Incredimail Ltd.

Ofer Adler co-founded IncrediMailTM and has been our Chief Executive Officer since February 2008 and Chief Product Officer and a director since our incorporation. He is responsible for the overall management of IncrediMail, while remaining directly responsible for the design of all major IncrediMail applications and websites. Before founding IncrediMail, Mr. Adler worked as a trader and portfolio manager at Clal Insurance from 1997 to 1999, and as a trader and technical analysis expert at Batucha, Israel's largest private brokerage firm, from 1994 to 1997.

Yaron Adler co-founded IncrediMailTM in November 1999 and served as our Chief Executive Officer and a director since our incorporation and until February 2008. In February 2008, Yaron, while remaining Director, was appointed President of IncrediMail. In 1999, prior to founding IncrediMail, Mr. Adler provided consulting services to Israeli start-up companies regarding Internet products, services and technologies. Mr. Adler served as a Product Manager from 1997 to 1999, and as a software engineer from 1994 to 1997, at Tecnomatix Technologies Ltd., a software company that develops and markets production-engineering solutions to complex automated manufacturing lines that fill the gap between product design and production. In 1993, Mr. Adler held a software engineer position at Intel Israel. He has a B.A. in Computer Science & Economics from Tel-Aviv University.

Yuval Hamudot, IncrediMail's Chief Technology Officer, is responsible for the technological design and development of our products and online system. In that capacity he manages our research and development team as well as our quality assurance and information technology teams. Previously Yuval Hamudot served as IncrediMail's Vice President of Research and Development. Yuval has been with IncrediMail since its founding in 2000. Prior to working at IncrediMail, Yuval Hamudot served on the computer unit ("Mamram") of the IDF. He has a B.Sc. in computer science from Tel Aviv University and an M.B.A. from Bar-Ilan University.

James H. Lee is an external director since March 2006. He is an industry leader in electronic securities brokerage and trading systems providers. Since 2004, he has been a private investor and a member of the boards of directors of a number of start-up organizations. In 1995, Mr. Lee founded Momentum Securities LLC, a direct-access broker dealer, which merged with Tradescape Corp, a provider of advanced trading systems for active and professional traders, in 1999. Mr. Lee was the Vice Chairman of the Board of Tradescape Corp. from 1999 to 2002. In June 2002, Momentum Securities and Tradescape were acquired by E*Trade Financial for consideration of up to $280 million. At the time of the acquisition, Momentum Securities was the largest direct-access broker dealer in the world as measured by revenues and trade volume. From 2002 to 2003, Mr. Lee was responsible for the sale and integration into E*Trade Financial of Momentum Securities and Tradescape (renamed E*Trade Professional Trading, LLC). In addition to his responsibilities regarding Momentum Securities, from 1989 to 2000, Mr. Lee was a portfolio manager and registered representative with Pension Management Company in Houston, Texas. Mr. Lee began his career as an investment banker with The First Boston Corporation and subsequently with Lehman Brothers in their oil and gas groups. Mr. Lee won the Ernst & Young LLP Entrepreneur of the Year in eServices for the South/West region in 2001. Mr. Lee has a B.B.A. in finance and an M.B.A. in finance from the University of Texas at Austin and holds a certification from the Centre for Hedge Fund Research and Education at London Business School in the United Kingdom. Mr. Lee serves on the $100-billion Teacher Retirement System of Texas Board of Trustees. Mr. Lee also serves in President Bush's administration as a member of the U.S. Small Business Administration's National Advisory Council.

Yair M. Zadik has served as our director since 2001. He is the Co-Chief Executive Officer of Arrow Ecology & Engineering Overseas (1999) Ltd., a company that provides environmental solutions, and of Eshet Y.E.Z Technologies (2001) Ltd., an investment company. In 2000 Mr. Zadik founded B-Knowledge Investments Ltd., an investment company, and has served as its Chief Executive Officer until 2001. He currently serves as a board member of the Israeli Export Institute, Environmental Branch. Mr. Zadik has a B.Sc. in physics and computer sciences. He is a Colonel (Reserve) in the Israeli Air Force. He is the recipient of the Israeli Presidential National Defense Award for his leadership and management of a major defense project in the Ministry of Defense as well as a recipient of numerous military decorations.