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- Using Blogging to Promote Your Company
- A blog or Weblog is a public online diary that features the author's comments, announcements, and recommended links. Blogs are now becoming an important form of business communication as they provide a fast, cost-effective way to share information such as project updates, research or test results, product news, or industry...
- Articles 2007-12-17
- Understanding Marketing Ethics
- Standards for marketing ethics guide companies in their efforts to do "the right thing." These standards help identify acceptable practices, foster internal control, and deal honestly and fairly with customers. They also ensure businesses comply with the law. Sometimes companies develop and publish their own ethical standards; other times they...
- Articles 2007-11-30
- Prospecting Online
- Industry research on buying patterns indicates that more than three-quarters of consumers are willing to provide personal information online, compared to 46% by mail and 45% through other marketing media. As well as providing valuable prospecting data, the Web allows you to study the buying process more closely in order...
- Articles 2007-11-30
- Planning a Publication Strategy—Print or Electronic?
- Many companies are abandoning traditional print for electronic publications. The decision is not driven by cost alone; electronic publications are quicker and easier to produce, distribute, and update. They can also be easily customized to particular audiences or produced cost-effectively for small niche markets. However, there remains a human need...
- Articles 2007-11-26
- Measuring Marketing Performance
- Marketing is a necessary investment for generating and maintaining profit, rather than just an expense. Finding, getting, and retaining business costs money. As a result, marketing executives need to know the return on investment ROI of their marketing expenditure. However, measuring marketing activities can be problematic. To take a simple...
- Articles 2007-11-26
- Designing Effective Customer Questionnaires
- Effective market research depends on a clear, well-defined set of questions. You could spend large sums of money carrying out a research project, but, if you ask the wrong questions or if respondents find your questions difficult to answer, that investment could be wasted. Market research reduces the risk in...
- Articles 2007-11-14
- Improving Customer Loyalty
- Retaining customer loyalty is vital to the long-term success and profitability of your business. With industry consolidation, increasing competition, and changes in the marketplace, you need to work harder than ever to maintain a strong customer base. Improving customer loyalty is an essential element in customer retention. What You...
- Articles 2007-10-10
- Automating Sales Processes
- To improve productivity and effectiveness, sales representatives need instant access to up-to-date customer/prospect databases, product feature specs, stock availability, pricing, and delivery timing. Easy, fast access to this information enables salespeople to meet customer demands and sell more. Internet-based sales automation tools provide this kind of access to growing businesses...
- Articles 2007-10-05
- Food Safety Innovation in the United States: Evidence From the Meat Industry
- Recent industry innovations improving the safety of the Nation's meat supply range from new pathogen tests, high-tech equipment, and supply chain management systems, to new surveillance networks. Despite these and other improvements, the market incentives that motivate private firms to invest in innovation seem to be fairly weak. Industry experience...
- White papers 2004-04-01
- Chromemaster
- This article discusses about the Chromemaster and its features. The Chromemaster system has been developed for the safe running of C.R.A Tubulars. Industry experience has taught us that regular carbon steel contact and deep penetration into C.R.A Tubulars is detrimental to their working life. Standard dies can cause hard working...
- White papers
Additional Resources
- Team-building at United; CEO Tilton recruits outsiders to fill key executive posts.(News)(management team has more airline industry experience )
- Byline: PAUL MERRION Tapping outside talent for the first time in a decade, United Airlines parent UAL Corp., through a recent series of upper-level hires, has broadened the airline industry experience of the management team being molded by Chairm Byline: PAUL MERRION ...
- Research articles 2003-06-09
- Over a Five Year Period the US Golf Equipment Industry Experience Annual Growth of 3%.
- M2 PRESSWIRE-19 October 2006-Research and Markets: Over a Five Year Period the US Golf Equipment Industry Experience Annual Growth of 3.C1994-2006 M2 COMMUNICATIONS LTD RDATE:19102006 Dublin: Research and Markets (http://www.researchandmarkets.com/reports/c43834) has announced the addition of US Golf Equipment Industry: An...
- Research articles 2006-10-19
- Appointment of Semiconductor Industry Veteran Expands and Strengthens Transmeta's Board; Robert V. Dickinson Brings More than 30 Years of Industry Experience
- SANTA CLARA, Calif. -- Transmeta Corporation (Nasdaq:TMTA), the leader in efficient computing technologies, today announced that a semiconductor veteran has joined Transmeta's board of directors. Mr. Robert V. Dickinson brings more than 30 years of related integrated circuit industry experience and will provide valuable insight during the next critical phase...
- Research articles 2005-05-19
- WJ Communications Appoints Mark Knoch as VP of Operations; Experienced Operations Executive Brings Over 18 Years of Semiconductor Industry Experience
- SAN JOSE, Calif. -- WJ Communications (Nasdaq:WJCI), a leading designer and supplier of RF solutions for the wireless infrastructure and RFID reader markets, today announced that it has appointed Mark S. Knoch as Vice President, Operations. Mr. Knoch brings over 18 years of semiconductor industry experience in operations and planning....
- Research articles 2005-08-01
- John G. King Joins Misys plc Board of Directors; King's 30-plus Years of Healthcare Industry Experience Provide Additional Strategic, Financial and Operational Expertise to Healthcare IT Leader
- RALEIGH, N.C. -- Misys plc, the parent company of Misys Healthcare Systems, a market leader in healthcare information technology IT, recently announced the appointment of John G. King to its board of directors. A prominent healthcare executive with more than 30 years of industry experience, King brings a strong vision...
- Research articles 2006-01-18
- IDG World Expo Appoints Vice President of Sales; Richard Kazarian Brings 16 Years of IT Event Industry Experience to Newly Created Role
- FRAMINGHAM, Mass. -- IDG World Expo, the leading producer of world-class tradeshows, conferences and events for IT markets, today announced the appointment of Richard Kazarian as Vice President of Sales. In this newly created position, Kazarian will be responsible for the sales operations of all IDG World Expo brands including...
- Research articles 2005-08-29
- Cadcentre strengthens Nordic presence with appointment of new general manager; Industry experience and IT expertise will support future business development.
- M2 PRESSWIRE-12 February 2001-CADCENTRE: Cadcentre strengthens Nordic presence with appointment of new general manager; Industry experience and IT expertise will support future business development C1994-2001 M2 COMMUNICATIONS LTD RDATE:12022001 Cadcentre, the engineering IT solutions company, has strengthened its ...
- Research articles 2001-02-12
- e-Perception Announces New Partnerships Adding Deep Industry Experience To Insight Solutions(TM)
- e-PerceptionTM, Inc. (NASDAQ: EPER), a premier solutions provider for companies striving to create high-performance customer-facing organizations, today announced new partnerships adding deep industry experience to the Insight Solutions team. Partnerships include Ashton Brand Group, BT.Novations, COPC, Management Communications Systems, Real Learning, Strategic Management Group, The Heritage Group and...
- Research articles 1970-01-01
- Bid.Com expands its Board of Directors, Appoints new U.S.-based Director with business-to-business experience (Nasdaq: BIDS, TSE: BII).
- TORONTO, Nov 01, 2000 Bid.Com International Inc. (NASDAQ: BIDS, TSE: BII), a global application provider of dynamic pricing solutions, today announced the appointment of Howard Koenig, a senior executive with extensive management and technology industry experience, to the Company's Board of Directors. With...
- Research articles 2000-11-01
- Harry R. Walls Joins Forum Communications International as VP of Sales and Marketing; Company to Draw On Walls' Extensive Teleconferencing Industry Experience
- Business Editors & High Tech Writers RICHARDSON, Texas--BUSINESS WIRE--June 10, 2002 Forum Communications International, developer and provider of advanced conference bridge technology, has selected teleconferencing industry pioneer and mainstay Harry R. Walls as its new vice president of sales and marketing. Forum Communications International will draw on Walls'...
- Research articles 2002-06-10
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