTS) today announced an agreement with Massive Incorporated, a leading network for video game advertising, in a move that will offer to marketers on a global basis new dynamic advertising opportunities across select EA franchises on the Xbox 360TM video game and entertainment...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 31 Aug 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/agreement.html"><![CDATA[agreement]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">ERTS</category>
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		<title><![CDATA[Double Fusion Hires In-Game Advertising Leader Julie Shumaker as Vice President of Sales; Former Electronic Arts Exec Responsible for Industry's First Seven-Figure Marketing Deals To Lead Double Fusion Worldwide Sales Team]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_August_14/ai_n16620812]]></link>
		<description><![CDATA[SAN FRANCISCO -- Leading independent in-game advertising company Double Fusion has brought on Julie Shumaker, the top advertising sales professional in the in-game advertising industry, as Vice President of Worldwide Sales. Shumaker, renowned for having established the industry's first seven-figure product placement deals with McDonald's and Intel in Electronic Arts'...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 14 Aug 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
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		<title><![CDATA[Macrovision and Double Fusion Partner to Offer In-Game Advertising]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_June_9/ai_n26891974]]></link>
		<description><![CDATA[SAN FRANCISCO -- The Trymedia Games division of MacrovisionR Corporation (Nasdaq:MVSN) and Double Fusion, a leading provider of in-game advertising technology and marketing solutions, today announced that they have come together to launch a new in-game advertising offering via the Trymedia Network of online portals, ISPs and e-commerce sites.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 09 Jun 2006 00:00:00 -0700</pubDate>
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		<title><![CDATA[IGA Worldwide and Atari Rev Up In-game Advertising; Photorealistic Test Drive® Unlimited joins IGA's Radial network]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_May_15/ai_n16361514]]></link>
		<description><![CDATA[NEW YORK -- IGA Worldwide, the leading independent in-game advertising company has secured Atari, Inc.'s (Nasdaq: ATAR) next major PC game release, Test DriveR Unlimited, for its in-game advertising network.]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Mon, 15 May 2006 00:00:00 -0700</pubDate>
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		<title><![CDATA[IGA Worldwide Sees Market Acceleration For The In-Game Advertising Industry Following Microsoft's Entrance]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_May_5/ai_n26852592]]></link>
		<description><![CDATA[NEW YORK -- As the global in-game advertising market tracks towards its multi-billion dollar future, market maturation opens the door to wider media networks]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Fri, 05 May 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
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	<item>
		<title><![CDATA[Sony and Omnicom Heavyweights Join IGA Worldwide; Board appointments cement market position following $12 million funding round]]></title>
		<link><![CDATA[http://findarticles.com/p/articles/mi_m0EIN/is_2006_April_27/ai_n26842091]]></link>
		<description><![CDATA[NEW YORK -- In a move to further drive in-game advertising into the mainstream, former President of Sony Entertainment Europe, Chris Deering and Vice Chairman of Omnicom, Bruce Nelson have joined the board of IGA Worldwide, Inc., the global leader in 360-degree in-game advertising solutions. In February, IGA received a...]]></description>
		<s:doctype><![CDATA[Research articles]]></s:doctype>
		<pubDate>Thu, 27 Apr 2006 00:00:00 -0700</pubDate>
		<category domain="http://resources.bnet.com/topic/board.html"><![CDATA[board]]></category>
		<category domain="http://resources.bnet.com/topic/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
		<category domain="http://resources.bnet.com/topic/sony+corp..html"><![CDATA[Sony Corp.]]></category>
		<category domain="http://resources.bnet.com/topic/.html"><![CDATA[]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SNE</category>
		<category domain="tickers">SNE</category>
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