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BNET Business Dictionary
- Infomercial
- a television or cinema commercial that includes helpful information about a product as well as advertising content
- Infomercial definition on BNET »
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- PedEgg hatches surprising sales
- It's both fascinating and revolting at the same time: a cheese-grater-like device that shaves skin off feet to make them softer, smoother and better looking. Since the October launch of the PedEgg, millions of people have been exposed to its cringe-inducing but oddly effective marketing message....
- Research articles 2008-08-25
- (OTC: MNCL) Prepares for Infomercial Into the Multi-Billion Dollar Health and Wellness Marketplace
- Martin Nutraceuticals (PINKSHEETS: MNCL) announced that it is undertaking an aggressive media launch in preparation of airing for the much anticipated DRTV infomercial. The launch will consist of several radio and television appearances by Dr. Tony Martin, author of "Medical Crisis: Secrets your doctor won't share with you" and the...
- Research articles 2007-08-28
- Daily Market Movers Digest Report for Thursday July 12th, CIPH, DEPO, EFSF, TGEI, NPLA.
- M2 PRESSWIRE-12 July 2007-OTCPicks.com: Daily Market Movers Digest Report for Thursday July 12th, CIPH, DEPO, EFSF, TGEI, NPLAC1994-2007 M2 COMMUNICATIONS LTD RDATE:12072007 Our Stocks to Watch today include Ciphergen Biosystems (NASD: CIPH), DepoMed Inc (NASD: DEPO), eFoodSafety.com (OTCBB: EFSF), Tiger ...
- Research articles 2007-07-12
- Valcent Products Inc.: Successful Results for the Nova Skin Care System Infomercial Market Test
- Valcent Products Inc., (OTCBB: VCTPF), announced that it has completed testing of the Nova Skin Care System infomercial. The 28.5 minute infomercial testing exceeded Valcent's expectations for media efficiency ratios, volume of website orders and continuity orders, which confirms its revenue potential. The Nova Skin Care System infomercial was...
- Research articles 2007-02-01
- The skinny on weight loss
- If you have a healthy skepticism, you've probably wondered how anyone can believe the weight-loss claims that some pill manufacturers make on infomercials and in other ads. But the truth is, the companies who make those products would stop if no one was buying. And after a holiday...
- Research articles 2007-01-08
- Newsmakers | Is this the end of Jameron?
- Vehemence came into play yesterday in the service of lovebunnies Jameron, People.com says, as in an anonymous source "vehemently denies a published report that" Justin Timberlake and Cameron Diaz "have split up." The claim comes from gossip Janet Charlton (www.janetcharltonshollywood.com) who said a source said Cameron said "she is...
- Research articles 2006-06-24
- YOU'RE TIRED; As ratings and ad revenue decline, 'The Apprentice' begins to show its age.
- Byline: CLAIRE ATKINSON Donald Trump's "The Apprentice'' is showing serious signs of exhaustion. Ratings and ad dollars are on the decline at the NBC/Mark Burnett franchise, and media buyers grumble that its heavy reliance on branded entertainment tie-ins threatens to turn...
- Research articles 2006-04-24
- Sully stuff: to what extent do fraudulent claims sully science's reputation.(CHEM FUSION)
- Kevin Trudeau is the king of infomercials. He is a man who has shamelessly hawked dozens of questionable products on TV programs that are cleverly disguised to look like documentaries. No matter how many times he is fined or reprimanded, the man who spent two years in...
- Research articles 2006-03-01
- "American Inventor" already a reality
- BILLED AS AN EXCITING NEW PRIME-TIME REALITY SHOW, "American Inventor" is scheduled to premiere on ABC early this spring. Auditions were held in November and December in eight major cities, including tryouts in Denver that attracted more than 250 inventors hoping ultimately to win $1 million for the invention voted...
- Research articles 2006-01-01
- Kevin Trudeau sues ERA for $10 million.(FieldReports)
- LOS ANGELES -- Infomercial host Kevin Trudeau, author and marketer of top-selling book "Natural Cures They Don't Want You to Know About," filed a lawsuit on Sept. 21 in Ventura County, Calif. Superior Court against the Electronic Retailing Association ERA and its president, Barbara Tulipane, for...
- Research articles 2005-11-01
- 'Results may vary' may no longer suffice for the FTC.(Legal Review)
- It's obvious, even to a casual observer of the direct response advertising world, that testimonials are often crucial to the success of an infomercial or direct-response spot. What would producers of weight-loss infomercials do if they couldn't use g It's obvious, even to a casual observer...
- Research articles 2007-03-01
- Only actions, not words, can change the face of the business.(Kevin Trudeau's writes a book 'Natural Cures')
- Moments after she spoke, the words resonated. "To people who don't know any better, Kevin Trudeau is the face of the infomercial business right now." After I concluded this chat with a writer from a major consumer magazine, I considered: How did it get to this? ...
- Research articles 2005-10-01
- 'Cures' becomes self-published phenom
- Kevin Trudeau has no medical training. He's a convicted felon. And he has been banned from hawking products and services on TV that federal regulators charge have no merit. But the former used-car salesman's book -- Natural Cures "They" Don't Want You to Know About -- has vaulted to...
- Research articles 2005-08-08
- But wait! There's more! TV takes it to a new level.(analysing the trends in product demonstrations and infomercials)
- HARKENING BACK TO PRODUCT DEMONSTRATORS THAT barked their pitches at fairs across the country, infomercials are the modern day platform for such pros as Ron Popeil, Susan Powter and Billy Mays. According to Wikipedia, an online encyclopedia, infomercials proliferated in the U.S. after...
- Research articles 2005-04-01
- Guthy-Renker offers refunds to infomercial consumers over oil claims.
- M2 PRESSWIRE-15 March 2005-AUSTRALIAN COMPETITION AND CONSUMER COMMISSION: Guthy-Renker offers refunds to infomercial consumers over oil claimsC1994-2005 M2 COMMUNICATIONS LTD RDATE:15032005 The Australian Competition and Consumer Commission has accepted court enforceable undertakings from Guthy-Renker Australia Pty Limited, in relation to...
- Research articles 2005-03-15
- 20 years of the best and worst.(Media Zone)(Television broadcasting industry)
- Twenty years ago this month, I was involved in launching one of the first infomercials in this modern era of long-form marketing: Ed Beckley's "Millionaire Maker," a no-down-payment real estate home study course. Fifteen months later, "MM," one of the first "home runs" of our industry,...
- Research articles 2004-11-01
- Steve Garvey not liable for weight loss pills
- SAN FRANCISCO AP -- A federal appeals court cleared former baseball star Steve Garvey of wrongdoing for hawking a weight-loss product that makers claimed would work even if dieters continued to eat fatty food. The Ninth Circuit Court of Appeals did reinstate the Federal Trade Commission's lawsuit against...
- Research articles 2004-09-02
- The Miami Herald Business Book Review Column.
- By Richard Pachter, The Miami Herald Knight Ridder/Tribune Business News Feb. 9--It's the latest craze, but actually it's one of the oldest forms of investing. You see the billboards all over town advertising companies that purchase less than desirable homes. You see...
- Research articles 2004-02-09
- Elk Grove Village, Ill., Bracelet Marketer Has Assets Frozen.
- Chicago Tribune Knight Ridder/Tribune Business News Jun. 3--A federal court has frozen the assets of an Elk Grove Village marketer for allegedly making false and unsubstantiated claims about a metal bracelet that purportedly relieves pain. The temporary restraining order obtained...
- Research articles 2003-06-03
- Incredible Discoveries Announces the Award-Winning Tornado™ Will Be Featured in a New Infomercial and on QVC
- POMPANO BEACH, Fla. -- Incredible Discoveries, a leading DRTV company with multi-channel product distribution services, announced that it is producing a new infomercial for The Tornado[TM], which will air during the holiday shopping season. The infomercial will demonstrate the speed and ease of using The Tornado[TM] through tests that enabled...
- Research articles 2007-11-08
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