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Cessna SkyCatcher Prototype Completes First Flight.: TRAVEL AND LEISURE CLOSE-UP-12 March 2008-Cessna SkyCatcher Prototype Completes First FlightC2008 - CloseUpMedia - newsdesk@closeupmedia.com Cessna Aircraft Company, a Textron company, completed the first flight of its Model 162 SkyCatcher prototype on Saturday. The first flight of the SkyCatcher...; Tags: Cessna Aircraft Co., Information; Research articles 2008-03-12
NGA Providing Vital Navigation Information To Ships At Sea: By Geoff Fein Along with its role in providing satellite imagery to the intelligence community, homeland security and the military, the National Geospatial- Intelligence Agency NGA also operates a worldwide navigational warning system providing mariners with information on a variety of hazards, including piracy. This month,...; Tags: Information, Inmarsat Plc., United States Coast Guard; Research articles 2007-08-22
Knowledge Sharing and The CIA's Intellipedia: There is a worthwhile debate brewing over the value of Web 2.0 technologies such as wikis and prediction markets to improve corporate communication. Even the US Central Intelligence Agency has fired up a knowledge-sharing wiki called Intellipedia, which recently celebrated its second anniversary. According to the CIA:...; Tags: CIA, Knowledge, Information, Intelligence Community, Wiki, Strategy, Online Communications, Management, Sean Silverthorne; Blog posts 2008-06-20
Proloy Bhatta: Tracking Politics Online: Proloy Bhatta is the owner of usaelectionpolls.com, a website that aggregates poll information for political races, from local to national. Bhatta speculates on the accuracy of polls and explains why it's important to gather a wide range of information before believing what's in the news.; Tags: Web Technology, Web Site Development, Bhatta, Proloy Bhatta, Internet, usaelectionpolls.com, website, aggregate, poll, information, political races, news; Videos 2008-05-12
Emrah Kovacoglu: Digital Cosmetics Marketing: Emrah Kovacoglu is Founder and CEO of Total Beauty Media, Inc. and TotalBeauty.com, a website that offers unbiased information and advice on make-up and beauty topics. Kovacoglu talks about why he created his site and the importance of unprejudiced information online.; Tags: unprejudiced, online, beauty, make-up, website, information, advice, Total Beauty Media, unbiased, TotalBeauty.com, Internet, Web Technology, Cosmetics, Web Site Development, topics, Emrah Kovacoglu; Videos 2008-05-05

Using Your Marketing Database Effectively: The information in a marketing database can be used to achieve significant business benefits by supporting and improving performance across the whole spectrum of sales and marketing techniques. Collecting and using data on your customers and your markets helps you gain a better understanding of the market so you can...; Tags: Marketing, Sales, Marketing Research, Sales Force Management, Sales Strategy, Database, Customer, Information, Sector, Competitor Assessment, BNET Editorial, Competitor; Articles 2008-03-03
Producing White Papers: White papers are an important tool for communicating with technical decision-makers. They are widely used by companies marketing business-to-business and technology products. They should be clearly written and illustrated and may need the skills of a writer and editor, as well as a technical specialist. Making high-quality technical information available...; Tags: BNET Editorial, Document, Information, Internet, Management, Marketing, Marketing Research, Paper, Product, Product Evaluation, Strategy, Technology, Title, White Paper; Articles 2008-01-03
Competing For Profits: The true test of a marketing program is to deliver products and services that are both competitive and profitable. To do this you need to understand the factors that differentiate your business from your competitors and focus on developing your strengths. In some cases that means enhancing your products or...; Tags: BNET Editorial, Profitability, Marketing, Sales, Sales Force Management, Self-service, Service, Information, Product, Marketing Research, Sales Strategy, Customer; Articles 2008-01-03
Developing an Online Strategy: An increasing number of marketing activities including advertising, direct marketing, relationship-building, customer service, and channel support are now Internet-based. It's essential to identify the activities that can move effectively to the Web and ensure that they're produced to the same rigorous standards as traditional marketing activities. An online strategy can...; Tags: Web, Product, Customer, Information, Web Site, E-mail, Service, Microsite, Self-service, Web Site Development, Marketing Research, Web Technology, Channel Management, Strategy, Marketing, Internet Marketing, Internet, Management, BNET Editorial; Articles 2007-12-18
Designing a Web Site That Works: Considering most people visit Web sites to find information, it's not surprising the majority of sites focus more on presenting content than showcasing graphics. The most successful sites are built around the information they offer visitors. The most effective ones use graphic elements to enhance what readers take away—not...; Tags: BNET Editorial, Internet, Marketing, Web Technology, Channel Management, Web Site Development, Visitor, Site, Web Site, Information, Navigation, Web, Masthead; Articles 2007-12-13
Using Networked Marketing Tools: Networked marketing tools enable you to improve your performance in areas such as sales force management, communications, fulfillment, billing, service, and support. They can provide all the information you need to understand customers' preferences, needs, and interests. They offer a cost-effective method of converting prospects into profitable customers and make...; Tags: Marketing, Customer, Information, Sales Strategy, Sales Force Management, Sales, Lead Management, Marketing Research, BNET Editorial; Articles 2007-12-07
Updating Your Web Site As Your Business Grows: Updating and upgrading a Web Site can take considerable time and resources. Your Web Site will have to grow organically as you introduce new products and services. You can also upgrade it to add new features that make it easier for your customers and visitors to use your site and...; Tags: Web, Payment, Goal, Customer, Information, Web Site, Visitor, Self-service, Web Site Development, Channel Management, Web Technology, Operational Accounting, Internet, Marketing, Finance, Facility, Site, BNET Editorial; Articles 2007-12-03
Improving Your Market Research: You can use information found within your organization to research customer needs and assess the likely success of your sales and marketing campaigns. By conducting a thorough analysis of your customers' business operations, you can compare your plans and their business needs to better judge whether there is a viable...; Tags: Market Research, Customer, Business, Information, Sales Strategy, Sales Force Management, Financial Statements, Marketing Research, Financial Accounting, Finance, Competitor, Product, Business Structures, Leadership, Sales, Marketing, Management, BNET Editorial; Articles 2007-12-03
Prospecting Online: Industry research on buying patterns indicates that more than three-quarters of consumers are willing to provide personal information online, compared to 46% by mail and 45% through other marketing media. As well as providing valuable prospecting data, the Web allows you to study the buying process more closely in order...; Tags: BNET Editorial, Channel Management, Customer, Data, Industry Experience, Information, Internet, Management, Marketing, Microsite, Preregistration, Problem, Sales, Sales Force Management, Sales Strategy, Strategy, Web, Web Site Development, Web Technology; Articles 2007-11-30
Planning Online Press Relations: Putting press information online speeds up distribution of material, reduces costs, and can improve relationships with journalists by making it easier for them to obtain information. Web Sites should include copies of current and archived press releases, as well as comprehensive company information and details of contacts for journalists. Online...; Tags: Press Release, Web, Journalist, Distribution, Information, Web Site, Web Site Development, E-mail, Channel Management, Web Technology, Corporate Communications, Internet, Online Communications, Marketing, BNET Editorial; Articles 2007-11-28
Producing Customer Magazines: Customer magazines help companies build credibility and strengthen customer relationships by offering regular channels of communication that focus on issues relevant to customers. "Relationship publishing" should incorporate a powerful mix of opinion, product information, and attitude. This may require journalistic skills, as well as design and production resources. What...; Tags: British Telecommunications, Editor, Magazine, Contributor, Customer Magazine, Corporate Communications, Internet, Marketing, Information, Web Site Development, B2B, E-business/E-Commerce, BNET Editorial; Articles 2007-11-27
Planning a Publication Strategyâ��Print or Electronic?: Many companies are abandoning traditional print for electronic publications. The decision is not driven by cost alone; electronic publications are quicker and easier to produce, distribute, and update. They can also be easily customized to particular audiences or produced cost-effectively for small niche markets. However, there remains a human need...; Tags: Adobe PDF, Adobe Systems Inc., BNET Editorial, Channel Management, Decision, Industry Experience, Information, Internet, Marketing, Publication, Strategy, Web, Web Site, Web Site Development, Web Technology, White Paper; Articles 2007-11-26
Improving Web Site Landing Pages: When a Web user clicks on a link, perhaps in an email or from an online advertisement, the user's directed to a Web Site page known as a landing page. The page features information on the product or service that was advertised. Its objective is to encourage the visitor to...; Tags: Page, Offer, Prospect, Information, Visitor, Action, Web Site Development, Marketing Research, Web Technology, Channel Management, Internet, Marketing, Home Page, Web, Web Site, BNET Editorial; Articles 2007-11-21
Conducting an Information Audit: As the pace of technological change accelerates, organizations have to make decisions ever more rapidly, which means they need systems in place to support that decision-making process. Accurate information is the key to effective decision-making. However, it is easy to become sidetracked by junk e-mails and information overload. An information...; Tags: Information, Organization, Tools & Techniques, Management, Information Audit, Strategy, Audit, Financial Accounting, Finance, BNET Editorial; Articles 2007-11-16
Learning: Data, Information, Knowledge, Understanding, Wisdom: I liked this, from Nivi, summarizing some of the points in the book Re-Creating the Corporation: Learning is the acquisition of data, information, knowledge, understanding, and wisdom. And what are those things? Data consists of symbols that represent objects,...; Tags: Strategy, Information, Wisdom, Management, Data, Knowledge, Brian Berliner; Blog posts 2007-11-14