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- Pay for Performance: Online Advertising's Penicillin
- Pay-for-performance advertising is a tool to accomplish a job. Marketers have myriad business and marketing objectives they can leverage the Internet to accomplish. For some, pay-for-performance advertising is the right tool. Affiliate programs, paid search, online retail, straight direct marketing, barter deals, and monetization of remnant inventory are all objectives...
- White papers 2002-11-11
- Pay for Performance a Good Choice?: Do the Math
- The pay-for-performance trend is pervasive throughout the online ad world right now, and this fact has not been lost on the ad networks. While many of the larger, traditionally CPM-focused networks such as Real Media are beginning to offer a menu of cost-per-click advertising, several networks are exclusively pay-for-performance focused,...
- White papers 2001-01-15
- Local and Regional Search: A Primer
- With Overture's launch of local search listing targeting, Google's enhancement of local search targeting, and renewed interest in Internet Yellow Pages IYPs, local search marketing is heating up. Is local search just for local businesses? How do local search providers differ? Should national marketers use local search as part of...
- White papers 2004-07-09
- End Cookie-Cutter Media Buys
- While it's true that account reps labor to come up with media strategies that will theoretically produce the desired results, their limited flexibility with site placement and pricing models generally have them presenting a selection of cookie-cutter ad formats saddled with rate card prices. The formats and placements recommended may...
- White papers 2002-12-26
- Reports of Affiliate Programs' Death Are Greatly Exaggerated
- Instead of trolling for random affiliates to sign up for their programs, smart marketers are looking for key partnerships that deliver ongoing revenue. To keep that revenue flowing, one needs to find partners that will continually perform, do repetitive marketing, and conduct reseller channel development. Affiliate programs are not dead;...
- White papers 2002-08-23
- Use E-Mail To Boost Offline Retail Sales
- You have one or more retail stores and you don't use email to increase store traffic, you may be missing a huge opportunity. Three of every four consumers go online, search for products or services, then visit a retail store to actually buy it. Instead of ordering quickly and easily...
- White papers 2005-02-07
Additional Resources
- Pernod to Boost Investment Behind Strategic Brands
- Dear Client: While some companies are cutting back in Advertising and Promotional (A&P) spend, Pernod Ricard is investing more in its strategic brands, the company said today in its fiscal year (ended June 30) earnings call. And although 2009 was a â??difficultâ?? year for everyone marred by consumers shifting...
- News items 2009-09-03
- Wisdom of the Pros
- Six experts who sell ideas for a living explain the secrets of their success. The Advertising Executive Arthur Bijur, President, Cliff Freeman and Partners His Customers: Chief marketing officers His Technique: Sell the...
- Articles 2007-03-19
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