Resources

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infoguru

Marketing Articles on Positioning: What is an InfoGuru Anyway?: An InfoGuru is a business person with valuable information who leverages what they know to expand his/her success while making a contribution. So an InfoGuru isn't someone who has a lot of knowledge and information, who simply sells that information. That person would be classified as an "Expert." Nor is...; Tags: Action Plan, Marketing, Knowledge, Positioning, Action Plan Marketing, InfoGuru, Strategy, Management; White papers 2003-01-01

Articles on Promotion: Marketing in a Down Market: The InfoGuru Marketing Principle of sharing what you know and giving away lots of free information still applies. You can break the InfoGuru Principle into its two main components: Value and Visibility. Everything about business can be divided into two broad categories - Process and Solutions. Process is what one...; Tags: Action Plan, Marketing, Action Plan Marketing; White papers 2003-01-01