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infomercial (86 results)
BNET Business Dictionary
- Infomercial
- a television or cinema commercial that includes helpful information about a product as well as advertising content
- Infomercial definition on BNET »
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- 20 years of the best and worst.(Media Zone)(Television broadcasting industry)
- Twenty years ago this month, I was involved in launching one of the first infomercials in this modern era of long-form marketing: Ed Beckley's "Millionaire Maker," a no-down-payment real estate home study course. Fifteen months later, "MM," one of the first "home runs" of our industry,...
- Research articles 2004-11-01
- Muscle car for Mercury ; Marauder launch aims to add excitement to aging auto brand.(Brief Article)
- Ford Motor Co. is hoping its all-new Mercury Marauder high-performance sedan will rev up some excitement for the aging brand. ``The Marauder is going to have a huge halo effect on Mercury,'' said Eric Koehler, assistant brand manager for the car. ``What we're trying...
- Research articles 2002-07-08
- T-Fal TV tack for all-in-1 Ingenio. (cookware, bakeware, storageware line to be marketed in infomercial)
- T-Fal is touting a new all-in-one cookware, bakeware and storageware line in a national infomercial and hopes to hit higher price points than it has recently commanded in department stores. T-Fal is touting a new all-in-one cookware, bakeware and storageware line in a national infomercial...
- Research articles 1997-10-27
Additional Resources
- Retirement Living TV Names Apex as Their New Direct Response Agency
- Retirement Living TV RLTV is pleased toappoint Apex Media, a Cross MediaWorks company as their direct responseagency. Apex will be specifically handling short-form direct response andlong-form paid programming media for RLTV and will report to Gig Barton, VPAdvertising Sales and Sponsorships. Apex Media is one of America's leadingfull-service organizations...
- Articles 2009-06-24
- Muscle Flex Inc. Seeks to Expand Its Market Share in the $150 Billion "As Seen on TV" Direct Response Industry With the Release of Three Value-Priced Consumer Products
- Muscle Flex Inc. (PINKSHEETS: MFLI)announced that it is seeking to expand its market share in the $150 billion"As Seen on TV" direct response industry. Muscle Flex has scheduled therelease of three new consumer products priced between $9.95 and $14.95 tobe marketed using its proprietary direct response TV methodology. ...
- Articles 2009-06-22
- Tradeshow Marketing Company Provides Corporate Update
- SAMMAMISH, WA, June 19 /PRNewswire-FirstCall/ -- Tradeshow Marketing Company, Ltd. is pleased to provide the following corporate update on business strategy and plans for the next fiscal year. In response to the broad US economic crisis of 2008, Tradeshow Marketing has focused its efforts on refining...
- Articles 2009-06-19
- ThermaFreeze(TM) Products Corporation to Launch Infomercial for Sales of Its Flexible, Reuseable ICE SHEETS
- ThermaFreeze Products Corporation (PINKSHEETS: TZPC) announced today the launching of a television ad campaign to beginJune 19, featuring its revolutionary, reusable, flexible-when-frozen ICESHEETS. ThermaFreeze ICE SHEETS have a large array of uses in the consumer,commerical and medical/theraputic markets. ThermaFreeze ICE SHEETS are madein the USA in Mobile, Alabama. To...
- Articles 2009-06-17
- Tradeshow Marketing Company Signs Service Agreement with Sell Your Jewelry.tv
- SAMMAMISH, WA, June 8 /PRNewswire-FirstCall/ -- Tradeshow Marketing Company, Ltd. today announced that it signed a service agreement with Sell Your Jewelry.tv, s/p, on Friday, June 5, 2009, to provide appraising and purchasing services for used jewelry to Tradeshow Marketing. As part of the service agreement,...
- Articles 2009-06-08
- Following its acquisition by Patriarch Partners last month, troubled colour cosmetics company Stila is to embark on a new venture.(INTERNATIONAL NEWS)
- Following its acquisition by Patriarch Partners last month, troubled colour cosmetics company Stila is to embark on a new venture. The company will launch a mass market line called Simply Stila in the autumn, with prices starting at $7.99, according to Butterfly Diary. The company will...
- Articles 2009-05-22
- avVaa World Health Care Products Inc. Engages Creative Bube Tube for Television Advertising Services
- Agreement lays ground work for nationally televised infomercial for Neoroskin Psoriasis Relief LUMBY, BC, May 12 /PRNewswire-FirstCall/ -- avVaa World Health Care Products Inc. (Pink Sheets: AVVH), a global biotechnology company, manufacturer and distributor of nationally branded therapeutic, natural skin and health care products announced that the...
- Articles 2009-05-12
- Feelin' good with Michael J. Fox
- For the ultimate in feel-good television, spend an hour with Michael J. Fox. "I think I like it best when people call me an optimist," he says in the special "Michael J. Fox: Adventures of an Incurable Optimist" (9:02 p.m., ABC/Ch. 4). If a...
- Articles 2009-05-07
- Deceitful financial infomercial tars entire advertising industry.(Survey)
- Byline: Rance Crain The good news is that cable TV shows like "Mad Men'' have raised the profile of ad agencies among the general public. The bad news is that such programs have made ad agencies easier to blame for some of the...
- Articles 2009-05-04
- TV told to watch it on infomercials.
- Byline: Ashley Midalia Apr 30, 2009 (The Australian Financial Review - ABIX via COMTEX) -- On 30 April 2009, the High Court of Australia issued a ruling pertaining to "advertorial" content. The case arose from litigation brought by the Australian Competition & Consumer...
- Articles 2009-04-30
- Jonathan Storm: A show for Billy Mays, peerless pitchman
- 'Hi! Billy Mays here for" . . . well, for Billy Mays. The ubiquitous purveyor of Kaboom! and Orange Glo cleaners, Mighty Putty and the Swiffer SweeperVac - not to mention the Awesome Augur, Ding King auto dent remover, and, of course, Lint-B-Gone - now has his own real TV...
- Articles 2009-04-21
- TargetCom Wins Creative Work for Midwest Center for Stress & Anxiety
- CHICAGO, April 13 /PRNewswire/ -- Integrated marketing agency TargetCom has been awarded two creative assignments for the Midwest Center for Stress & Anxiety MWC, the nation's leading provider of self-care and coaching programs for people who suffer from stress, anxiety and depression. TargetCom's initial projects are creative...
- Articles 2009-04-13
- Seeing is Believing: Healing & Hydrating Herbs of African Pride Relaxer System Demonstrated on National Cable Television
- JACKSONVILLE, Fla., April 10 /PRNewswire/ -- Women who are tired of the same dull results from hair relaxer brands claiming to do more, will rush to tune in to Black Entertainment Television and more to witness a first. African Pride, the only ethnic hair care brand to enrich...
- Articles 2009-04-10
- PURE Bioscience Distributor Sterifide Laboratories Announces Launch of Direct-to-Consumer Marketing Campaign for “Powered by SDC” OneShot Plus Disinfectant and Deodorizer
- Infomercials Began Airing on March 28th SAN DIEGO -- PURE Bioscience ( NASDAQ: PURE ) today announced that Sterifide...
- Articles 2009-04-02
- WAIT, THERE'S MORE! DRTV IS GAINING MAINSTREAM APPEAL; J&J, Church & Dwight, SC Johnson embrace the model.(Infomercials)
- Byline: JACK NEFF To find the heart of the DRTV industryat least of the $19.95-and-under crowd that increasingly have seared themselves into the collective consciousness in the recessionlook no further than New Jersey. There, three of the industry's biggest players, the Procter ...
- Articles 2009-03-23
- Hicks: Infomercials cured me of the flu!
- I had a very educational few days while I was home sick last week. It was either flu, leprosy or heartworm. Maybe all three. We just won't know much until the tests come back. I do know that, as much as I enjoy a convenient lazy lifestyle,...
- Articles 2009-02-26
- Neutrogena has a winner with Fight & Fade cream
- IT'S GREAT to start off the year with a high-profile product that is sure to generate much needed traffic for the stores. Neutrogena's new entry for its Rapid Clear line, Fight & Fade is an excellent lesson on how to do it right. The most successful new launches...
- Articles 2009-02-01
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