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BNET Business Dictionary
- Infomercial
- a television or cinema commercial that includes helpful information about a product as well as advertising content
- Infomercial definition on BNET »
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- 20 years of the best and worst.(Media Zone)(Television broadcasting industry)
- Twenty years ago this month, I was involved in launching one of the first infomercials in this modern era of long-form marketing: Ed Beckley's "Millionaire Maker," a no-down-payment real estate home study course. Fifteen months later, "MM," one of the first "home runs" of our industry,...
- Research articles 2004-11-01
- Muscle car for Mercury ; Marauder launch aims to add excitement to aging auto brand.(Brief Article)
- Ford Motor Co. is hoping its all-new Mercury Marauder high-performance sedan will rev up some excitement for the aging brand. ``The Marauder is going to have a huge halo effect on Mercury,'' said Eric Koehler, assistant brand manager for the car. ``What we're trying...
- Research articles 2002-07-08
- T-Fal TV tack for all-in-1 Ingenio. (cookware, bakeware, storageware line to be marketed in infomercial)
- T-Fal is touting a new all-in-one cookware, bakeware and storageware line in a national infomercial and hopes to hit higher price points than it has recently commanded in department stores. T-Fal is touting a new all-in-one cookware, bakeware and storageware line in a national infomercial...
- Research articles 1997-10-27
Additional Resources
- Paxson picks up CBS affiliate. (Paxson Communications buys WNAL-TV Gadsden, Alabama, KCMY-TV, Sacramento, California, KOOG-TV Ogden, Utah and WPVJ-FM, Jacksonville, Florida)(Brief Article)
- Anthony J. Fant has found an owner for WNAL-TV Gadsden/Birmingham, Ala., and Paxson Communications gets another outlet for its infomercial Infomall TV Network. Anthony J. Fant has found an owner for WNAL-TV Gadsden/Birmingham, Ala., and Paxson Communications gets another outlet for its...
- Research articles 1996-09-16
- Retailers remain bullish on TV marketing
- When infomercials and TV-marketing segments hit the airwaves with just the right product, presentation and price point, sales increase, chain buyers report. While the '90s are more frugal than the '80s and there are more infomercials battling for sales, still there is opportunity. Says Andy Striefel, vice president...
- Research articles 1994-01-17
- AeroGrow Featured on CNBC's Primetime Emmy-Nominated "On the Money" TV Show
- AeroGrow International, Inc. (NASDAQ: AERO) ("AeroGrow" or the "Company"), makers of the AeroGarden® kitchen garden appliance, announced today that CNBC featured AeroGrow on its primetime "On the Money" TV show, with a more than three-minute piece on its popular "Mike on America" segment. The feature, titled "Sowing the Seeds of...
- Research articles 2007-08-01
- Seven Olympic channels, and nothing worthwhile on.(Sports)(TV & Radio)
- Byline: Ted Cox On the first full day of Olympic coverage, NBC left Athens at 5 p.m. Saturday to clear the way for the local news on WMAQ Channel 5. At that point, Olympic fans were left with the choice of boxing on...
- Research articles 2004-08-20
- Paxson building infomercial net; HSN co-founder purchasing UHF fringe stations, seeking affiliates at NATPE. (Bud Paxson)
- Lowell "Bud" Paxson is buying struggling independent TV stations, extending their reach by demanding must carry on cable systems, and creating a television infomercial network. Lowell "Bud" Paxson is buying struggling independent TV stations, extending their reach by demanding must carry on cable ...
- Research articles 1995-01-16
- Revlon to air infomercial for new Dolly Parton line. (Revlon Consumer Products Corp.)
- In January, Revlon Consumer Products Corp. will begin selling cosmetics on US TV with a 30 minute infomercial. The cosmetics line is called Dolly and will be pitched by the actress and singer Dolly Parton herself. In January, Revlon Consumer Products Corp. will begin selling ...
- Research articles 1993-10-10
- Valcent Products Inc.: Successful Results for the Nova Skin Care System Infomercial Market Test
- Valcent Products Inc., (OTCBB: VCTPF), announced that it has completed testing of the Nova Skin Care System infomercial. The 28.5 minute infomercial testing exceeded Valcent's expectations for media efficiency ratios, volume of website orders and continuity orders, which confirms its revenue potential. The Nova Skin Care System infomercial was...
- Research articles 2007-02-01
- SCI FI Channel Meet The eCashPad Infomercial Air Dates Are Set For April!
- LJM productions today announced that the eConnect (OTCBB: ECNC) Meet the eCashPad 30-minute infomercial is set to air on Sci-Fi Channel this April 7,14,21 and 28 reaching up to 73 million households. PAX TV began running the infomercial on March 17th and will continue through March."The call center received...
- Research articles 1970-01-01
- Infomercial King Paxson Buying Two Florida TV Stations.(Originated from St. Petersburg Times, Fla.)
- May 6--Not long ago, infomercial king Lowell "Bud" Paxson was a marked man in television. Many industry experts derided his programing -- canned programs hawking everything from makeup to mutual funds -- and cable operators prepared to bounce his stations off...
- Research articles 1997-05-06
- Snuggie Infomercial Retooled for Weezer CD Launch. It's Not a Joke.
- Rock band Weezer and the makers of the Snuggie sleeved blanket have retooled the infamous infomercial -- in which people feel "trapped" under ordinary blankets -- to sell a Weezer-branded Snuggie video below. Band members now appear in the Snuggie ad, snuggling under their hideous blankets on some of middle-America's...
- Blog posts 2009-11-06
- Infomercial Maker National Media Corp. Said to Face More Federal Scrutiny. (Originated from Philadelphia Inquirer)
- Aug. 7--It's been a lousy year for National Media Corp., the Philadelphia infomercial company that sells the Flying Lure and the Medicus golf club. In January it became the target of a hostile takeover attempt by ValueVision International Inc., the country's third-biggest TV home-shopping company....
- Research articles 1994-08-07
- GolfGear International Commences Aggressive National Television Play Schedule For New Infomercial
- HUNTINGTON BEACH, Calif.--BUSINESS WIRE--April 22, 1998-- The "Inventors of Insert Technology" Debut New High-Performance Golf Clubs on The Golf Channel, Fox Sports and Others With TV Show Starring Peter Alliss and Donnie Hammond GolfGear...
- Research articles 1998-04-22
- The Post and Courier, Charleston, S.C., healthcare column.
- By Jonathan Maze, The Post and Courier, Charleston, S.C. Knight Ridder/Tribune Business News Jul. 5--DOCTORS AIR INFOMERCIAL FOR MALPRACTICE REFORM: Haven't heard enough about the medical malpractice problem? You're in luck. Starting today, Doctors for Medical Liability Reform will run,...
- Research articles 2004-07-05
- Blue Cross Blue Shield Illinois and Harte-Hanks Win 2005 Benjamin Franklin Award for Direct Marketing Excellence in 'TV' Category
- Blue Cross Blue Shield Illinois and Harte-Hanks (NYSE: HHS), which provides the insurer with data-based marketing services, were honored recently with the 2005 Philadelphia Direct Marketing Association PDMA Benjamin Franklin Award for Marketing Excellence (also known as the "Benny") in the "TV/Infomercial" category.
- Research articles 2005-08-01
- Jim Cramer is going 'Mad': TV host may have lost his mind, But he has found lots of viewers.(Mad Money television show)
- Bounding around the set to heavy-metal music, Jim Cramer is shooting the first live telecast of his CNBC show Mad Money. The program mixes elements from professional wrestling, infomercial pitching and hyperkinetic game shows, all the while dispensing stock tips to couch-potato investors. Cramer, a balding...
- Research articles 2005-08-01
- Big push on TV. (Guthy-Renker Corp. to promote housewares through infomercials)
- SAN FRANCISCO -- Guthy-Renker, the $300 million, privately held infomercial giant is targeting housewares as a key area of growth in 1997. To date, the company's primary product marketing areas have centered around personal improvement, skin care and fitness. Guthy-Renker currently does Tony Robbins...
- Research articles 1997-01-06
- Case Study: US Search
- This case study defines the utility of search methods. If a customer wants help with a search, "US Search" provides an investigator to walk them through the options, trying a variety of combinations to aid a difficult search. As the Internet began to gain momentum in the mid-90s,...
- Case studies 2002-11-01
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