Information Today Inc.

News & Analysis

information today inc. and marketing research - All News and Analysis

• Consulting Firms Play a Key Role in Context of KM

  BNET - 2006-01-01

  Figures from INPUT, a market research firm specializing in analysis of government business, indicate that federal spending on Knowledge Management KM will reach $1.3 billion per year within the next five years. The INPUT figures include data warehousing, data mining and analytics but do not include some categories such as...

  Tags: Consulting Company, Information Today Inc., Consulting, Knowledge Management, Business Intelligence, Strategy, Outsourcing, Marketing Research, Databases, Enterprise Software, Software, Data Management, Management, It Operations, Business Operations, Outsourcing & Subcontracting, Marketing

• Setting and Managing Your Customers' Expectations

  BNET - 2003-11-01

  The process of setting customer expectations begins with the very first element of contact. Often, this is an advertisement or some sort of marketing piece. You have a considerable, or even total, amount of control over these messages. The messages that are contained in these communications are almost always crafted...

  Tags: Information Today Inc., Customer, Marketing Research, Marketing

• 12 Laws Of Loyalty: Principles For Turning Noncustomers Into Loyal Advocates

  BNET - 2003-09-08

  There is no more powerful marketing weapon than word-of-mouth. To encourage the customers to be evangelists, companies must first build customer loyalty. Article lists 12 strategies for doing so. Some of these are: Building staff loyalty, practicing the 80/20 rule, Aggressively seeking out customer complaints, knowing customer's definition of value,...

  Tags: Information Today Inc., Customer, Marketing Research, Marketing

• Get Marketing ROI Now: How to Set Goals, Develop Plans, Measure, and Quantify Results

  BNET - 2003-08-11

  In these days of shrinking profits and corporate belt-tightening, if a person or a team's contribution cannot be measured or justified in relation to profits, it is considered a nonessential expense. In other words, marketing professionals are prime targets for cost-cutting measures at organizations of various sizes across many industries....

  Tags: Information Today Inc., Rational Quantify, Marketing Professional, Marketing Research, Marketing

• Balancing Act

  BNET - 2003-08-01

  In many cases, service or efficiency is mutually exclusive. More and more technology floods the market promising increases in the number of sales proposals drafted, the number of calls handled, the number of marketing campaigns completed. Too often, however, these productivity enhancements are achieved by cutting away at the personal...

  Tags: Information Today Inc., Sales Strategy, Sales Force Management, Marketing Research, Sales, Marketing

• Dialog Makes Changes to Pricing Strategy, Again

  BNET - 2003-02-03

  The article explains that the charge to review titles in the market research files is particularly puzzling. Consulting companies are selling their reports directly to the public--through their own sites and through aggregators. For Dialog to impose a per-record charge to review search results in the market research report files...

  Tags: Market Research, Information Today Inc., Pricing Strategy, Search Result, Marketing Research, Pricing, Search, Marketing

• The New Marketing Imperative

  BNET - 2002-12-23

  To be competitive today, consumer packaged goods CPG manufacturers must come to grips with the profound changes that have occurred in the marketplace. Consumers are more empowered, and have more diverse interests. Today, new technologies and greater access to consumer data are opening up exciting possibilities for CPG companies to...

  Tags: Information Today Inc., CRM, Advertising & Promotion, Customer Relationship Management (CRM), Marketing Research, Enterprise Software, Marketing, Software

• Partners Are Customers, Too

  BNET - 2002-12-01

  From the executive summary: ‘Selling through a third-party channel can be a costly endeavor. There are costs for training, marketing communications, and sales incentives. Although an indirect model can help an organization expand its sales and customer support reach, experts argue that the value of third-party channel is not substantial...

  Tags: Information Today Inc., Partner Relationship Management (PRM), Sales Strategy, Sales Force Management, Marketing Research, Enterprise Software, Software, Sales, Marketing

• Conducting User Surveys: An Ongoing Information Imperative

  BNET - 2002-09-01

  From the executive summary: ‘User surveys are often mentioned when information professionals formulate strategies to expand the reach and recognition of library services. However, user surveys tend to slide off the plate as information professionals go about their busy schedules. Yet, remaining relevant to users is critical to library survival....

  Tags: Information Today Inc., Survey, Marketing Research, Marketing

• The Five Secrets To Customer Nirvana

  BNET - 2002-08-19

  Article highlights few secrets for driving customer loyalty in the new economy as a part of marketing strategy. What keeps executives up at night, is how to retain good customers. As world has changed, attracting and keeping customers has become the top imperative for market share success. Article describes steps...

  Tags: Information Today Inc., Customer, Roi/Tco, Marketing Research, Financial Accounting, Strategy, Finance, Managerial Accounting, Marketing, Management