Resources

7 Resources for

information and communication technology and marketing

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BNET Resources

Enterprise e-Commerce; Measurement and Impact
This paper outlines work in ONS to improve measurement and understanding of information and communication technology ICT, and how its use affects economic activity. It reviews data on technology adoption, and changes in firm behaviour associated with electronic transactions. It also summarises work to identify economic effects of e-commerce, through...
Tags: Survey, Information And Communication Technology, U.N., E-business, ONS, Web Technology, Marketing Research, E-business/E-Commerce, Marketing, Internet
White papers 2003-09-08
How Functional Size Measurement Supports The Balanced Scorecard Framework For ICT
A key issue that needs to be addressed in the design and implementation of a Balanced Scorecard BSC for ICT companies is measurement of the software itself. To build a BSC, once the overall strategic direction has been identified, Goals, Drivers and Indicators GDI elements must be selected for each...
Tags: Measurement, Information And Communication Technology, Balanced Scorecard, Strategy, Marketing, Marketing Research, Management
White papers 2001-04-13
The Productivity Gap | BTalk Australia
(14min 40) Telstra has just released "The Telstra Productivity Indicator: A report on business attitudes toward improving productivity in Australia", highlighting what is termed the productivity gap. An accompanying economic white paper shows the link between productivity gains and investment in information and communication technology ICT. In...
Tags: Telstra Corp., Mobile, Productivity Improvement, Productivity, Video-conferencing, Information And Communication Technology, Term, Organization, Take-out, Advertising & Promotion, Investment, Strategy, Marketing, Finance, Management, Phil Dobbie
Blog posts 2009-02-03
Using the Balanced Scorecard to Evaluate ICT Investments in Non Profit Organisations
For Non Profit organizations (NPO's), ICT is crucial to fulfill their social objectives. However, it is rare that ICT investments have monetary returns; ICT also has indirect impact on the social activity of NPO's. So it is very difficult for them both to decide about ICT investments and to evaluate...
Tags: Investment, Information And Communication Technology, NPO, Strategy, Balanced Scorecard, Management, Marketing, Marketing Research
White papers 2005-09-19
New Information and Communication Technologies and Demassification of Public Relations
Media gatekeepers often prevent carefully constructed messages from being delivered to key publics. However, new information and communication technologies have the potential to open a new, alternative, channel for public relations practitioners who wish to engage in the two-way symmetrical/mixed motives dialogical model of public relations and communicate directly with...
Tags: Information And Communication Technology, Queensland University Of Technology, Public Relations, Marketing, Corporate Communications
White papers 2002-07-03
Hat Tip: Tech Sectors That Will Thrive in the Downturn
Even hitherto impervious tech companies are a bit more circumspect in their forecasting. But there are still opportunities to do more than survive the downturn, as Silicon explains. There are certain sectors of technology that could benefit from corporate belt tightening, says consultancy Frost & Sullivan’s report,...
Tags: Benefit, Information And Communication Technology, Downturn, Outsourcing, Strategy, Pricing, It Operations, Business Operations, Outsourcing & Subcontracting, Management, Marketing, BNET UK Staff
Blog posts 2008-10-29
"Mobile" e-Government Options: Between Technology-Driven And User-Centric
This paper is about exploring mobile e-Government issues by analysing their historical evolution and illustrating some concrete activities, first in the initial phase, then through nowadays projects, with the idea of capturing some attributes of its development trend. The objective is to propose a view on m-Government, which can be...
Tags: Mobile, Information And Communication Technology, E-government, Advertising & Promotion, Government, Marketing
White papers 2007-01-22

Additional Resources

Ten clean technology predictions for 2010
For several years now, as each year comes to a close, we've been issuing predictions for the coming one. While we certainly acknowledge we've not necessarily gotten each one right in years past, a great number of our predictions have proved prescient (see Eight cleantech developments to watch for in...
Tags: Clean Technology
News items 2009-11-30
Mashable's Weekly Guide to Social Media Conferences and Events
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
Tags: Social Media
News items 2009-10-19
Mashable's Weekly Internet and Social Media Events Guide
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section. Is your event not on this list? Contact us and let's establish a media partnership. Mashable's Weekly Social...
Tags: Social Media
News items 2009-08-24
Mashable's Weekly Conference and Event Guide
It's a brand new week, which means it's time for Mashable's guide to upcoming social media and web events, parties, and conferences. For more upcoming event listings, check out Mashable's Events section . Is your event not on this list? Contact us at least one month...
Tags: Social Media, Event
News items 2009-11-09
Email Marketing Gets Personal | BTalk Australia
(14min 54) Email marketing is going through a change. With so many companies bombarding us each day, the open rates of campaigns is on the decline. Today on BTalk Australia Phil Dobbie talks to John Merakovsy, the Australian general manager of Experian CheetahMail about how to ensure...
Tags: Customer, Email Marketing, John Merakovsy, E-mail, Online Communications, Phil Dobbie
Blog posts 2008-07-28
Investigating Mobile Marketing
Mobile marketing, which refers to marketing on a mobile device like a cell phone, allows you to target prospects anytime, anywhere. Assuming that mobile devices are always on and connected, they're always available as communications media. This means you can access customers and prospects when they are at home, at...
Tags: Phone, Mobile, Cell Phone, Mobile Marketing, Mobile Marketing Association, Phonecasting, Advertising & Promotion, Network Operator, Mobile Commerce, Advertisement, Mobile Device, Marketing, BNET Editorial
Articles 2007-11-19
Cossette Communication Group completes acquisition of 40% interest in information technology leader Proximi-T.
MONTREAL, Aug 11, 2000 Cossette Communication Group Inc., Canada's largest integrated communication-marketing company, and Proximi-T, a leading information technology consulting firm, are pleased to announce the closing of Cossette's acquisition of a 40% interest in Proximi-T, as well as an investment in the...
Tags: Cossette Communication Group Inc.
Research articles 2000-08-11
Key Technology, Inc. F1Q09 (Qtr End 12/31/08) Earnings Call Transcript
Earnings Call ExcerptKey Technology, Inc. KTECF1Q09 Earnings CallJanuary 29, 2009 5:00 pm ETExecutivesDavid Camp – President and Chief Executive OfficerJack Ehren – Senior Vice President and Chief Financial OfficerCathy Burlingame – Investor RelationsAnalystsArnold Ursaner – CJS SecuritiesMatt Burg– CJS SecuritiesJames Ricchiuti – Needham & CompanyRick D’Auteuil – Columbia ManagementMark...
Tags: Revenue, Product, Call Transcript, Customer, Order, Quarter, Earnings, Key Technology Inc., Symetix, Peso, Sales Strategy, Sales Force Management, Operational Accounting, Currency & Foreign Exchange, Personal Finance, Sales, Finance, Seeking Alpha
Earnings calls 2009-02-17
Africans make the most of the mobile: an overview of the profile of mobile ownership, access and use tells us a lot about the situation of most Africans in the information society.(Telecommunications)(marketing of MCel)(marketing of Vodacom)
EVERYONE NEEDS AND wants to communicate, and they do so with the tools at hand. Africa's needy urban people are using the most readily available communication technology for them, mobile phones, in innovative ways. But there is still a question over EVERYONE NEEDS AND wants...
Tags: african, marketing, mobile, telecommunications
Research articles 2005-03-01
Twitter Is/Is Not a Serious Marketing Tool
For marketers trying to get a handle on how Twitter can be used to connect with customers and potential customers, John Sviokla has some very sound advice: Understand the medium and what you want to get out of it. Babson business professor Thomas Davenport has some advice,...
Tags: Twitter, Social Networking, Productivity, Marketing Research, Branding, Online Communications, Marketing, Advertising & Promotion, Sean Silverthorne
Blog posts 2009-04-14
Wombat Names Ken Barnes, Former Reuters America Marketing Director for Direct Data Feeds and DataScope, as Vice President, Business And Planning
NEW YORK -- Wombat Financial Software, the leader in next-generation low-latency ticker-plant technology, today announced that Ken Barnes has been named vice president, business and planning. He comes to Wombat from Reuters America (RTRS: Nasdaq), where, as marketing director in their enterprise information division, he led channel sales, business strategy...
Tags: Thomson Reuters Corp.
Research articles 2005-10-19
Research to end guesswork in ICT technology.
Feb 27, 2003 (Marketing - ABIX via COMTEX) The Australian Research Council has awarded the University of Melbourne and Novell a grant for research into mobile technology. According to a vice president at Novell, Greg Trainor, the research into methods for the design of...
Tags: MARKETING, mobile, Novell Inc., R&D, University of Melbourne
Research articles 2003-02-28
McKesson and Swissray Partner to Deliver Advanced Digital Imaging to Fast-Paced Radiology and Imaging Departments
ATLANTA -- McKesson, the world's leading provider of healthcare information technology IT, announced today that it has signed a distribution agreement with Swissray International, Inc., the pioneer and worldwide leader in the design, manufacturing and marketing of state-of-the-art Digital Radiography DR systems. In addition to its industry-leading Horizon Medical Imaging[TM]...
Tags: Swissray International Inc.
Research articles 2008-11-04
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